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INVESTIGATION OF THE RELATIONSHIP BETWEEN ONLINE SHOPPING ADDICTION AND SOCIAL MEDIA ADDICTION IN UNIVERSITY STUDENTS: AS SOCIAL MEDIA USE INCREASES, SHOPPING DESIRE INCREASES

Year 2026, Volume: 9 Issue: 2, 20 - 27, 21.01.2026

Gözde Masatcıoğlu , Yunus Emre Öksüz

https://izlik.org/JA26GK67PY

Abstract

Online shopping is more attractive to consumers than physical
shopping due to the convenience and variety of products it
offers. This situation has introduced the concept of online
shopping addiction, a concept that is increasingly used in
literature. The increasing commercial potential of social media
platforms and the advertising strategies of shopping websites
on social media show that social media platforms encourage
shopping. This study aims to examine the online shopping
habits of individuals who spend significant time on social media
and to investigate the potential influence of social media use on
online shopping behaviors. The study was conducted with 254
participants through an online survey method. The relational
survey method was used in the study. The study was conducted
through the Online Shopping Addiction Scale and the Social
Media Addiction Scale-Adult Form. As a result of the correlation
analysis, a significant relationship was found between social
media use and online shopping (p <.01). The regression analysis
showed that a one-unit increase in social media addiction caused
a 0.762-unit increase in online shopping behavior (B = .762, SE
= .041). These findings support the hypothesis of this study that
as social media addiction increases, online shopping addiction
increases.

Keywords

Online Shopping Social Media Social Media Addiction Online Shopping Addiction.

References

  • 1. Manchiraju, S., Sadachar, A., & Ridgway, J. L. (2017). The compulsive online shopping scale (COSS): Development and validation using panel data. International Journal of Mental Health and Addiction, 15(1), 209-223. https://doi.org/10.1007/ s11469-016-9662-6
  • 2. Dittmar, H., Long, K., & Bond, R. (2007). When a better self is only a button click away: Associations between materialistic values, emotional and identity– related buying motives, and compulsive buying tendency online. Journal of Social and Clinical Psychology, 26(3), 334-361. https://doi.org/10.1521/ jscp.2007.26.3.334
  • 3. Weinstein, A., Maraz, A., Griffiths, M. D., Lejoyeux, M., & Demetrovics, Z. (2016). Compulsive buying—features and characteristics of addiction. In Neuropathology of Drug Addictions and Substance Misuse (pp. 993-1007). Academic Press. https://doi. org/10.1016/B978-0-12-800634-4.00098-6
  • 4. Müller, A., Mitchell, J. E., & de Zwaan, M. (2015). Compulsive buying. The American Journal on Addictions, 24(2), 132-137. https://doi.org/10.1111/ ajad.12111
  • 5. Lam, L. T., & Lam, M. K. (2017). The association between financial literacy and problematic Internet shopping in a multinational sample. Addictive Behaviors Reports, 6, 123-127. https://doi. org/10.1016/j.abrep.2017.10.002

Üniversite Öğrencilerinde Çevrimiçi Alışveriş Bağımlılığı ve Sosyal Medya Bağımlılığı Arasındaki İlişkinin İncelenmesi: Sosyal Medya Kullanımı Arttıkça Alışveriş İsteği Artar

