Research Article
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Mediating Role of Trust on the Relationship between Perceived Corporate Social Responsibility and Purchase Intention

Year 2019, Volume: 17 Issue: 4, 160 - 172, 27.12.2019
https://doi.org/10.18026/cbayarsos.525188

Abstract

Although
organizations are founded to gain profit, they also have responsibilities
towards the society. In other words, individuals expect from the organizations
to accomplish some major responsibilities towards the society.In this respect,
organizations try to respond to that call by doing various social acts that
will create beneficial outcomes for the overall society. On the hand,
organizations also aim to shape consumers’ purchasing behavior by gaining trust
through these activities. Therefore, this study investigates the mediating role
of trust within the relationship between perceived social responsibility and
purchase intention. With this aim, 313 graduate students of a private
university were approached to collect data and to analyze the proposed
relationships between the constructs. Data have been collected by mentioning a
well-known market leader car manufacturer and results of the study indicate
that trust fully mediates the relationship between perceived corporate social
responsibility and purchase intention, thus emphasizing the importance of trust
in company-consumer relationships.

References

  • AFRIDI, Sajjad, Sajida GUL, Maqsood HAIDER ve Saima BATOOL (2018), “Mediating Effect of Customers' Trust between the Association of Corporate Social Responsibility and Customers' Loyalty: An Empirical Investigation from Telecom Sector”, Pakistan Journal of Commerce & Social Sciences, S. 12, No. 1, ss 214-228.
  • ALPARSLAN, Ajar ve Mehmet AYGÜN (2013), “Kurumsal Sosyal Sorumluluk ve Firma Performansı”, Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, S. 18, No. 1, ss. 435-448.
  • AMOROSO, Donald L. ve Francisco ROMAN (2015), “Corporate Social Responsibility and Purchase Intention: The Roles of Loyalty, Advocacy and Quality of Life in the Philippines”, The International Journal of Management, S. 4, No. 1, ss. 25-41.
  • AMMAR, Héla Ben, Feten Ben NAOUI ve Imed ZAIEM (2015), “The Influence of the Perceptions of Corporate Social Responsibility on Trust toward the Brand”, International Journal of Management, Accounting and Economics, S. 2, No. 6, ss. 499-516.
  • AUGER, Pat, Paul BURKE, Timothy M. DEVINNEY ve Jordan J. LOUVIERE (2003), “What will Consumers Pay for Social Product Features?”, Journal of Business Ethics, S. 42, No. 3, ss. 281-304.
  • AVCI, Nilgün ve İbrahim AKDEMİR (2014), “Konaklama İşletmelerinde Kurumsal Sosyal Sorumluluk Algısının İş Doyumu Üzerine Etkisi”, Ege Academic Review, S. 14, No. 1, ss. 125-135.
  • AYHAN, Berkay (2009), “Siyasal İktisat ve Kurumsal Sosyal Sorumluluk”, Yönetim Araştırmaları Dergisi, S. 9, No. 2, ss. 173-187.
  • BEGZADEH, Shahram ve Mehdi NEDAEI (2017), “The Relationship between Servant Leadership with Organizational Trust and Employee Empowerment in the Social Security Organization of Ardabil”, International Journal of Management, Accounting& Economics, S. 4, No. 3, ss. 270-281.
  • BOWEN, H. R. (2013), Social Responsibility of the Businessman. University of IOWA Press. Iowa City.
