Fethiye’nin Tüketici Temelli Marka Denkliğinin Ölçümü: Yerli ve Yabancı Turistler Üzerinde Karşılaştırmalı Bir Analiz

Selçuk Efe Küçükkambak; Ece Armağan

doi:10.18074/ckuiibfd.900706

Araştırma Makalesi

Measuring The Consumer Based Brand Equity Of Fethiye: A Comparative Analysis On Domestic And Foreign Tourists

Yıl 2022, , 55 - 83, 30.06.2022

Selçuk Efe Küçükkambak , Ece Armağan

https://doi.org/10.18074/ckuiibfd.900706

Öz

Due to the direct economic contributions of the tourism sector to the country budget, the most important premise of branding of destinations and creating preferable destination brands by creating the intention of re-visiting tourists is to create brand equity in touristic destinations. In this study, it was aimed to determine the elements that make up Fethiye's consumer-based brand equity and to determine the role of brand satisfaction in the effect of these elements on the destination brand preference. According to the findings obtained from 1168 tourists participating in the study, it has been determined that the destination brand equity perceptions of tourists visiting Fethiye differ between local and foreign tourists, and brand satisfaction has a moderator role in the effect of destination brand equivalence on brand preference. The research results are expected to guide the destination branding decisions of tourism stakeholders in Fethiye and contribute to future studies in Fethiye in the field of destination marketing.