Year 2026, Volume: 9 Issue: 2, 20 - 27, 21.01.2026

Gözde Masatcıoğlu , Yunus Emre Öksüz

https://izlik.org/JA26GK67PY

Abstract

Çevrimiçi alışveriş, sunduğu kolaylık ve geniş ürün yelpazesi
sayesinde, tüketiciler için fiziksel alışverişe göre birçok cezbedici
özelliği bünyesinde barındırmaktadır. Bu durum günümüz
toplumunu, literatürde giderek daha sık kullanılan bir kavram
olan çevrimiçi alışveriş bağımlılığı kavramıyla tanıştırmıştır.
Sosyal medya platformlarının giderek artan ticari potansiyeli ve
alışveriş sitelerinin sosyal medya üzerinden yürüttüğü reklamcılık
stratejileri sosyal medya platformlarının alışverişi teşvik ettiğini
göstermektedir. Bu durum sosyal medya kullanımı ile çevrimiçi
alışveriş arasındaki ilişkilerin sorgulanmasını beraberinde
getirmiştir. Bu çalışma, sosyal medyada önemli ölçüde zaman
harcayan bireylerin çevrimiçi alışveriş alışkanlıklarını incelemeyi
ve sosyal medya kullanımının çevrimiçi alışveriş davranışları
üzerindeki olası etkisini araştırmayı amaçlamaktadır. Çalışma
254 katılımcı ile çevrimiçi anket yöntemiyle gerçekleştirilmiştir.
Çalışmada ilişkisel tarama metodu kullanılmıştır. Çalışma
Çevrimiçi Alışveriş Bağımlılığı Ölçeği ve Sosyal Medya
Bağımlılığı Ölçeği-Yetişkin Formu aracılığıyla gerçekleştirilmiştir.
Çalışmanın sonucunda gerçekleştirilen korelasyon analizinde
sosyal medya kullanımı ve çevrimiçi alışveriş arasında anlamlı bir
ilişki bulunmuştur (p <.01). Yapılan regresyon analizinde sosyal
medya bağımlılığındaki bir birimlik artışın, çevrimiçi alışveriş
davranışında 0.762 birimlik bir artışa neden olduğu görülmüştür
(B = .762, SE = .041). Bu bulgular, bu çalışmanın hipotezi olan,
sosyal medya bağımlılığı arttıkça çevrimiçi alışveriş bağımlılığı
artar hipotezini desteklemektedir.

Keywords

Çevrimiçi Alışveriş Sosyal Medya Sosyal Medya Bağımlılığı Çevrimiçi Alışveriş Bağımlılığı.

References

  • 1. Manchiraju, S., Sadachar, A., & Ridgway, J. L. (2017). The compulsive online shopping scale (COSS): Development and validation using panel data. International Journal of Mental Health and Addiction, 15(1), 209-223. https://doi.org/10.1007/ s11469-016-9662-6
  • 2. Dittmar, H., Long, K., & Bond, R. (2007). When a better self is only a button click away: Associations between materialistic values, emotional and identity– related buying motives, and compulsive buying tendency online. Journal of Social and Clinical Psychology, 26(3), 334-361. https://doi.org/10.1521/ jscp.2007.26.3.334
  • 3. Weinstein, A., Maraz, A., Griffiths, M. D., Lejoyeux, M., & Demetrovics, Z. (2016). Compulsive buying—features and characteristics of addiction. In Neuropathology of Drug Addictions and Substance Misuse (pp. 993-1007). Academic Press. https://doi. org/10.1016/B978-0-12-800634-4.00098-6
  • 4. Müller, A., Mitchell, J. E., & de Zwaan, M. (2015). Compulsive buying. The American Journal on Addictions, 24(2), 132-137. https://doi.org/10.1111/ ajad.12111
  • 5. Lam, L. T., & Lam, M. K. (2017). The association between financial literacy and problematic Internet shopping in a multinational sample. Addictive Behaviors Reports, 6, 123-127. https://doi. org/10.1016/j.abrep.2017.10.002
There are 5 citations in total.

Details

Primary Language English
Subjects Subtance Abuse
Journal Section Research Article
Authors

Gözde Masatcıoğlu

Yunus Emre Öksüz

Submission Date February 27, 2025
Acceptance Date May 16, 2025
Publication Date January 21, 2026
DOI https://doi.org/10.32739/car.2025.9.2.238
IZ https://izlik.org/JA26GK67PY
Published in Issue Year 2026 Volume: 9 Issue: 2