  • CALDWELL, James (2014), “Interactional Justice Dimensions and Organizational Trust: An Investigation into the Moderating Effects of Stress and A Three-Way Interaction”, Journal of Organizational Culture, Communications & Conflict, S. 18, No. 2, ss. 25-43.
  • CARNAHAN, Seth, David KRYSCYNSKI, ve Daniel OLSON (2017), “When does Corporate Social Responsibility Reduce Employee Turnover? Evidence from Attorneys Before and After 9/11”, Academy of Management Journal, S. 60, No. 5, ss. 1932-1962.
  • CARROLL, Archie B. (1999), “Corporate Social Responsibility: Evolution of a Definitional Construct”, Business & Society, S. 38, No. 3, ss. 268-295.
  • CHANG, Tung-Zong ve Albert R. WILDT (1994), “Price, Product Information, and Purchase Intention: An Empirical Study”, Journal of the Academy of Marketing Science, S. 22, No. 1, ss. 16-27.
  • CHO, Yoon Jik ve Hyun Jin SONG (2017), “Determinants of Turnover Intention of Social Workers: Effects of Emotional Labor and Organizational Trust”, Public Personnel Management, S. 46, No. 1, ss. 41-65.
  • CRONBACH, Lee J. (1951). "Coefficient Alpha And The Internal Structure Of Tests” Psychometrika, S. 16, No. 3, ss. 297-334.
  • CURRA´S-PE´REZ, Rafael, Enrique BİGNE´-ALCAN˜İZ ve Alejandro ALVARADO-HERRERA (2009), “The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company”, Journal of Business Ethics. S.89, No. 4, ss. 547–564.
  • DELGADO-BALLESTER, Elena ve Jose Luis MUNUERA-ALEMÁN (2001), “Brand Trust in the Context of Consumer Loyalty”, European Journal of Marketing, S. 35, No. 11/12, ss. 1238-1258.
  • DİNÇER, Mustafa Abdül Metin ve Yasemin ÖZDEMİR (2013), “Kurumsal Sosyal Sorumluluk Uygulamaları ve Eşbiçimlilik: On Büyük Türk Holdingi Üzerine Vaka Çalışması”, Afyon Kocatepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, S. 15, No. 2, ss. 31-66.
  • EREN, Selim Said ve Sevcan EKER (2012), “Kurumsal Sosyal Sorumluluk Algısının Marka İmajı, Algılanan Değer, Müşteri Tatmini Ve Marka Sadakatine Etkisi Üzerine Bir Saha Araştırması: X Markası Örneği”, Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, S.17, No. 2, ss. 451-472.
  • GEFEN, David ve Detmar W. STRAUB (2004), “Consumer Trust in B2C e-Commerce and the Importance of Social Presence: Experiments in e-Products and e-Services”, Omega, S. 32, No. 6, ss. 407-424.
  • JAMIESON, Linda F ve Frank M. BASS (1989), “Adjusting Stated İntention Measures To Predict Trial Purchase Of New Products: A Comparison Of Models And Methods”, Journal of Marketing Research, S.26, No.3, ss.336-345.
  • JOHNSON-GEORGE, Cynthia ve Walter C. SWAP (1982), "Measurement Of Specific Interpersonal Trust: Construction And Validation Of A Scale To Assess Trust In A Specific Other”, Journal of Personality and Social Psychology, S. 43, No. 6, pp. 1306-1317.
  • KALWANI, Manohar U. ve Alvin J. SILK (1982), “On The Reliability And Predictive Validity Of Purchase İntention Measures”, Marketing Science, S.1, No.3, ss. 243-286.
  • KO, Yong Jae, Yong Chae RHEE, Yu Kyoum KIM ve Taeho KIM (2014), “Perceived Corporate Social Responsibility and Donor Behavior in College Athletics: The Mediating Effects of Trust and Commitment”, Sport Marketing Quarterly, S. 23, No. 2, ss. 73-82.
  • KOÇEL, T. (2018). İşletme Yöneticiliği. Beta Yayıncılık. İstanbul.