Anahtar Kelimeler

Brand Equity, Brand Preference, Tourism Marketing

Kaynakça

Aaker, D. A. (1996). Measuring Brand Equity Across Products And Markets. California Management Review, 38(3).
Aaker, D. A. (2012). Building Strong Brands. Simon And Schuster: Free Press.
Aaker, D.A.(1991). Managing Brand Equity. New York: Freepress.
Aktaş, E. Destinasyon Marka Denkliğinin Turist Memnuniyeti ve Yeniden Ziyaret Niyetine Etkisi: Eskişehir Örneği. Icoaef’18 IV. International Conference On Applied Economics And Finance & Extended With Social Sciences November 28-29-30, 2018 / Kuşadası – Turkey.
Baker, D. A., & Crompton, J. L. (2000). Quality, Satisfaction And Behavioral Intentions. Annals Of Tourism Research, 27(3), 785-804.
Ballantyne, R., Warren, A., & Nobbs, K. (2006). The Evolution Of Brand Choice. Journal Of Brand Management, 13(4), 339-352.
Baxter, G. (2021). The Effects Of Destination Image On Tourist Satisfaction: The Case Of Don-Wai Floating Market In Nakhon Pathom, Thailand. Academica Turistica-Tourism And Innovation Journal, 13(2). 139-151
Beristain, J. J., & Zorrilla, P. (2011). The Relationship Between Store İmage And Store Brand Equity: A Conceptual Framework And Evidence From Hypermarkets. Journal Of Retailing And Consumer Services, 18(6), 562-574.
Bigne, J. E., Sanchez, M. I., & Sanchez, J. (2001). Tourism Image, Evaluation Variables And After Purchase Behaviour: Inter-Relationship. Tourism Management, 22(6), 607-616.
Blain, C., Levy, S. E., & Ritchie, J. B. (2005). Destination Branding: Insights And Practices From Destination Management Organizations. Journal Of Travel Research, 43(4), 328-338.
Boo, S., Busser, J., & Baloglu, S. (2009). A Model Of Customer-Based Brand Equity And İts Application To Multiple Destinations. Tourism Management, 30(2), 219-231.
Bruhn, M., Schoenmüller, V., Schafer, D., & Heinrich, D. (2012). Brand Authenticity: Towards A Deeper Understanding Of Its Conceptualization And Measurement. Advances In Consumer Research, 40, 567-576.
Burgucu, Z. (2013). Tanıtım Faaliyetlerinin Turizm Hareketine Etkisi ve Fethiye İlçesi Örneği, Yayınlanmamış Doktora Tezi, Selçuk Üniversitesi, Konya.
Byrne, B. M. (2010). Structural Equation Modeling With Amos: Basic Concepts, Applications, And Programming (Multivariate Applications Series). New York: Taylor & Francis Group.
Cai, L. A. (2002). Cooperative Branding For Rural Destinations. Annals Of Tourism Research, 29(3), 720–742.
Castro, C. B., Armario, E. M., & Ruiz, D. M. (2007). The Influence Of Market Heterogeneity On The Relationship Between A Destination's Image And Tourists’ Future Behaviour. Tourism Management, 28(1), 175-187.
Chang, H. H., & Liu, Y. M. (2009). The Impact Of Brand Equity On Brand Preference And Purchase Intentions In The Service Industries. The Service Industries Journal, 29(12), 1687-1706.
Chen, C. F., & Chang, Y. Y. (2008). Airline Brand Equity, Brand Preference, And Purchase Intentions: The Moderating Effects Of Switching Costs. Journal Of Air Transport Management, 14(1), 40-42.
Chen, C. F., & Tsai, D. (2007). How Destination Image And Evaluative Factors Affect Behavioral İntentions?. Tourism Management, 28(4), 1115-1122.
Chen, J. S., & Gursoy, D. (2001). An Investigation Of Tourists’ Destination Loyalty And Preferences. International Journal Of Contemporary Hospitality Management. 13(2), 79-85.
Chi, C. G. Q., & Qu, H. (2008). Examining The Structural Relationships Of Destination Image, Tourist Satisfaction And Destination Loyalty: An İntegrated Approach. Tourism Management, 29(4), 624-636.
Chi, H. K., Huang, K. C., & Nguyen, H. M. (2020). Elements Of Destination Brand Equity And Destination Familiarity Regarding Travel Intention. Journal Of Retailing And Consumer Services, 52(3), 101728.
Chon, K. S. (1989). Understanding Recreational Traveler's Motivation, Attitude And Satisfaction. The Tourist Review, 44(1), 3-7.
Churchill Jr, G. A., & Surprenant, C. (1982). An Investigation Into The Determinants Of Customer Satisfaction. Journal Of Marketing Research, 19(4), 491-504.
Cobb-Walgren, C. J., Ruble, C. A., & Donthu, N. (1995). Brand Equity, Brand Preference, And Purchase Intention. Journal Of Advertising, 24(3), 25-40.
Çetinsöz, B. C., & Karakeçili, G. (2018). Turistik Destinasyonlarda Tüketici Temelli Marka Değerinin Ölçülmesi: Anamur Üzerine Bir Araştırma. Gaziantep University Journal Of Social Sciences, 17(1), 126-138.
Dinnie, K., Melewar, T. C., Pike, S., Bianchi, C., Kerr, G., & Patti, C. (2010). Consumer‐Based Brand Equity For Australia As A Long‐Haul Tourism Destination In An Emerging Market. International Marketing Review 27(4), 434-449.
Ferns, B. H., & Walls, A. (2012). Enduring Travel Involvement, Destination Brand Equity, And Travelers’ Visit Ġntentions: A Structural Model Analysis. Journal Of Destination Marketing & Management, 1(1-2), 27-35.
Gartner, W. C., & Ruzzier, M. K. (2011). Tourism Destination Brand Equity Dimensions: Renewal Versus Repeat Market. Journal Of Travel Research, 50(5), 471-481.
George, D., & Mallery, P. (2003). Spss For Windows Step By Step: A Simple Guide And Reference. 11.0 Update (4th Ed.). Boston: Allyn & Bacon.
Goldberg, L. R., & Velicer, W. F. (2006). Principles Of Exploratory Factor Analysis. Differentiating Normal And Abnormal Personality, 2, 209-337.
Hair, J.F., Black, W.C., Babin, B.J., Anderson, R.E. And Tatham, R.L. (2006), Multivariate Data Analysis, New Jersey: Pearson Prentice Hall.
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Hau, T. C., & Omar, K. (2014). The Impact Of Service Quality On Tourist Satisfaction: The Case Study Of Rantau Abang Beach As A Turtle Sanctuary Destination. Mediterranean Journal Of Social Sciences, 5(23), 1827-1827.
Hausman, A. (2004). Modeling The Patient-Physician Service Encounter: Ġmproving Patient Outcomes. Journal Of The Academy Of Marketing Science, 32(4), 403.
He, H., & Li, Y. (2010). Key Service Drivers For High-Tech Service Brand Equity: The Mediating Role Of Overall Service Quality And Perceived Value. Journal Of Marketing Management, 27(1-2), 77-99.
Herrero, Á., San Martin, H., & Collado, J. (2017). Examining The Hierarchy Of Destination Brands And The Chain Of Effects Between Brand Equity Dimensions. Journal Of Destination Marketing & Management, 6(4), 353-362.
Hinkin, T. R., Tracey, J. B., & Enz, C. A. (1997). Scale Construction: Developing Reliable And Valid Measurement Instruments. Journal Of Hospitality & Tourism Research, 21(1), 100-120.
Hosany, S., Ekinci, Y., & Uysal, M. (2006). Destination Image And Destination Personality: An Application Of Branding Theories To Tourism Places. Journal Of Business Research, 59(5), 638-642.
Hsu, C. H., Oh, H., & Assaf, A. G. (2012). A Customer-Based Brand Equity Model For Upscale Hotels. Journal Of Travel Research, 51(1), 81-93
Huerta-Álvarez, R., Cambra-Fierro, J. J., & Fuentes-Blasco, M. (2020). The Interplay Between Social Media Communication, Brand Equity And Brand Engagement In Tourist Destinations: An Analysis In An Emerging Economy. Journal Of Destination Marketing & Management, 16, 100413.
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Fethiye’nin Tüketici Temelli Marka Denkliğinin Ölçümü: Yerli ve Yabancı Turistler Üzerinde Karşılaştırmalı Bir Analiz

