Pazarlama 5.0 ve Yapay Zekâ Destekli Sohbet Robotları: Kavramsal Bir İnceleme

Gizem Koçak

Pazarlama 5.0 ve Yapay Zekâ Destekli Sohbet Robotları: Kavramsal Bir İnceleme

Abstract

Pazarlama 5.0, yapay zekâ, büyük veri analitiği ve Nesnelerin İnterneti gibi ileri teknolojilerin entegrasyonu ile müşteri odaklı, kişiselleştirilmiş deneyimlere öncelik veren yenilikçi bir pazarlama yaklaşımıdır. Bu çalışmanın amacı, bu yenilikçi teknolojilerin önemli örneklerinden biri olan yapay zekâ destekli sohbet robotlarının pazarlama alanındaki kullanımını ve uygulama örneklerini kavramsal bir çerçeve üzerinden inceleyerek, bu teknolojinin pazarlama faaliyetlerinde işletmelere avantaj sağlama potansiyelini ortaya koymaktır. Günümüzde tüketicilerin dijital kanallarda artan etkinliği ve bu doğrultuda değişen talepleri, işletmelerin dijital pazarlama stratejilerine daha fazla önem vermesine neden olmaktadır. Türkiye dijital reklamcılık alanında %50 büyüme oranıyla 2023 yılında Avrupa’nın en hızlı büyüyen ülkesi olmuştur ve bu artış, dijital dönüşümün pazarlama stratejilerindeki etkisini vurgulamaktadır. İlgili literatür incelendiğinde, Pazarlama 5.0 yaklaşımına ve pazarlama alanında yapay zekâ destekli sohbet robotlarının kullanımına yönelik çalışmalarının sınırlı olduğu görülmektedir. Bu bağlamda, çalışmada yapay zekâ destekli sohbet robotlarının kapsamı ve uygulanabilirliği literatürdeki bilimsel çalışmalar ve örnek uygulamalar üzerinden değerlendirilmiştir. Çalışma sonucunda, yapay zekâ destekli sohbet robotlarının işletmelere müşteri memnuniyeti artırma, maliyet tasarrufu ve sürdürülebilir rekabet avantajı sağlama açısından önemli bir potansiyele sahip olduğu ortaya konulmuştur. Ayrıca söz konusu teknolojinin, tüketici davranışlarını hızla analiz etme ve operasyonel verimliliği artırma noktasında da fayda sağladığı görülmüştür.

Keywords

References

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Details

Primary Language

Turkish

Subjects

Digital Marketing

Journal Section

Review

Authors

Gizem Koçak ^*
0000-0002-8448-5046
Türkiye

Early Pub Date

December 29, 2024

Publication Date

December 29, 2024

Submission Date

October 18, 2024

Acceptance Date

December 14, 2024

Published in Issue

Year 2024 Volume: 21 Number: 2

IZ

https://izlik.org/JA45FB85AP

Cite

RIS / Bibtex

APA

Koçak, G. (2024). Pazarlama 5.0 ve Yapay Zekâ Destekli Sohbet Robotları: Kavramsal Bir İnceleme. Çağ Üniversitesi Sosyal Bilimler Dergisi, 21(2), 136-157. https://izlik.org/JA45FB85AP

AMA

1.Koçak G. Pazarlama 5.0 ve Yapay Zekâ Destekli Sohbet Robotları: Kavramsal Bir İnceleme. Çağ Üniversitesi Sosyal Bilimler Dergisi. 2024;21(2):136-157. https://izlik.org/JA45FB85AP

Chicago

Koçak, Gizem. 2024. “Pazarlama 5.0 Ve Yapay Zekâ Destekli Sohbet Robotları: Kavramsal Bir İnceleme”. Çağ Üniversitesi Sosyal Bilimler Dergisi 21 (2): 136-57. https://izlik.org/JA45FB85AP.

EndNote

Koçak G (December 1, 2024) Pazarlama 5.0 ve Yapay Zekâ Destekli Sohbet Robotları: Kavramsal Bir İnceleme. Çağ Üniversitesi Sosyal Bilimler Dergisi 21 2 136–157.

IEEE

[1]G. Koçak, “Pazarlama 5.0 ve Yapay Zekâ Destekli Sohbet Robotları: Kavramsal Bir İnceleme”, Çağ Üniversitesi Sosyal Bilimler Dergisi, vol. 21, no. 2, pp. 136–157, Dec. 2024, [Online]. Available: https://izlik.org/JA45FB85AP

ISNAD

Koçak, Gizem. “Pazarlama 5.0 Ve Yapay Zekâ Destekli Sohbet Robotları: Kavramsal Bir İnceleme”. Çağ Üniversitesi Sosyal Bilimler Dergisi 21/2 (December 1, 2024): 136-157. https://izlik.org/JA45FB85AP.

JAMA

1.Koçak G. Pazarlama 5.0 ve Yapay Zekâ Destekli Sohbet Robotları: Kavramsal Bir İnceleme. Çağ Üniversitesi Sosyal Bilimler Dergisi. 2024;21:136–157.

MLA

Koçak, Gizem. “Pazarlama 5.0 Ve Yapay Zekâ Destekli Sohbet Robotları: Kavramsal Bir İnceleme”. Çağ Üniversitesi Sosyal Bilimler Dergisi, vol. 21, no. 2, Dec. 2024, pp. 136-57, https://izlik.org/JA45FB85AP.

Vancouver

1.Gizem Koçak. Pazarlama 5.0 ve Yapay Zekâ Destekli Sohbet Robotları: Kavramsal Bir İnceleme. Çağ Üniversitesi Sosyal Bilimler Dergisi [Internet]. 2024 Dec. 1;21(2):136-57. Available from: https://izlik.org/JA45FB85AP