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Müze Pazarlaması: Pazarlama Karması Elemanlarının Müzelere Uyarlanması

Year 2006, Volume: 15 Issue: 1, 87 - 108, 01.03.2006

Arş. Gör. Ekrem Cengiz

Abstract

Nowadays the main purpose of museums is not only to protect keep and exhibit historical and cultural inheritance Museums should apply new technics and methods to endure in the developing and changing environment One of these methods is using marketing methods With this approach museums can supply costumer satisfaction and convict them to visit and to donate So that they can provide resource to service costumer In this research how to adapt marketing mix approach in museums will be mentioned and suggestions to museum manager will be provided Keywords: Museum Marketing Marketing Mix Museum Marketing

Keywords

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References

  • Art Council of Great Britain (1993), Marketing The Visual Arts, London.
  • Ashley, S. (2005), “State Authority and the Public Sphere: Ideas on the Changing Role of the Museum as a Canadian Social Institution”, Museum and Society, 3 (1), pp. 5-17.
  • Baker, N. (1991), “Communicating the Charecter”, Museum Journal, 91 (3), pp.5-23.
  • Demir, C. (1998), Müzelerde Pazarlama: Müze-Ziyaretçi İlişkilerinde Çağdaş Pazarlama Yaklaşımı, Anadolu Üniversitesi Sosyal Bililer Enstitüsü İşletme ABD Yüksek Lisans Tezi.
  • George, W.R., Berry, J.P. (1983), “The promotion and Selling of Services”, Business, July-September, pp.14-20.
  • Govoni, N., Galpes, R., Galpes, M.(1986), Promotional Management, Prentice Hall, New Jersey.
  • Hannagan, T.J. (1992), Marketing in The Public and Nonprofit Sector, Macmillian Press, Hampshire.
  • Hood, M.G. (1983), “Staying Away: Why People Choose not to Visit Museums”, Museums News, 61, pp.7-50.
  • Hooper, E., Greenhill, E. (1994), Museums and Their Visitors, Routledge, London.
  • Huang, K. (1997), Museum Marketing Strategies: New Direction for a New Century, Artist Publishing Company, Taipei.
  • King, S. (1991), “Brand Building in The 1990’s”, Journal of Marketing Management, 7, pp.6-15.
  • Kotler, P. (1991), Marketin Management: Analysis, Planning, Implementation and Control, Prentice Hall, New Jörsey.
  • Kotler, N., Kotler, P. (2000), “Can Museums be All Things to All People? Missions, Goals, and Marketing’s Role.” Museum Management and Curatorship, 18 (3), pp.271-287.
  • Lovelock, C.H., Weinberg, C.B. (1988), Public and Nonprofit Marketing, 2nd Edition, The Scientific Press, Danver.
  • Lewis, P. (1991), The Role of Marketing: Its Fundemental Planning Function: Devising a Strategy, Routledge, London.
  • Mclean, F. (1996), Marketing The Museum, Routledge, London.
  • Museum Association (1991), Annual Report, London.
  • O’Neill, M. (1995), “Exploring the Meaning of Life: The St. Mungo Museum of Religious Life and Art”, Museum International, 47 (1), pp.3-50.
  • Palmer, A. (1994), Principle of Services Marketing, McGraw-Hill, Maidenhead.
  • Payne, A.(1993), The Essence of Services Marketing, Prentice Hall, Hempstead
  • Rathmell, J.M. (1974), Marketing in the Service Sector, Winthrop, Cambridge.
  • Seagram, B.C., Patent, L.H., Lockett, C.W. (1993), “Audience Research and Exhibition Development: A Framework”, Museum Management and Curatorship, 12(1), pp.29-41.
  • Tobelem, J.M. (1990), Muse´es et culture, le financement a` l’ame´ricaine, Ed. W/MNES, Maˆcon. und Steuerung, Stuttgart.
  • Vergo, P. (1989), The New Museology, Reaction Books, London.
  • Weil, S. (1995), Rethinking The Museum: and Other Meditations, Smithsonian Institution Press, Washington.
  • Yazıcı, K. (2001), İşletme Bilimine Giriş, Eser Ofset, Trabzon.
  • Young, R. (1981), The Advertising of Consumer Services and The Hierarchy of Effects, American Marketing Association, Chicago.

