Evaluation of the Information Content of YoutubeTM Videos in Turkish on Botulinum Toxin Injection Administered to the Masseter Muscle in the Treatment of Bruxism: A Cross-Sectional Study: Bruxism and Botox on Youtube

Year 2024, Volume: 34 Issue: 3, 173 - 178, 28.07.2024

Mustafa Sami Demirsoy Aras Erdil Sefa Çolak

https://doi.org/10.17567/currresdentsci.1520355

Abstract

Objective:The study aims the evaluation the content on the YouTubeTM platform about botulinum toxin injection for the treatment of bruxism regarding information quality.
Methods: The YoutubeTM database was scanned using the keyword "masseter botox." According to the study criteria, 33 videos were included and the number of views, likes, dislikes, comments, duration, and the number of days since uploading were recorded. According to their quality, the information content was divided into four groups (bad, poor, good, excellent). Shapiro-Wilk, Kruskal-Wallis, and post-hoc Tamhane-T2 tests were used to analyze the study data, and Fleiss Kappa analysis was used to evaluate the agreement between researchers. Statistical significance was determined as p<0.05.
Results: According to the installer source, 19 videos were uploaded by doctors, seven by patients, five by doctors+patients, and two by other sources. Significant differences were obtained between the uploaded source and the duration of the video; the number of views, the number of likes, dislikes, comments, interaction index, and viewing rate were respectively p<0.001, p=0.035, p=0.003, p=0.008, p=0.002, p=0.007, and p=0.013. According to the information content, 14 videos were bad, 15 were poor, and four had good information. A significant difference was observed between the number of comments (p=0.016) and video duration (p=0.029) regarding the information content quality.
Conclusion: The results have indicated that YouTubeTM content cannot be a reliable source of information. Experts should recommend videos that meet specific standards to patients and produce content that provides accurate information in the absence of this content.