Yıl 2022, , 55 - 83, 30.06.2022

Selçuk Efe Küçükkambak , Ece Armağan

https://doi.org/10.18074/ckuiibfd.900706

Öz

Turizm sektörünün ülke bütçesine doğrudan sağladığı ekonomik katkıları nedeniyle destinasyonların markalaşması, turistlerde yeniden ziyaret niyeti oluşturarak tercih edilebilir destinasyon markaları yaratmanın en önemli öncülü turistik destinasyonlarda marka denkliği oluşturmaktır. Bu çalışmada Fethiye’nin tüketici temelli marka denkliğini oluşturan elemanların belirlenmesi ve bu elemanların destinasyon marka tercihine olan etkisinde marka memnuniyetinin rolünün tespit edilmesi amaçlanmıştır. Araştırmaya katılan 1168 turistten elde edilen bulgulara göre Fethiye’yi ziyaret eden turistlerin destinasyon marka denkliği algılarının yerli ve yabancı turistler arasında farklılıklar gösterdiği, destinasyon marka denkliğinin marka tercihine olan etkisinde marka memnuniyetinin düzenleyici rolü olduğu tespit edilmiştir. Araştırma sonuçlarının Fethiye’deki turizm paydaşlarının destinasyon markalama kararlarına yön vermesi, destinasyon pazarlaması alanında Fethiye’de gelecekte yürütülecek çalışmalara katkıda bulunması beklenmektedir.

