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SÜRDÜRÜLEBİLİRLİKLE İLGİLİ BİR PAZARLAMA İLETİŞİMİ ARACI OLARAK INSTAGRAM: EN DEĞERLİ 25 MARKA ÜZERİNE BİR ARAŞTIRMA

Year 2019, Volume: 28 Issue: 3, 91 - 108, 15.12.2019
https://doi.org/10.35379/cusosbil.652833

Abstract

Sürdürülebilirlik mevcut kaynakların gelecek nesiller düşünülerek verimli kullanımıdır. İşletmeler pazarlama iletişimlerinin bir parçası olarak sürdürülebilirlikle ilgili hassasiyet ve çabalarına ilişkin konuları ilgili kitlelerle paylaşmaktadır. Bu çalışmanın amacı işletmelerin sürdürülebilirlik ile ilgili iletişim çabalarını resmi Instagram sayfaları üzerinden araştırmaktır. Bu amaçla, sürdürülebilirlik açısından Instagram’ın potansiyelini ortaya koymak üzere Statista tarafından 2019 yılının en değerli 25 Türk markasının resmi Instagram hesaplarındaki paylaşımlar içerik analizine dahil edilmiştir. Araştırma bulgularına göre dahil edilen markaların sürdürülebilirlikle ilgili iletişimleri içinde sürdürülebilirlik ile ilgili konuların oransal olarak oldukça düşük düzeyde olduğu söylenebilmektedir. Sonuçlar teori, tüketiciler ve işletmeler açısından tartışılmıştır. Çalışma, sürdürülebilirlik gibi yüksek hassasiyet gerektiren konularda, Instagram gibi yaygın etkiye sahip bir pazarlama iletişimi aracının bir arada incelendiği kısıtlı sayıda çalışmadan biri olması yönüyle orijinallik değeri taşımaktadır.

