Abstract
Objective: The
aim of this study was to investigate the factors affecting the choice of
toothpaste in adult individuals.
Methods: This
research, in Turkey, was held with the participation of 251 adult people. A web
questionnaire consisting of 17 questions was applied to the individuals. The
statistical analysis obtained from the study was performed using SPSS 23.0
(SPSS Inc., Chicago, IL, USA) program. In the analysis of the data, descriptive
statistics and chi-square test were applied. The level of statistical
significance was set at p <0,05.
Results: According
to the results of the study, the recommendation of the dentist, television and
internet advertisements, packaging, amount of foaming, being the same brand as
the toothbrush were determined to be never effective in the selection of
toothpaste. However, it has been found that whitening or desensitizing
properties of toothpaste are often effective in toothpaste selection. The
majority of the participants stated that they sometimes chose toothpaste with
the recommendation of friends or family (p = 0,26) and they took care to be
economical when buying toothpaste (p = 0,37), the smell of toothpaste (p = 037)
and the amount of foaming (p= 0,39).
Conclusion: Toothpaste
preferences of individuals with different sociodemographic characteristics
differ. The taste, smell, content, price, packaging, accessibility, being a
certain brand, TV and internet advertisements, the advice of the dentist or the
people around him and the sociodemographic characteristics and habits of the
individual continue to be effective in the selection of toothpaste.
References
- 1. Nakonieczna-Rudnicka M, Bachanek T, Strycharz-Dudziak M, et al. Oral hygiene habits among tobacco-smoking and nonsmoking students of the Medical University of Lublin chosen aspects. Przegl Lek 2010;67(10):871-874.
- 2. Suomi, JD. The effect of controlled oral hygiene procedures on the progression of periodontal disease in adults results after two years. J Periodontol 1969; 40(7):416-420.
- 3. Creeth JE, Gallagher A, Sowinski J, et al. The effect of brushing time and dentifrice on dental plaque removal in vivo. J Dent Hyg 2009;83(3):111-116.
- 4. Lindenmüller H, Lambrecht JT. Oral care. Curr Probl Dermatol 2011;40(1):107-115.
- 5. Harris NO, Garcia-Godoy F. Primary preventive dentistry. 6th ed. Upper Saddle River, NJ: Pearson Education, 2004.
- 6. Forward GC, James AH, Barnett P, et al. Gum health product formulations: what is in them and why? Periodontol 2000 1997;15(1):32-39.
- 7. Andersson M, Hindsén M. Rhinitis because of toothpaste and other menthol-containing products. Allergy 2007;62(3):336-337.
- 8. Reynolds EC, Cai F, Cochrane NJ, et al. Fluoride and casein phosphopeptide-amorphous calcium phosphate. J Dental Res 2008; 87(4):344-348.
- 9. Paik DI, Moon HS, Horowitz AM, et al. Knowledge of and practices related to caries prevention among Koreans. J Public Health Dent 1994;54(4):205‑210.
- 10. Sarker S, Yousuf S, Monzoor MZ. Influences on brand selection decisions of staple goods: A study on toothpaste users of Khulna city. J World Econ Res 2013;2:58–66.
- 11. Opeodu OI, Gbadebo SO. Factors influencing choice of oral hygiene products by dental patients in a Nigerian teaching hospital. Ann Ibd Pg Med 2017;15(1):51-56.
- 12. Umanah AU, Braimoh OB. Oral hygiene practices and factors influencing the choice of oral hygiene materials among undergraduate students at the University of Port Harcourt, Rivers State, Nigeria. J Dent Allied Sci 2017;6(1):3-7.
- 13. Kote S, Dadu M, Sowmya AR, et al. Knowledge, attitude and behaviour for choosing oral hygiene aids among students of management institutes,Ghaziabad, India. West Indian Med J 2013;62(8):758–763.14. Vani G, Babu MG, Panchanatham N. Toothpaste brands – A study of consumer behaviour in Bangalore city. J Econ Behavioral Stud 2010;1(1):27–39.
- 15. Derakhshi, Arvin. Markanın Tüketici Davranışlarına Etkisi: Diş Macunu Sektörü Üzerine Bir İnceleme, Yüksek Lisans Tezi, İstanbul Aydın Üniversitesi Sosyal Bilimler Enstitüsü, 2017.
- 16. Rimondini L, Zolfanelli B, Bernardi F, et al. Self‑preventive oral behavior in an Italian university student population. J Clin Periodontol 2001;28(3):207‑11.
Abstract
Amaç: Bu
çalışmanın amacı, yetişkin bireylerin diş macunu seçiminde etkili olan
faktörleri araştırmaktır.
Yöntem: Araştırma,
Türkiye genelinde, 251 kişinin katılımı ile gerçekleştirilmiştir. Çalışma
kapsamında bireylere 17 sorudan oluşan bir web anket uygulanmıştır. Çalışmadan
elde edilen verilen istatistiksel analizi, SPSS 23,0 (SPSS Inc., Chicago, IL,
ABD) programı kullanılarak yapılmıştır. Verilerin analizinde, tanımlayıcı
istatistikler ve ki-kare testi uygulanmıştır. İstatistiksel anlamlılık düzeyi p
<0,05 olarak belirlenmiştir.