Anahtar Kelimeler

Marka Denkliği, Marka Tercihi, Turizm Pazarlaması

Kaynakça

Aaker, D. A. (1996). Measuring Brand Equity Across Products And Markets. California Management Review, 38(3).
Aaker, D. A. (2012). Building Strong Brands. Simon And Schuster: Free Press.
Aaker, D.A.(1991). Managing Brand Equity. New York: Freepress.
Aktaş, E. Destinasyon Marka Denkliğinin Turist Memnuniyeti ve Yeniden Ziyaret Niyetine Etkisi: Eskişehir Örneği. Icoaef’18 IV. International Conference On Applied Economics And Finance & Extended With Social Sciences November 28-29-30, 2018 / Kuşadası – Turkey.
Baker, D. A., & Crompton, J. L. (2000). Quality, Satisfaction And Behavioral Intentions. Annals Of Tourism Research, 27(3), 785-804.
Ballantyne, R., Warren, A., & Nobbs, K. (2006). The Evolution Of Brand Choice. Journal Of Brand Management, 13(4), 339-352.
Baxter, G. (2021). The Effects Of Destination Image On Tourist Satisfaction: The Case Of Don-Wai Floating Market In Nakhon Pathom, Thailand. Academica Turistica-Tourism And Innovation Journal, 13(2). 139-151
Beristain, J. J., & Zorrilla, P. (2011). The Relationship Between Store İmage And Store Brand Equity: A Conceptual Framework And Evidence From Hypermarkets. Journal Of Retailing And Consumer Services, 18(6), 562-574.
Bigne, J. E., Sanchez, M. I., & Sanchez, J. (2001). Tourism Image, Evaluation Variables And After Purchase Behaviour: Inter-Relationship. Tourism Management, 22(6), 607-616.
Blain, C., Levy, S. E., & Ritchie, J. B. (2005). Destination Branding: Insights And Practices From Destination Management Organizations. Journal Of Travel Research, 43(4), 328-338.
Boo, S., Busser, J., & Baloglu, S. (2009). A Model Of Customer-Based Brand Equity And İts Application To Multiple Destinations. Tourism Management, 30(2), 219-231.
Bruhn, M., Schoenmüller, V., Schafer, D., & Heinrich, D. (2012). Brand Authenticity: Towards A Deeper Understanding Of Its Conceptualization And Measurement. Advances In Consumer Research, 40, 567-576.
Burgucu, Z. (2013). Tanıtım Faaliyetlerinin Turizm Hareketine Etkisi ve Fethiye İlçesi Örneği, Yayınlanmamış Doktora Tezi, Selçuk Üniversitesi, Konya.
Byrne, B. M. (2010). Structural Equation Modeling With Amos: Basic Concepts, Applications, And Programming (Multivariate Applications Series). New York: Taylor & Francis Group.
Cai, L. A. (2002). Cooperative Branding For Rural Destinations. Annals Of Tourism Research, 29(3), 720–742.
Castro, C. B., Armario, E. M., & Ruiz, D. M. (2007). The Influence Of Market Heterogeneity On The Relationship Between A Destination's Image And Tourists’ Future Behaviour. Tourism Management, 28(1), 175-187.
Chang, H. H., & Liu, Y. M. (2009). The Impact Of Brand Equity On Brand Preference And Purchase Intentions In The Service Industries. The Service Industries Journal, 29(12), 1687-1706.
Chen, C. F., & Chang, Y. Y. (2008). Airline Brand Equity, Brand Preference, And Purchase Intentions: The Moderating Effects Of Switching Costs. Journal Of Air Transport Management, 14(1), 40-42.
Chen, C. F., & Tsai, D. (2007). How Destination Image And Evaluative Factors Affect Behavioral İntentions?. Tourism Management, 28(4), 1115-1122.
Chen, J. S., & Gursoy, D. (2001). An Investigation Of Tourists’ Destination Loyalty And Preferences. International Journal Of Contemporary Hospitality Management. 13(2), 79-85.
Chi, C. G. Q., & Qu, H. (2008). Examining The Structural Relationships Of Destination Image, Tourist Satisfaction And Destination Loyalty: An İntegrated Approach. Tourism Management, 29(4), 624-636.