  • LIN, Chieh-Peng, Shwu-Chuan CHEN, Chou-Kang CHIU ve Wan-Yu LEE (2011), “Understanding Purchase Intention During Product-Harm Crises: Moderating Effects of Perceived Corporate Ability and Corporate Social Responsibility”, Journal of Business Ethics, S. 102, No. 3, ss. 455.
  • LIN, Long‐Yi ve Ching‐Yuh LU (2010), "The Influence of Corporate Image, Relationship Marketing, and Trust on Purchase Intention: The Moderating Effects of Word‐of‐Mouth", Tourism Review, S. 65, No. 3, ss. 16-34.
  • MAYER, Roger, James H. DAVIS ve F. David SCHOORMAN (1995), “An Integrative Model of Organizational Trust”, Academy of Management Review, S. 20, No. 3, ss. 709-734.
  • MORGAN, Robert M. ve Shelby HUNT (1994), “The Commitment-Trust Theory of Relationship Marketing”, The Journal of Marketing, Vol. 58, No. 3, ss. 20-38.
  • MURRAY, Keith B. ve Christine M. VOGEL (1997), “Using a Hierarchy-of-Effects Approach to Gauge the Effectiveness of Corporate Social Responsibility to Generate Goodwill toward the Firm: Financial versus Nonfinancial Impacts”, Journal of Business Research, S. 38, No. 2, ss. 141-159.
  • PERRINI, Francesco, Sandro CASTALDO, Nicola MISANI ve Antonio TENCATI (2010), “The Impact of Corporate Social Responsibility Associations on Trust in Organic Products Marketed by Mainstream Retailers: A Study of Italian Consumers”, Business Strategy and the Environment, S. 19, No. 8, ss. 512-526.
  • SAAT, Rafeah Mat ve Mohamad Hisyam SELAMAT (2014), “The Impact of Corporate Social Responsibility Information Richness on Trust”, Issues in Social and Environmental Accounting, S. 8, No. 2, ss. 67-81.
  • SCHOORMAN, F. David, Roger C. MAYER ve James H. DAVIS (2007), “An Integrative Model of Organizational Trust: Past, Present, and Future”, S. 32, No. 2, ss. 344-354.
  • SIRDESHMUKH, Deepak Jagdip Singh ve Barry SABOL (2002), “Consumer Trust, Value, and Loyalty in Relational Exchanges”, Journal of Marketing, S. 66, No. 1, ss. 15-37.
  • SUN, Baohong ve Vicki G. MORWITZ (2010), "Stated Intentions And Purchase Behavior: A Unified Model”, International Journal of Research in Marketing, S. 27, No. 4, ss. 356-366.
  • TURGUT, Merve Ülkü (2014), Marka Sevgisinin Marka Güveni, Olumsuz Bilgiye Karşı Direnç ve Tekrar Satın Alma Niyeti Çerçevesinde İncelenmesi, Hacettepe Üniversitesi Sosyal Bilimler Enstitüsü, (Yayınlanmamış Yüksek Lisans Tezi), Ankara.
  • YOO, Boonghee ve Naveen DONTHU (2001), “Developing a Scale to Measure the Perceived Quality of An Internet Shopping Site (SITEQUAL)”, Quarterly Journal of Electronic Commerce, S. 2, No. 1, ss. 31-47.
  • VLACHOS, Pavlos A., Argiris TSAMAKOS, Adam P. VRECHOPOULOS ve Panagiotis AVRAMIDIS (2009), “Corporate Social Responsibility: Attributions, Loyalty, and the Mediating Role of Trust”, Journal of the Academy of Marketing Science, S. 3, No. 2, ss. 170-180.
  • WANG, Heli, Li TONG, Riki TAKEUCHİ ve Gerard GEORGE (2016), “Corporate Social Responsibility: An Overview and New Research Directions: Thematic Issue on Corporate Social Responsibility”, Academy of Management Journal, S. 59, No. 2, ss. 534–544.
  • XIE, Yie (2014), “The Effects of Corporate Ability and Corporate Social Responsibility on Winning Customer Support: An Integrative Examination of the Roles of Satisfaction, Trust and Identification”, Global Economic Review, S. 43, No. 1, ss. 73-92.
  • http://www.tdk.gov.tr/index.php?option=com_gts&kelime=G%C3%9CVEN Erişim Tarihi: 10 Aralık 2018.

