Although the zoo is not a profit-oriented business, the animals in their structure need a certain income to sustain their lives healthily. The income needed is also obtained from visitors intensively. Therefore, it is necessary to focus on increasing revenue by creating more demand through the determination and improvement of the elements that affect visitor satisfaction. The aim of this study is to evaluate the satisfaction levels of visitors of Faruk Yalçın's Zoo and Botanic Park through importance-performance analysis. In this respect, the data were collected from 393 people using quantitative research methods. The results show that performance scores are lower than their important scores. It is observed that the features that do not perform the desired performance despite the evaluations of the visitors as of high importance are generally related to the possibilities of the animals. Visitors' characteristics such as the suitability of the observation route, the understanding of the signs, the diversity of species, the landscape, the transportation to the zoo and the size of the zoo were determined to be satisfied.
|Journal Section||Beşeri Bilimler Sayısı|
Publication Date : September 25, 2020
|APA||Kabadayı, M , Sarıışık, M . (2020). Faruk Yalçın Hayvanat Bahçesi ve Botanik Parkı Ziyaretçilerinin Memnuniyet Düzeylerinin Değerlendirilmesi . Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi , 18 (3) , 211-227 . DOI: 10.18026/cbayarsos.647482|