Chi, H. K., Huang, K. C., & Nguyen, H. M. (2020). Elements Of Destination Brand Equity And Destination Familiarity Regarding Travel Intention. Journal Of Retailing And Consumer Services, 52(3), 101728.
Chon, K. S. (1989). Understanding Recreational Traveler's Motivation, Attitude And Satisfaction. The Tourist Review, 44(1), 3-7.
Churchill Jr, G. A., & Surprenant, C. (1982). An Investigation Into The Determinants Of Customer Satisfaction. Journal Of Marketing Research, 19(4), 491-504.
Cobb-Walgren, C. J., Ruble, C. A., & Donthu, N. (1995). Brand Equity, Brand Preference, And Purchase Intention. Journal Of Advertising, 24(3), 25-40.
Çetinsöz, B. C., & Karakeçili, G. (2018). Turistik Destinasyonlarda Tüketici Temelli Marka Değerinin Ölçülmesi: Anamur Üzerine Bir Araştırma. Gaziantep University Journal Of Social Sciences, 17(1), 126-138.
Dinnie, K., Melewar, T. C., Pike, S., Bianchi, C., Kerr, G., & Patti, C. (2010). Consumer‐Based Brand Equity For Australia As A Long‐Haul Tourism Destination In An Emerging Market. International Marketing Review 27(4), 434-449.
Ferns, B. H., & Walls, A. (2012). Enduring Travel Involvement, Destination Brand Equity, And Travelers’ Visit Ġntentions: A Structural Model Analysis. Journal Of Destination Marketing & Management, 1(1-2), 27-35.
Gartner, W. C., & Ruzzier, M. K. (2011). Tourism Destination Brand Equity Dimensions: Renewal Versus Repeat Market. Journal Of Travel Research, 50(5), 471-481.
George, D., & Mallery, P. (2003). Spss For Windows Step By Step: A Simple Guide And Reference. 11.0 Update (4th Ed.). Boston: Allyn & Bacon.
Goldberg, L. R., & Velicer, W. F. (2006). Principles Of Exploratory Factor Analysis. Differentiating Normal And Abnormal Personality, 2, 209-337.
Hair, J.F., Black, W.C., Babin, B.J., Anderson, R.E. And Tatham, R.L. (2006), Multivariate Data Analysis, New Jersey: Pearson Prentice Hall.
Hankinson, G.A., Ve Cowking, P. (1993). Branding In Action. Maidenhead: Mcgraw-Hill.
Hau, T. C., & Omar, K. (2014). The Impact Of Service Quality On Tourist Satisfaction: The Case Study Of Rantau Abang Beach As A Turtle Sanctuary Destination. Mediterranean Journal Of Social Sciences, 5(23), 1827-1827.
Hausman, A. (2004). Modeling The Patient-Physician Service Encounter: Ġmproving Patient Outcomes. Journal Of The Academy Of Marketing Science, 32(4), 403.
He, H., & Li, Y. (2010). Key Service Drivers For High-Tech Service Brand Equity: The Mediating Role Of Overall Service Quality And Perceived Value. Journal Of Marketing Management, 27(1-2), 77-99.
Herrero, Á., San Martin, H., & Collado, J. (2017). Examining The Hierarchy Of Destination Brands And The Chain Of Effects Between Brand Equity Dimensions. Journal Of Destination Marketing & Management, 6(4), 353-362.
Hinkin, T. R., Tracey, J. B., & Enz, C. A. (1997). Scale Construction: Developing Reliable And Valid Measurement Instruments. Journal Of Hospitality & Tourism Research, 21(1), 100-120.
Hosany, S., Ekinci, Y., & Uysal, M. (2006). Destination Image And Destination Personality: An Application Of Branding Theories To Tourism Places. Journal Of Business Research, 59(5), 638-642.
Hsu, C. H., Oh, H., & Assaf, A. G. (2012). A Customer-Based Brand Equity Model For Upscale Hotels. Journal Of Travel Research, 51(1), 81-93
Huerta-Álvarez, R., Cambra-Fierro, J. J., & Fuentes-Blasco, M. (2020). The Interplay Between Social Media Communication, Brand Equity And Brand Engagement In Tourist Destinations: An Analysis In An Emerging Economy. Journal Of Destination Marketing & Management, 16, 100413.