Algılanan Kurumsal Sosyal Sorumluluğun Satın Alma Niyeti Üzerindeki Etkisinde Güvenin Aracılık Rolü

Year 2019, Volume: 17 Issue: 4, 160 - 172, 27.12.2019
https://doi.org/10.18026/cbayarsos.525188

Abstract

İşletmeler kâr elde etme amacıyla
kurulmuş olsalar da topluma karşı yerine getirmeleri gereken sorumlulukları
vardır. Bir başka deyişle, toplum işletmelerden belli başlı sorumlulukları
gerçekleştirmelerini beklemektedir. Bu bağlamda, işletmeler sosyal sorumluluk
projeleri gerçekleştirerek müşterilerinin beklentilerini karşılama
eğilimindedirler. Diğer taraftan, işletmeler yapmış oldukları sosyal sorumluluk
projeleri çerçevesinde müşterilerin güvenini kazanarak satın alma davranışlarını
etkilemeyi de amaçlamaktadırlar. Dolayısıyla, bu çal
ışmanın
amacı müşterilerin sosyal sorumluluk algılarının satın alma niyeti üzerindeki
etkisinde güvenin aracılık rolünü incelemektir. Bahsi geçen kavramlar
arasındaki ilişkiyi tespit etmek amacıyla araştırma, bir vakıf üniversitesinde
yüksek lisans eğitimi alan 313 kişi üzerinde gerçekleştirilmiştir. Araştırmada
Türkiye otomotiv pazarında bilinen lider bir firma üzerinden sorular sorulmuş
olup araştırma sonuçları, algılanan sosyal sorumluluğun satın alma niyeti
üzerindeki etkisinde güvenin tam aracı etkisi olduğunu göstermekte ve güvenin
önemini vurgulamaktadır.