Müze Pazarlaması: Pazarlama Karması Elemanlarının Müzelere Uyarlanması

Year 2006, Volume: 15 Issue: 1, 87 - 108, 01.03.2006

Arş. Gör. Ekrem Cengiz

Abstract

Günümüzde müzelerin amacı sadece kültürel ve tarihi mirası korumak saklamak ve sergilemek değildir Müzeler gelişen ve değişen çevrede ayakta kalabilmek için yeni yöntem ve teknikler uygulamak durumundadırlar Bunlardan biride pazarlama yöntem ve metotlarının müzelerde uygulanmasıdır Bu sayede müzeler müşteri memnuniyeti ve sosyal kabullenirliği sağlayabilir ve hizmetlerine devam etmek için gerekli kaynakları tedarik edebilirler Bu araştırmada pazarlama karması yaklaşımının müzelere nasıl uyarlanabileceğinden bahsedilecek ve müze yöneticilerine bu anlamda öneriler sunulacaktır Anahtar Kelimeler: Müze Pazarlama Pazarlama Karması Müze Pazarlaması

Keywords

Müze Pazarlama Pazarlama Karması Müze Pazarlaması

References

  • Art Council of Great Britain (1993), Marketing The Visual Arts, London.
  • Ashley, S. (2005), “State Authority and the Public Sphere: Ideas on the Changing Role of the Museum as a Canadian Social Institution”, Museum and Society, 3 (1), pp. 5-17.
  • Baker, N. (1991), “Communicating the Charecter”, Museum Journal, 91 (3), pp.5-23.
  • Demir, C. (1998), Müzelerde Pazarlama: Müze-Ziyaretçi İlişkilerinde Çağdaş Pazarlama Yaklaşımı, Anadolu Üniversitesi Sosyal Bililer Enstitüsü İşletme ABD Yüksek Lisans Tezi.
  • George, W.R., Berry, J.P. (1983), “The promotion and Selling of Services”, Business, July-September, pp.14-20.
  • Govoni, N., Galpes, R., Galpes, M.(1986), Promotional Management, Prentice Hall, New Jersey.
  • Hannagan, T.J. (1992), Marketing in The Public and Nonprofit Sector, Macmillian Press, Hampshire.
  • Hood, M.G. (1983), “Staying Away: Why People Choose not to Visit Museums”, Museums News, 61, pp.7-50.
  • Hooper, E., Greenhill, E. (1994), Museums and Their Visitors, Routledge, London.
  • Huang, K. (1997), Museum Marketing Strategies: New Direction for a New Century, Artist Publishing Company, Taipei.
  • King, S. (1991), “Brand Building in The 1990’s”, Journal of Marketing Management, 7, pp.6-15.
  • Kotler, P. (1991), Marketin Management: Analysis, Planning, Implementation and Control, Prentice Hall, New Jörsey.
  • Kotler, N., Kotler, P. (2000), “Can Museums be All Things to All People? Missions, Goals, and Marketing’s Role.” Museum Management and Curatorship, 18 (3), pp.271-287.
  • Lovelock, C.H., Weinberg, C.B. (1988), Public and Nonprofit Marketing, 2nd Edition, The Scientific Press, Danver.
  • Lewis, P. (1991), The Role of Marketing: Its Fundemental Planning Function: Devising a Strategy, Routledge, London.
  • Mclean, F. (1996), Marketing The Museum, Routledge, London.
  • Museum Association (1991), Annual Report, London.
  • O’Neill, M. (1995), “Exploring the Meaning of Life: The St. Mungo Museum of Religious Life and Art”, Museum International, 47 (1), pp.3-50.
  • Palmer, A. (1994), Principle of Services Marketing, McGraw-Hill, Maidenhead.
  • Payne, A.(1993), The Essence of Services Marketing, Prentice Hall, Hempstead
  • Rathmell, J.M. (1974), Marketing in the Service Sector, Winthrop, Cambridge.
  • Seagram, B.C., Patent, L.H., Lockett, C.W. (1993), “Audience Research and Exhibition Development: A Framework”, Museum Management and Curatorship, 12(1), pp.29-41.
  • Tobelem, J.M. (1990), Muse´es et culture, le financement a` l’ame´ricaine, Ed. W/MNES, Maˆcon. und Steuerung, Stuttgart.
  • Vergo, P. (1989), The New Museology, Reaction Books, London.
  • Weil, S. (1995), Rethinking The Museum: and Other Meditations, Smithsonian Institution Press, Washington.
  • Yazıcı, K. (2001), İşletme Bilimine Giriş, Eser Ofset, Trabzon.
  • Young, R. (1981), The Advertising of Consumer Services and The Hierarchy of Effects, American Marketing Association, Chicago.
There are 27 citations in total.

Details

Primary Language Turkish
Journal Section Articles
Authors

Arş. Gör. Ekrem Cengiz This is me

Publication Date March 1, 2006
Submission Date December 29, 2013
Published in Issue Year 2006 Volume: 15 Issue: 1

Cite

APA Cengiz, A. G. E. (2006). Müze Pazarlaması: Pazarlama Karması Elemanlarının Müzelere Uyarlanması. Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 15(1), 87-108.