Pazarlama 5.0 ve Yapay Zekâ Destekli Sohbet Robotları: Kavramsal Bir İnceleme

Gizem Koçak

Pazarlama 5.0 ve Yapay Zekâ Destekli Sohbet Robotları: Kavramsal Bir İnceleme

Öz

Pazarlama 5.0, yapay zekâ, büyük veri analitiği ve Nesnelerin İnterneti gibi ileri teknolojilerin entegrasyonu ile müşteri odaklı, kişiselleştirilmiş deneyimlere öncelik veren yenilikçi bir pazarlama yaklaşımıdır. Bu çalışmanın amacı, bu yenilikçi teknolojilerin önemli örneklerinden biri olan yapay zekâ destekli sohbet robotlarının pazarlama alanındaki kullanımını ve uygulama örneklerini kavramsal bir çerçeve üzerinden inceleyerek, bu teknolojinin pazarlama faaliyetlerinde işletmelere avantaj sağlama potansiyelini ortaya koymaktır. Günümüzde tüketicilerin dijital kanallarda artan etkinliği ve bu doğrultuda değişen talepleri, işletmelerin dijital pazarlama stratejilerine daha fazla önem vermesine neden olmaktadır. Türkiye dijital reklamcılık alanında %50 büyüme oranıyla 2023 yılında Avrupa’nın en hızlı büyüyen ülkesi olmuştur ve bu artış, dijital dönüşümün pazarlama stratejilerindeki etkisini vurgulamaktadır. İlgili literatür incelendiğinde, Pazarlama 5.0 yaklaşımına ve pazarlama alanında yapay zekâ destekli sohbet robotlarının kullanımına yönelik çalışmalarının sınırlı olduğu görülmektedir. Bu bağlamda, çalışmada yapay zekâ destekli sohbet robotlarının kapsamı ve uygulanabilirliği literatürdeki bilimsel çalışmalar ve örnek uygulamalar üzerinden değerlendirilmiştir. Çalışma sonucunda, yapay zekâ destekli sohbet robotlarının işletmelere müşteri memnuniyeti artırma, maliyet tasarrufu ve sürdürülebilir rekabet avantajı sağlama açısından önemli bir potansiyele sahip olduğu ortaya konulmuştur. Ayrıca söz konusu teknolojinin, tüketici davranışlarını hızla analiz etme ve operasyonel verimliliği artırma noktasında da fayda sağladığı görülmüştür.

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Ayrıntılar

Birincil Dil

Türkçe

Konular

Dijital Pazarlama

Bölüm

Derleme

Yazarlar

Gizem Koçak ^*
0000-0002-8448-5046
Türkiye

Erken Görünüm Tarihi

29 Aralık 2024

Yayımlanma Tarihi

29 Aralık 2024

Gönderilme Tarihi

18 Ekim 2024

Kabul Tarihi

14 Aralık 2024

Yayımlandığı Sayı

Yıl 2024 Cilt: 21 Sayı: 2

IZ

https://izlik.org/JA45FB85AP

Kaynak Göster

RIS / Bibtex

APA

Koçak, G. (2024). Pazarlama 5.0 ve Yapay Zekâ Destekli Sohbet Robotları: Kavramsal Bir İnceleme. Çağ Üniversitesi Sosyal Bilimler Dergisi, 21(2), 136-157. https://izlik.org/JA45FB85AP

AMA

1.Koçak G. Pazarlama 5.0 ve Yapay Zekâ Destekli Sohbet Robotları: Kavramsal Bir İnceleme. Çağ Üniversitesi Sosyal Bilimler Dergisi. 2024;21(2):136-157. https://izlik.org/JA45FB85AP

Chicago

Koçak, Gizem. 2024. “Pazarlama 5.0 ve Yapay Zekâ Destekli Sohbet Robotları: Kavramsal Bir İnceleme”. Çağ Üniversitesi Sosyal Bilimler Dergisi 21 (2): 136-57. https://izlik.org/JA45FB85AP.

EndNote

Koçak G (01 Aralık 2024) Pazarlama 5.0 ve Yapay Zekâ Destekli Sohbet Robotları: Kavramsal Bir İnceleme. Çağ Üniversitesi Sosyal Bilimler Dergisi 21 2 136–157.

IEEE

[1]G. Koçak, “Pazarlama 5.0 ve Yapay Zekâ Destekli Sohbet Robotları: Kavramsal Bir İnceleme”, Çağ Üniversitesi Sosyal Bilimler Dergisi, c. 21, sy 2, ss. 136–157, Ara. 2024, [çevrimiçi]. Erişim adresi: https://izlik.org/JA45FB85AP

ISNAD

Koçak, Gizem. “Pazarlama 5.0 ve Yapay Zekâ Destekli Sohbet Robotları: Kavramsal Bir İnceleme”. Çağ Üniversitesi Sosyal Bilimler Dergisi 21/2 (01 Aralık 2024): 136-157. https://izlik.org/JA45FB85AP.

JAMA

1.Koçak G. Pazarlama 5.0 ve Yapay Zekâ Destekli Sohbet Robotları: Kavramsal Bir İnceleme. Çağ Üniversitesi Sosyal Bilimler Dergisi. 2024;21:136–157.

MLA

Koçak, Gizem. “Pazarlama 5.0 ve Yapay Zekâ Destekli Sohbet Robotları: Kavramsal Bir İnceleme”. Çağ Üniversitesi Sosyal Bilimler Dergisi, c. 21, sy 2, Aralık 2024, ss. 136-57, https://izlik.org/JA45FB85AP.

Vancouver

1.Gizem Koçak. Pazarlama 5.0 ve Yapay Zekâ Destekli Sohbet Robotları: Kavramsal Bir İnceleme. Çağ Üniversitesi Sosyal Bilimler Dergisi [Internet]. 01 Aralık 2024;21(2):136-57. Erişim adresi: https://izlik.org/JA45FB85AP