Bulgular: Çalışmanın
sonuçlarına göre, diş hekiminin tavsiyesi, televizyon ve internet reklamları,
ambalajı, köpürme miktarı, diş fırçasıyla aynı marka olması bireylerin diş
macunu seçiminde hiçbir zaman etkili olmadığı belirlenmiştir. Ancak, diş
macununun beyazlatma veya hassasiyet giderici özelliği olmasının, diş macunu
seçiminde sıklıkla etkili olduğu anlaşılmıştır. Katılımcıların çoğunluğu, bazen
diş macununu bazen arkadaşlarının veya ailesinin önerisiyle seçtiğini (p=0,26)
ve diş macunu alırken ekonomik olmasına özen gösterdiklerini (p=0,37), diş
macununun kokusu (p=0,37) ve köpürme miktarı (p=0,39) seçimini etkilediğini
bildirmişlerdir.
Sonuç: Farklı
sosyodemografik özelliklere sahip bireylerin diş macunu tercihleri de farklılık
göstermektedir. Diş macunu seçimlerinde ürünün tadı, kokusu, içeriği, fiyatı,
ambalajı, ulaşılabilirliği, belirli bir marka olması, tv ve internet
reklamları, diş hekiminin veya çevresindeki kişilerin tavsiyesi ve bireyin sosyodemografik
özellikleri ve alışkanlıkları etkili olmaya devam etmektedir.
References
- 1. Nakonieczna-Rudnicka M, Bachanek T, Strycharz-Dudziak M, et al. Oral hygiene habits among tobacco-smoking and nonsmoking students of the Medical University of Lublin chosen aspects. Przegl Lek 2010;67(10):871-874.
- 2. Suomi, JD. The effect of controlled oral hygiene procedures on the progression of periodontal disease in adults results after two years. J Periodontol 1969; 40(7):416-420.
- 3. Creeth JE, Gallagher A, Sowinski J, et al. The effect of brushing time and dentifrice on dental plaque removal in vivo. J Dent Hyg 2009;83(3):111-116.
- 4. Lindenmüller H, Lambrecht JT. Oral care. Curr Probl Dermatol 2011;40(1):107-115.
- 5. Harris NO, Garcia-Godoy F. Primary preventive dentistry. 6th ed. Upper Saddle River, NJ: Pearson Education, 2004.
- 6. Forward GC, James AH, Barnett P, et al. Gum health product formulations: what is in them and why? Periodontol 2000 1997;15(1):32-39.
- 7. Andersson M, Hindsén M. Rhinitis because of toothpaste and other menthol-containing products. Allergy 2007;62(3):336-337.
- 8. Reynolds EC, Cai F, Cochrane NJ, et al. Fluoride and casein phosphopeptide-amorphous calcium phosphate. J Dental Res 2008; 87(4):344-348.
- 9. Paik DI, Moon HS, Horowitz AM, et al. Knowledge of and practices related to caries prevention among Koreans. J Public Health Dent 1994;54(4):205‑210.
- 10. Sarker S, Yousuf S, Monzoor MZ. Influences on brand selection decisions of staple goods: A study on toothpaste users of Khulna city. J World Econ Res 2013;2:58–66.
- 11. Opeodu OI, Gbadebo SO. Factors influencing choice of oral hygiene products by dental patients in a Nigerian teaching hospital. Ann Ibd Pg Med 2017;15(1):51-56.
- 12. Umanah AU, Braimoh OB. Oral hygiene practices and factors influencing the choice of oral hygiene materials among undergraduate students at the University of Port Harcourt, Rivers State, Nigeria. J Dent Allied Sci 2017;6(1):3-7.
- 13. Kote S, Dadu M, Sowmya AR, et al. Knowledge, attitude and behaviour for choosing oral hygiene aids among students of management institutes,Ghaziabad, India. West Indian Med J 2013;62(8):758–763.14. Vani G, Babu MG, Panchanatham N. Toothpaste brands – A study of consumer behaviour in Bangalore city. J Econ Behavioral Stud 2010;1(1):27–39.
- 15. Derakhshi, Arvin. Markanın Tüketici Davranışlarına Etkisi: Diş Macunu Sektörü Üzerine Bir İnceleme, Yüksek Lisans Tezi, İstanbul Aydın Üniversitesi Sosyal Bilimler Enstitüsü, 2017.
- 16. Rimondini L, Zolfanelli B, Bernardi F, et al. Self‑preventive oral behavior in an Italian university student population. J Clin Periodontol 2001;28(3):207‑11.
Details
| Primary Language | Turkish |
|---|---|
| Subjects | Dentistry |
| Journal Section | Research Article |
| Authors | |
| Publication Date | August 29, 2019 |
| Acceptance Date | July 16, 2019 |
| Published in Issue | Year 2019 Volume: 3 Issue: 2 |
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