References

  • AFRIDI, Sajjad, Sajida GUL, Maqsood HAIDER ve Saima BATOOL (2018), “Mediating Effect of Customers' Trust between the Association of Corporate Social Responsibility and Customers' Loyalty: An Empirical Investigation from Telecom Sector”, Pakistan Journal of Commerce & Social Sciences, S. 12, No. 1, ss 214-228.
  • ALPARSLAN, Ajar ve Mehmet AYGÜN (2013), “Kurumsal Sosyal Sorumluluk ve Firma Performansı”, Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, S. 18, No. 1, ss. 435-448.
  • AMOROSO, Donald L. ve Francisco ROMAN (2015), “Corporate Social Responsibility and Purchase Intention: The Roles of Loyalty, Advocacy and Quality of Life in the Philippines”, The International Journal of Management, S. 4, No. 1, ss. 25-41.
  • AMMAR, Héla Ben, Feten Ben NAOUI ve Imed ZAIEM (2015), “The Influence of the Perceptions of Corporate Social Responsibility on Trust toward the Brand”, International Journal of Management, Accounting and Economics, S. 2, No. 6, ss. 499-516.
  • AUGER, Pat, Paul BURKE, Timothy M. DEVINNEY ve Jordan J. LOUVIERE (2003), “What will Consumers Pay for Social Product Features?”, Journal of Business Ethics, S. 42, No. 3, ss. 281-304.
  • AVCI, Nilgün ve İbrahim AKDEMİR (2014), “Konaklama İşletmelerinde Kurumsal Sosyal Sorumluluk Algısının İş Doyumu Üzerine Etkisi”, Ege Academic Review, S. 14, No. 1, ss. 125-135.
  • AYHAN, Berkay (2009), “Siyasal İktisat ve Kurumsal Sosyal Sorumluluk”, Yönetim Araştırmaları Dergisi, S. 9, No. 2, ss. 173-187.
  • BEGZADEH, Shahram ve Mehdi NEDAEI (2017), “The Relationship between Servant Leadership with Organizational Trust and Employee Empowerment in the Social Security Organization of Ardabil”, International Journal of Management, Accounting& Economics, S. 4, No. 3, ss. 270-281.
  • BOWEN, H. R. (2013), Social Responsibility of the Businessman. University of IOWA Press. Iowa City.
  • CALDWELL, James (2014), “Interactional Justice Dimensions and Organizational Trust: An Investigation into the Moderating Effects of Stress and A Three-Way Interaction”, Journal of Organizational Culture, Communications & Conflict, S. 18, No. 2, ss. 25-43.
  • CARNAHAN, Seth, David KRYSCYNSKI, ve Daniel OLSON (2017), “When does Corporate Social Responsibility Reduce Employee Turnover? Evidence from Attorneys Before and After 9/11”, Academy of Management Journal, S. 60, No. 5, ss. 1932-1962.
  • CARROLL, Archie B. (1999), “Corporate Social Responsibility: Evolution of a Definitional Construct”, Business & Society, S. 38, No. 3, ss. 268-295.
  • CHANG, Tung-Zong ve Albert R. WILDT (1994), “Price, Product Information, and Purchase Intention: An Empirical Study”, Journal of the Academy of Marketing Science, S. 22, No. 1, ss. 16-27.
  • CHO, Yoon Jik ve Hyun Jin SONG (2017), “Determinants of Turnover Intention of Social Workers: Effects of Emotional Labor and Organizational Trust”, Public Personnel Management, S. 46, No. 1, ss. 41-65.
  • CRONBACH, Lee J. (1951). "Coefficient Alpha And The Internal Structure Of Tests” Psychometrika, S. 16, No. 3, ss. 297-334.
  • CURRA´S-PE´REZ, Rafael, Enrique BİGNE´-ALCAN˜İZ ve Alejandro ALVARADO-HERRERA (2009), “The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company”, Journal of Business Ethics. S.89, No. 4, ss. 547–564.
  • DELGADO-BALLESTER, Elena ve Jose Luis MUNUERA-ALEMÁN (2001), “Brand Trust in the Context of Consumer Loyalty”, European Journal of Marketing, S. 35, No. 11/12, ss. 1238-1258.
  • DİNÇER, Mustafa Abdül Metin ve Yasemin ÖZDEMİR (2013), “Kurumsal Sosyal Sorumluluk Uygulamaları ve Eşbiçimlilik: On Büyük Türk Holdingi Üzerine Vaka Çalışması”, Afyon Kocatepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, S. 15, No. 2, ss. 31-66.
  • EREN, Selim Said ve Sevcan EKER (2012), “Kurumsal Sosyal Sorumluluk Algısının Marka İmajı, Algılanan Değer, Müşteri Tatmini Ve Marka Sadakatine Etkisi Üzerine Bir Saha Araştırması: X Markası Örneği”, Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, S.17, No. 2, ss. 451-472.
  • GEFEN, David ve Detmar W. STRAUB (2004), “Consumer Trust in B2C e-Commerce and the Importance of Social Presence: Experiments in e-Products and e-Services”, Omega, S. 32, No. 6, ss. 407-424.
  • JAMIESON, Linda F ve Frank M. BASS (1989), “Adjusting Stated İntention Measures To Predict Trial Purchase Of New Products: A Comparison Of Models And Methods”, Journal of Marketing Research, S.26, No.3, ss.336-345.
  • JOHNSON-GEORGE, Cynthia ve Walter C. SWAP (1982), "Measurement Of Specific Interpersonal Trust: Construction And Validation Of A Scale To Assess Trust In A Specific Other”, Journal of Personality and Social Psychology, S. 43, No. 6, pp. 1306-1317.