Keywords

Masseter muscle, Botox, Bruxism, Internet, Social Media

References

• 1. Lobbezoo F, Ahlberg J, Glaros AG, et al. Bruxism defined and graded: An international consensus. J Oral Rehabil. 2013;40(1):2-4. doi:10.1111/joor.12011
• 2. Pierce CJ, Chrisman K, Bennett ME, Close JM. Stress, anticipatory stress, and psychologic measures related to sleep bruxism. J Orofac Pain. 1995;9(1):51-56.
• 3. Klasser GD, Rei N, Lavigne GJ. Sleep bruxism etiology: The evolution of a changing paradigm. J Can Dent Assoc (Tor). 2015;81(C).
• 4. Sahin SC, Dere KA. Quality of information in -Masseter botox- videos on YouTube: Is it a sufficient guide for potential patients? J Stomatol. 2020;73(6):313-325. doi:10.5114/JOS.2020.102050
• 5. Lal SJ, Weber KK. Bruxism Management. In: ; 2022.
• 6. Pirazzini M, Rossetto O, Eleopra R, Montecucco C. Botulinum neurotoxins: Biology, pharmacology, and toxicology. Pharmacol Rev. 2017;69(2):200-235. doi:10.1124/pr.116.012658
• 7. Yeh YT, Peng JH, Peng HLP. Literature review of the adverse events associated with botulinum toxin injection for the masseter muscle hypertrophy. J Cosmet Dermatol. 2018;17(5):675-687. doi:10.1111/jocd.12721
• 8. Lee Ventola C. Social media and health care professionals: Benefits, risks, and best practices. P T. 2014;39(7):491-500.
• 9. DİKEÇ EV, YANIKOĞLU N, ASUTAY H, AKBULUT Ö. VİDEODesteklEği̇ti̇mi̇nDiHeki̇mli̇ğÖğrenci̇leri̇ni̇nSabi̇tProteti̇kTedavi̇ Yapimi SirasinHi̇ssetti̇kleri̇ StresDüzeyi̇Etki̇si̇ni̇İncelenmesi̇. Atatürk Üniversitesi Diş Hekim Fakültesi Derg. 2016;25(3):327-334. doi:10.17567/dfd.59815
• 10. Gaş S, Zincir ÖÖ, Bozkurt AP. Are YouTube Videos Useful for Patients Interested in Botulinum Toxin for Bruxism? J oral Maxillofac Surg Off J Am Assoc Oral Maxillofac Surg. 2019;77(9):1776-1783. doi:10.1016/j.joms.2019.04.004
• 11. Hegarty E, Campbell C, Grammatopoulos E, DiBiase AT, Sherriff M, Cobourne MT. YouTubeTM as an information resource for orthognathic surgery. J Orthod. 2017;44(2):90-96. doi:10.1080/14653125.2017.1319010
• 12. Ayranci F, Buyuk SK, Kahveci K. Are YouTubeTM videos a reliable source of information about genioplasty? J Stomatol Oral Maxillofac Surg. 2021;122(1):39-42. doi:10.1016/j.jormas.2020.04.009
• 13. ATİLLA AO, ÖZTÜRK T. Maksiller Ekspansiyon İçin Bilgi Kaynağı Olarak Youtube’un Video Analizi ile Değerlendirilmesi. Selcuk Dent J. 2020;499:494-499. doi:10.15311/selcukdentj.820932
• 14. Kilic S. Kappa test. J Mood Disord. 2015;5(3):142. doi:10.5455/jmood.20150920115439
• 15. Yagiz O, Yavuz GY, Keskinruzgar A, Acibadem E. Analyses of Youtube Videos on Botox Treatment of Gummy Smile. J Craniofac Surg. Published online November 2021. doi:10.1097/SCS.0000000000008375
• 16. Zajac J, Chandawarkar A, Sherber N. #Botox 101: Subgroup Analysis of Twitter’s Top 101 Neurotoxin Influencers. Dermatologic Surg Off Publ Am Soc Dermatologic Surg [et al]. 2021;47(11):1474-1479. doi:10.1097/DSS.0000000000003192
• 17. Patel M, Patel MM, Cristel RT. Quality and Reliability of YouTube for Patient Information on Neurotoxins. Facial Plast Surg. 2020;36(6):773-777. doi:10.1055/s-0040-1719100
• 18. Castillo-Abdul B, Jaramillo-Dent D, Romero-Rodríguez LM. ‘How to Botox’ on YouTube: Influence and Beauty Procedures in the Era of User-Generated Content. Int J Environ Res Public Health. 2021;18(8). doi:10.3390/ijerph18084359
• 19. Wong K, Doong J, Trang T, Joo S, Chien AL. YouTube Videos on Botulinum Toxin A for Wrinkles: A Useful Resource for Patient Education. Dermatologic Surg Off Publ Am Soc Dermatologic Surg [et al]. 2017;43(12):1466-1473. doi:10.1097/DSS.0000000000001242
• 20. Patel AA, Mulvihill L, Jin A, Patel A, Galiano RD. Websites or Videos: Which Offer Better Information for Patients? A Comparative Analysis of the Quality of YouTube Videos and Websites for Cosmetic Injectables. Plast Reconstr Surg. Published online January 2022. doi:10.1097/PRS.0000000000008827
• 21. Brennan R, Wells JSG, Van Hout M. “Saving Face”: An Online Study of the Injecting Use of DIY Botox and Dermal Filler Kits. Plast Surg (Oakville, Ont). 2018;26(3):154-159. doi:10.1177/2292550318767432
• 22. Kidy S, McGoldrick DM, Stockton P. YouTubeTM as a source of information on extraction of third molars. Oral Maxillofac Surg. 2021;25(4):519-524. doi:10.1007/s10006-021-00941-3
• 23. • Most used social media 2021 | Statista. Accessed February 7, 2022. https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
• 24. Shim YJ, Lee HJ, Park KJ, Kim HT, Hong IH, Kim ST. Botulinum toxin therapy for managing sleep bruxism: A randomized and placebo—controlled trial. Toxins (Basel). 2020;12(3):1-10. doi:10.3390/toxins12030168
• 25. Asutay F, Atalay Y, Asutay H, Acar AH. The Evaluation of the Clinical Effects of Botulinum Toxin on Nocturnal Bruxism. Pain Res Manag. 2017;2017. doi:10.1155/2017/6264146
• 26. Long H, Liao Z, Wang Y, Liao L, Lai W. Efficacy of botulinum toxins on bruxism: an evidence-based review. Int Dent J. 2012;62(1):1-5. doi:10.1111/j.1875-595X.2011.00085.x
• 27. Lena Y, Dindaroglu F. Lingual orthodontic treatment: A YouTubee video analysis. Angle Orthod. 2018;88(2):208-214. doi:10.2319/090717-602.1
• 28. Simsek H, Buyuk SK, Cetinkaya E, Tural M, Koseoglu MS. “how i whiten my teeth”: YouTubeTM as a patient information resource for teeth whitening. BMC Oral Health. 2020;20(1):1-6. doi:10.1186/s12903-020-01172-w
• 29. Kunze KN. Editorial Commentary: YouTube Videos Provide Poor-Quality Medical Information: Don’t Believe What You Watch! Arthrosc - J Arthrosc Relat Surg. 2020;36(12):3048-3049. doi:10.1016/j.arthro.2020.07.042
• 30. Korkmaz YN, Buyuk SK. YouTube as a Patient-Information Source for Cleft Lip and Palate. Cleft Palate-Craniofacial J. 2020;57(3):327-332. doi:10.1177/1055665619866349
• 31. Pons-Fuster E, Ruiz Roca J, Tvarijonaviciute A, López-Jornet P. YouTube information about diabetes and oral healthcare. Odontology. 2020;108(1):84-90. doi:10.1007/s10266-019-00445-3
• 32. Tozar KN, Yapıcı Yavuz G. Reliability of information on YouTubeTM regarding pediatric dental trauma. Dent Traumatol. 2021;37(6):772-778. doi:10.1111/edt.12708
• 28. Kang JM, Kang KH. Effect of malocclusion or orthodontic treatment on oral health-related quality of life in adults. Korean J Orthod. 2014;44(6):304-11.
• 29. Ekrem O, Yavuz İ, Yildiz O. Gülümseme Estetiğinin Değerlendirilmesi. Atatürk Univ Diş Hek Fak Derg. 2018; 28(4):583-91.
• 30. Parekh SM, Fields HW, Beck M, Rosenstiel S. Attractiveness of variations in the smile arc and buccal corridor space as judged by orthodontists and laymen. Angle Orthod 2006;76(4):557-63.
• 31. Pinho S, Ciriaco C, Faber J, Lenza MA. Impact of dental asymmetries on the perception of smile esthetics. Am J Orthod Dentofacial Orthop. 2007;132(6):748-53.
• 32. Chotimah C, Utomo SH, Purbiati M. Differences between Male and Female Adolescents in the Smile Aesthetics Perceptions Regarding Smile Arc, Gingival Display, and Buccal Corridor. J Int Med Res. 2017;10:481-5.
• 33. Kokich VO, Kokich VG, Kiyak HA. Perceptions of dental professionals and laypersons to altered dental esthetics: asymmetric and symmetric situations. Am J Orthod Dentofacial Orthop. 2006;130(2):141-51.
• 34. Allen EP. Use of mucogingival surgical procedures to enhance esthetics. Dent Clin North Am. 1988;32(2):307-30.