Im, H. H., Kim, S. S., Elliot, S., & Han, H. (2012). Conceptualizing Destination Brand Equity Dimensions From A Consumer-Based Brand Equity Perspective. Journal Of Travel & Tourism Marketing, 29(4), 385-403.
Isa, S. M., Chin, P. N., & Mohammad, N. U. (2018). Muslim Tourist Perceived Value: A Study On Malaysia Halal Tourism. Journal Of Islamic Marketing. 9(2), 402-420.
Kapferer, J. N. (2008). The New Strategic Brand Management: Creating And Sustaining Brand Equity Long Term. United Kingdom: Kogan Page Publishers.
Kapferer, J. N., & Valette-Florence, P. (2016). Beyond Rarity: The Paths Of Luxury Desire. How Luxury Brands Grow Yet Remain Desirable. Journal Of Product & Brand Management. 25(2), 120-133
Karafakıoğlu, Mehmet. (2005). Pazarlama İlkeleri. İstanbul: Literatür Yayınları.
Kashif, M., Samsi, S. Z. M., & Sarifuddin, S. (2015). Brand Equity Of Lahore Fort As A Tourism Destination Brand. Revista De Administração De Empresas, 55(4), 432-443.
Kelemci, G., & Güsan, G. (2017). Ünlülerin Tüketici Temelli Marka Denkliğinin İncelenmesi: Kıvanç Tatlıtuğ Örneği. Uluslararası İktisadi ve İdari İncelemeler Dergisi, 16. UİK Özel Sayısı, 793-814.
Keller, K. L. (1993). Conceptualizing, Measuring, And Managing Customer-Based Brand Equity. Journal Of Marketing, 57(1), 1-22.
Keller, K. L. (2008). Strategic Brand Management: Building, Measuring, And Managing Brand Equity. Upper Saddle River, New Jersey: Pearson/Prentice Hall.
Keller, K. L., & Aaker, D. A. (1992). The Effects Of Sequential İntroduction Of Brand Extensions. Journal Of Marketing Research, 29(1), 35-50.
Kim, S. H., Han, H. S., Holland, S., & Byon, K. K. (2009). Structural Relationships Among Involvement, Destination Brand Equity, Satisfaction And Destination Visit Intentions: The Case Of Japanese Outbound Travelers. Journal Of Vacation Marketing, 15(4), 349-365.
Kim, S., Schuckert, M., Im, H. H., & Elliot, S. (2017). An Interregional Extension Of Destination Brand Equity: From Hong Kong To Europe. Journal Of Vacation Marketing, 23(4), 277-294.
Kim, W. G., & Kim, H. B. (2004). Measuring Customer-Based Restaurant Brand Equity. Cornell Hotel And Restaurant Administration Quarterly, 45(2), 115-131.
Kladou, S., & Kehagias, J. (2014). Assessing Destination Brand Equity: An İntegrated Approach. Journal Of Destination Marketing & Management, 3(1), 2-10.
Koçoğlu, C. M. (2019). Destinasyona Yönelik Marka İmajı Ve Marka Sadakati İlişkisinde Algılanan Destinasyon Kalitesinin Aracılık Rolü. Seyahat Ve Otel İşletmeciliği Dergisi, 16(1), 34-47.
Konecnik, M., & Gartner, W. C. (2007). Customer-Based Brand Equity For A Destination. Annals Of Tourism Research, 34(2), 400-421.
Kozak, M., & Rimmington, M. (2000). Tourist Satisfaction With Mallorca, Spain, As An Off-Season Holiday Destination. Journal Of Travel Research, 38(3), 260-269.
Li, H., Ye, Q., & Law, R. (2013). Determinants Of Customer Satisfaction In The Hotel İndustry: An Application Of Online Review Analysis. Asia Pacific Journal of Tourism Research, 18(7), 784-802.
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Petrick, J. F. (2004). First Timers’ And Repeaters’ Perceived Value. Journal Of Travel Research, 43(1), 29-38.
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Veasna, S., Wu, W. Y., & Huang, C. H. (2013). The Impact Of Destination Source Credibility On Destination Satisfaction: The Mediating Effects Of Destination Attachment And Destination Image. Tourism Management, 36, 511-526.
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Toplam 84 adet kaynakça vardır.