  • KALWANI, Manohar U. ve Alvin J. SILK (1982), “On The Reliability And Predictive Validity Of Purchase İntention Measures”, Marketing Science, S.1, No.3, ss. 243-286.
  • KO, Yong Jae, Yong Chae RHEE, Yu Kyoum KIM ve Taeho KIM (2014), “Perceived Corporate Social Responsibility and Donor Behavior in College Athletics: The Mediating Effects of Trust and Commitment”, Sport Marketing Quarterly, S. 23, No. 2, ss. 73-82.
  • KOÇEL, T. (2018). İşletme Yöneticiliği. Beta Yayıncılık. İstanbul.
  • LIN, Chieh-Peng, Shwu-Chuan CHEN, Chou-Kang CHIU ve Wan-Yu LEE (2011), “Understanding Purchase Intention During Product-Harm Crises: Moderating Effects of Perceived Corporate Ability and Corporate Social Responsibility”, Journal of Business Ethics, S. 102, No. 3, ss. 455.
  • LIN, Long‐Yi ve Ching‐Yuh LU (2010), "The Influence of Corporate Image, Relationship Marketing, and Trust on Purchase Intention: The Moderating Effects of Word‐of‐Mouth", Tourism Review, S. 65, No. 3, ss. 16-34.
  • MAYER, Roger, James H. DAVIS ve F. David SCHOORMAN (1995), “An Integrative Model of Organizational Trust”, Academy of Management Review, S. 20, No. 3, ss. 709-734.
  • MORGAN, Robert M. ve Shelby HUNT (1994), “The Commitment-Trust Theory of Relationship Marketing”, The Journal of Marketing, Vol. 58, No. 3, ss. 20-38.
  • MURRAY, Keith B. ve Christine M. VOGEL (1997), “Using a Hierarchy-of-Effects Approach to Gauge the Effectiveness of Corporate Social Responsibility to Generate Goodwill toward the Firm: Financial versus Nonfinancial Impacts”, Journal of Business Research, S. 38, No. 2, ss. 141-159.
  • PERRINI, Francesco, Sandro CASTALDO, Nicola MISANI ve Antonio TENCATI (2010), “The Impact of Corporate Social Responsibility Associations on Trust in Organic Products Marketed by Mainstream Retailers: A Study of Italian Consumers”, Business Strategy and the Environment, S. 19, No. 8, ss. 512-526.
  • SAAT, Rafeah Mat ve Mohamad Hisyam SELAMAT (2014), “The Impact of Corporate Social Responsibility Information Richness on Trust”, Issues in Social and Environmental Accounting, S. 8, No. 2, ss. 67-81.
  • SCHOORMAN, F. David, Roger C. MAYER ve James H. DAVIS (2007), “An Integrative Model of Organizational Trust: Past, Present, and Future”, S. 32, No. 2, ss. 344-354.
  • SIRDESHMUKH, Deepak Jagdip Singh ve Barry SABOL (2002), “Consumer Trust, Value, and Loyalty in Relational Exchanges”, Journal of Marketing, S. 66, No. 1, ss. 15-37.
  • SUN, Baohong ve Vicki G. MORWITZ (2010), "Stated Intentions And Purchase Behavior: A Unified Model”, International Journal of Research in Marketing, S. 27, No. 4, ss. 356-366.
  • TURGUT, Merve Ülkü (2014), Marka Sevgisinin Marka Güveni, Olumsuz Bilgiye Karşı Direnç ve Tekrar Satın Alma Niyeti Çerçevesinde İncelenmesi, Hacettepe Üniversitesi Sosyal Bilimler Enstitüsü, (Yayınlanmamış Yüksek Lisans Tezi), Ankara.
  • YOO, Boonghee ve Naveen DONTHU (2001), “Developing a Scale to Measure the Perceived Quality of An Internet Shopping Site (SITEQUAL)”, Quarterly Journal of Electronic Commerce, S. 2, No. 1, ss. 31-47.
  • VLACHOS, Pavlos A., Argiris TSAMAKOS, Adam P. VRECHOPOULOS ve Panagiotis AVRAMIDIS (2009), “Corporate Social Responsibility: Attributions, Loyalty, and the Mediating Role of Trust”, Journal of the Academy of Marketing Science, S. 3, No. 2, ss. 170-180.
  • WANG, Heli, Li TONG, Riki TAKEUCHİ ve Gerard GEORGE (2016), “Corporate Social Responsibility: An Overview and New Research Directions: Thematic Issue on Corporate Social Responsibility”, Academy of Management Journal, S. 59, No. 2, ss. 534–544.
  • XIE, Yie (2014), “The Effects of Corporate Ability and Corporate Social Responsibility on Winning Customer Support: An Integrative Examination of the Roles of Satisfaction, Trust and Identification”, Global Economic Review, S. 43, No. 1, ss. 73-92.
  • http://www.tdk.gov.tr/index.php?option=com_gts&kelime=G%C3%9CVEN Erişim Tarihi: 10 Aralık 2018.
There are 41 citations in total.

Details

Primary Language Turkish
Journal Section Articles
Authors

Merve Koçoğlu Sazkaya 0000-0002-4820-8092

Aslı Kuşçu This is me 0000-0003-3856-8518

Burçak Vatansever Durmaz 0000-0001-8940-0761

Publication Date December 27, 2019
Published in Issue Year 2019 Volume: 17 Issue: 4

Cite

APA Koçoğlu Sazkaya, M., Kuşçu, A., & Vatansever Durmaz, B. (2019). Algılanan Kurumsal Sosyal Sorumluluğun Satın Alma Niyeti Üzerindeki Etkisinde Güvenin Aracılık Rolü. Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi, 17(4), 160-172. https://doi.org/10.18026/cbayarsos.525188