Tourism Industry And Standardisation: An Impossible Task?

Year 2010, Volume: 19 Issue: 3, 331 - 344, 01.09.2010

Alper Bozkurt

Abstract

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Tourism Industry And Standardisation: An Impossible Task?

Abstract

Standardisation of a tourism industry offering will be discussed with this article in two different ways First by reviewing previous studies on the topic definitions of standardisation tourism industry and differences between a service and a goods product will be presented Second by interviewing managers from different tourism industry sectors possibility of a tourism product’s standardisation will be outlined Key words: standardisation service product goods product tourism industry

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