Cite

APA Masatcıoğlu, G., & Öksüz, Y. E. (2026). INVESTIGATION OF THE RELATIONSHIP BETWEEN ONLINE SHOPPING ADDICTION AND SOCIAL MEDIA ADDICTION IN UNIVERSITY STUDENTS: AS SOCIAL MEDIA USE INCREASES, SHOPPING DESIRE INCREASES. Current Addiction Research, 9(2), 20-27. https://doi.org/10.32739/car.2025.9.2.238
AMA 1.Masatcıoğlu G, Öksüz YE. INVESTIGATION OF THE RELATIONSHIP BETWEEN ONLINE SHOPPING ADDICTION AND SOCIAL MEDIA ADDICTION IN UNIVERSITY STUDENTS: AS SOCIAL MEDIA USE INCREASES, SHOPPING DESIRE INCREASES. Current Addiction Research. 2026;9(2):20-27. doi:10.32739/car.2025.9.2.238
Chicago Masatcıoğlu, Gözde, and Yunus Emre Öksüz. 2026. “INVESTIGATION OF THE RELATIONSHIP BETWEEN ONLINE SHOPPING ADDICTION AND SOCIAL MEDIA ADDICTION IN UNIVERSITY STUDENTS: AS SOCIAL MEDIA USE INCREASES, SHOPPING DESIRE INCREASES”. Current Addiction Research 9 (2): 20-27. https://doi.org/10.32739/car.2025.9.2.238.
EndNote Masatcıoğlu G, Öksüz YE (January 1, 2026) INVESTIGATION OF THE RELATIONSHIP BETWEEN ONLINE SHOPPING ADDICTION AND SOCIAL MEDIA ADDICTION IN UNIVERSITY STUDENTS: AS SOCIAL MEDIA USE INCREASES, SHOPPING DESIRE INCREASES. Current Addiction Research 9 2 20–27.
IEEE [1]G. Masatcıoğlu and Y. E. Öksüz, “INVESTIGATION OF THE RELATIONSHIP BETWEEN ONLINE SHOPPING ADDICTION AND SOCIAL MEDIA ADDICTION IN UNIVERSITY STUDENTS: AS SOCIAL MEDIA USE INCREASES, SHOPPING DESIRE INCREASES”, Current Addiction Research, vol. 9, no. 2, pp. 20–27, Jan. 2026, doi: 10.32739/car.2025.9.2.238.
ISNAD Masatcıoğlu, Gözde - Öksüz, Yunus Emre. “INVESTIGATION OF THE RELATIONSHIP BETWEEN ONLINE SHOPPING ADDICTION AND SOCIAL MEDIA ADDICTION IN UNIVERSITY STUDENTS: AS SOCIAL MEDIA USE INCREASES, SHOPPING DESIRE INCREASES”. Current Addiction Research 9/2 (January 1, 2026): 20-27. https://doi.org/10.32739/car.2025.9.2.238.
JAMA 1.Masatcıoğlu G, Öksüz YE. INVESTIGATION OF THE RELATIONSHIP BETWEEN ONLINE SHOPPING ADDICTION AND SOCIAL MEDIA ADDICTION IN UNIVERSITY STUDENTS: AS SOCIAL MEDIA USE INCREASES, SHOPPING DESIRE INCREASES. Current Addiction Research. 2026;9:20–27.
MLA Masatcıoğlu, Gözde, and Yunus Emre Öksüz. “INVESTIGATION OF THE RELATIONSHIP BETWEEN ONLINE SHOPPING ADDICTION AND SOCIAL MEDIA ADDICTION IN UNIVERSITY STUDENTS: AS SOCIAL MEDIA USE INCREASES, SHOPPING DESIRE INCREASES”. Current Addiction Research, vol. 9, no. 2, Jan. 2026, pp. 20-27, doi:10.32739/car.2025.9.2.238.
Vancouver 1.Masatcıoğlu G, Öksüz YE. INVESTIGATION OF THE RELATIONSHIP BETWEEN ONLINE SHOPPING ADDICTION AND SOCIAL MEDIA ADDICTION IN UNIVERSITY STUDENTS: AS SOCIAL MEDIA USE INCREASES, SHOPPING DESIRE INCREASES. Current Addiction Research [Internet]. 2026 Jan. 1;9(2):20-7. Available from: https://izlik.org/JA26GK67PY