Ayrıntılar

Birincil Dil	Türkçe
Konular	İşletme
Bölüm	Araştırma Makalesi
Yazarlar	Selçuk Efe Küçükkambak 0000-0001-6633-1492 Ece Armağan 0000-0001-5371-219X
Yayımlanma Tarihi	30 Haziran 2022
Yayımlandığı Sayı	Yıl 2022

Kaynak Göster

APA	Küçükkambak, S. E., & Armağan, E. (2022). Fethiye’nin Tüketici Temelli Marka Denkliğinin Ölçümü: Yerli ve Yabancı Turistler Üzerinde Karşılaştırmalı Bir Analiz. Çankırı Karatekin Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi, 12(1), 55-83. https://doi.org/10.18074/ckuiibfd.900706
AMA	Küçükkambak SE, Armağan E. Fethiye’nin Tüketici Temelli Marka Denkliğinin Ölçümü: Yerli ve Yabancı Turistler Üzerinde Karşılaştırmalı Bir Analiz. Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. Haziran 2022;12(1):55-83. doi:10.18074/ckuiibfd.900706
Chicago	Küçükkambak, Selçuk Efe, ve Ece Armağan. “Fethiye’nin Tüketici Temelli Marka Denkliğinin Ölçümü: Yerli Ve Yabancı Turistler Üzerinde Karşılaştırmalı Bir Analiz”. Çankırı Karatekin Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi 12, sy. 1 (Haziran 2022): 55-83. https://doi.org/10.18074/ckuiibfd.900706.
EndNote	Küçükkambak SE, Armağan E (01 Haziran 2022) Fethiye’nin Tüketici Temelli Marka Denkliğinin Ölçümü: Yerli ve Yabancı Turistler Üzerinde Karşılaştırmalı Bir Analiz. Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 12 1 55–83.
IEEE	S. E. Küçükkambak ve E. Armağan, “Fethiye’nin Tüketici Temelli Marka Denkliğinin Ölçümü: Yerli ve Yabancı Turistler Üzerinde Karşılaştırmalı Bir Analiz”, Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, c. 12, sy. 1, ss. 55–83, 2022, doi: 10.18074/ckuiibfd.900706.
ISNAD	Küçükkambak, Selçuk Efe - Armağan, Ece. “Fethiye’nin Tüketici Temelli Marka Denkliğinin Ölçümü: Yerli Ve Yabancı Turistler Üzerinde Karşılaştırmalı Bir Analiz”. Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 12/1 (Haziran 2022), 55-83. https://doi.org/10.18074/ckuiibfd.900706.
JAMA	Küçükkambak SE, Armağan E. Fethiye’nin Tüketici Temelli Marka Denkliğinin Ölçümü: Yerli ve Yabancı Turistler Üzerinde Karşılaştırmalı Bir Analiz. Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2022;12:55–83.
MLA	Küçükkambak, Selçuk Efe ve Ece Armağan. “Fethiye’nin Tüketici Temelli Marka Denkliğinin Ölçümü: Yerli Ve Yabancı Turistler Üzerinde Karşılaştırmalı Bir Analiz”. Çankırı Karatekin Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi, c. 12, sy. 1, 2022, ss. 55-83, doi:10.18074/ckuiibfd.900706.
Vancouver	Küçükkambak SE, Armağan E. Fethiye’nin Tüketici Temelli Marka Denkliğinin Ölçümü: Yerli ve Yabancı Turistler Üzerinde Karşılaştırmalı Bir Analiz. Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2022;12(1):55-83.

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