References

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  • Balcı, Ş. ve Bekiroğlu, O. (2012). İçerikten anlama giden bir tünel olarak içerik çözümlemesi: 2011 genel seçimlerinde ak parti tv reklamları üzerine bir araştırma, Özlem Güllüoğlu (ed), İletişim Bilimlerinde Araştırma Yöntemleri Görsel Metin Çözümleme, Ütopya Yayınevi, Ankara.
  • Barutçu, S., & Toma, M. (2013). Sürdürülebilir Sosyal Medya Pazarlamasi ve Sosyal Medya Pazarlamasi Etkinliğinin Ölçümü. Journal of Internet Applications & Management/İnternet Uygulamaları ve Yönetimi Dergisi, 4(1).
  • Basri, W. S. M. & Siam, M. R. A. (2019). Social media and corporate communication antecedents of SME sustainability performance, Journal of Economic and Administrative Sciences, 35(3), 172-182.
  • Berelson, B. (1952). Content analysis in communication research. Free Press, New York, US.
  • Bergström, T., & Bäckman, L. (2013). Marketing and PR in Social Media: How the utilization of Instagram builds and maintains customer relationships.
  • Bern, J. & Niman, N.V. (2014). A user study of hashtags as a marketing tool on Instagram. KTH Royal Institute of Technology, Stockholm, Sweden.
  • Biaudet, S. (2017). Influencer marketing as a marketing tool: The process of creating an Influencer Marketing Campaign on Instagram, Degree Thesis, Yrkeshögskolan Arcada, Finlandiya.
  • Brown, A. D. & Starkey, K. (1994). The effect of organizational culture on communication and information. Journal of Management Studies, 31 (6), 807-828.
  • Carrigan, M. & Szmigin, I. (1998). The usage and portrayal of older models in contemporary consumer advertising. Journal of Marketing Practice: Applied Marketing Science 4(8): 231-248. doi: 10.1108/EUM0000000004544.
  • Che, J. Cheung, C. & Thadani, D. (2017). Consumer purchase decision in Instagram stores: the role of consumer trust. Proceedings of the 50th Hawaii International Conference on System Sciences, Hawaii, USA, pp 24-33.
  • Cılızoğlu, G.Y. & Çetinkaya, A. (2019). Selfie’den reklama: Instagram’da e-kaynakların paylaşımları üzerine bir inceleme. Arel İletişim Çalışmaları Dergisi, 12: 71-106. Çabuk, S., Südaş, H. D., & Zeren, D. (2015). Sahip olmak yerine paylaşmak: tüketicilerin paylaşma davranışlarının unsurlarını belirlemeye yönelik bir çalışma. Çankırı Karatekin Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 6(1), 151-168.
  • De Veirmann, M., Cauberghe, V. & Hudders, L. (2017). Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude. International Journal of Advertising 36 (5): 798-828.
  • Diaconu, M., Oancea, O. & Brinzea, M. (2016). Integrated marketing communication, instrument of modern organizations development in terms of sustainability, 5(2), 270-277.
  • Dovleac, L. (2015). the Role of new communication technologies in companies’ sustainability, Bulletin of the Transilvania University of Braşov Series V: Economic Sciences, 8 (57), 33-40.
  • Etter, M. (2014). Broadcasting, reacting, engaging: three strategies for csr communication in Twitter. Journal of Communication Management, 18 (4), 322-342. https://doi.org/10.1108/JCOM-01-2013-0007
  • Frommer, D. (2010). Here’s how to use Instagram. Business Insider. https://www.businessinsider.com/Instagram-2010-11?op=1.
  • Gong, X, (2014). Strategic customer engagement on Instagram. Master thesis, KTH Royal Institute of Technology, Stockholm, Sweden.
  • Goor, M. (2012). Instagram: a content analysis into marketing on Instagram. Master thesis, University of Amsterdam, Amsterdam, Netherlands.
  • Hassan, A. (2014). Do brands targeting woman use instamarketing differently: a content analysis. In: Marketing Management Association Annual Conference Proceedings Spring 2014, Chicago, IL, pp 62-65
  • Holt, D. B. (2012). Constructing sustainable consumption: From ethical values to the cultural transformation of unsustainable markets. The ANNALS of the American Academy of Political and Social Science, 644(1), 236-255.
  • Hu, Y., Manikonda, L., & Kambhampati, S. (2014). What we Instagram: A first analysis of Instagram photo content and user types. In Eighth International AAAI conference on weblogs and social media.
  • Jaakonmäki, R., Oliver, M. & Jan, B. (2017). The impact of content, context, and creator on user engagement in social media marketing. Proceedings of the 50th Hawaii International Conference on System Sciences, http://hdl.handle.net/10125/41289.
  • Kaplan, A. M. & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68.
  • Kassarjian, H.H. (1977). Content analysis in consumer research. Journal of Consumer Research 4(1): 8-18 doi: 10.1086/208674.
  • Kayikçi, P., Armağan, K. & Dal, N. E. (2019). Sürdürülebilir pazarlama: kavramsal bir çalışma. Bucak İşletme Fakültesi Dergisi, 2 (1), 77-93.
  • Kolbe, R.H., Burnett, M.S. (1991). Content-analysis research: an examination of applications with directives for improving research reliability and objectivity. Journal of Consumer Research 18(2): 243-250.
  • Krippendorff, K. (1980). Validity in content analysis. In E. Mochmann (Eds), Computerstrategien für die kommunikationsanalyse, pp.69-112, Campus, Frankfurt, Germany.
  • Lee, J. & Hong, I.B. (2016). Predicting positive user responses to social media advertising: the roles of emotional appeal, informativeness and creativity. International Journal of Information Management 36(3):360-373. doi: 10.1016/j.ijinfomgt.2016.01.001.
  • Lyon, T.P. & Montgomery, A.W.J. (2013) Bus Ethics 118:747. https://doi.org/10.1007/s10551-013-1958-x
  • Nandagiri, V. & Philip, L. (2018). Impact of influencers from Instagram and youtube on their followers. International Journal of Multidisciplinary Research and Modern Education 4(1): 61-65.
  • Nwagbara, U. & Reid, P. (2013). Corporate social responsibility communication in the age of new media: towards the logic of sustainability communication, Review of International Comparative Management, 14 (3), 400-414.
  • Önce, A. G. & Marangoz, M. (2012). Pazarlamanın sürdürülebilir gelişmedeki rolü. In International Conference on Eurasian Economies, 389-397. Petkoski, D. & Twose, N. (2003), (Eds.) Public Policy for corporate social responsibility. http://info.worldbank.org/etools/docs/library/57434/publicpolicy_econference.pdf
  • Reilly, A. H. & Hynan, K.A. (2014), Corporate communication, sustainability, and social media: I’s not easy (really) being green, Business Horizons, 57, 747-758.
  • Reilly, A. H. & Larya, N. (2018), External communication about sustainability: corporate social responsibility reports and social media activity, Environmental Communication, 12 (5), 621-637.
  • Reilly, A. H. & Weirup, A. R. (2010). Sustainability initiatives, social media activity, and organizational culture: An exploratory study. Journal of sustainability and Green Business, November 28, 2012, http://www.Aabri.com/manuscripts/10621.pdf
  • Sabuncuoğlu İnanç, A. & Yağlıcı, M. (2018). Mahrem mekanlarını reklam alanına dönüştüren kadınlar: Instagram’ın yemek fenomenleri üzerine bir araştırma. Uluslararası Sosyal Bilimler Dergisi 1(2): 166-180.
  • Sheldon, P. & Bryant, K. (2016). Instagram: Motives for its use and relationship to narcissism and contextual age, Computers in Human Behavior, 58, 89-97.
  • Siano, A., Piciocchi, P., Vollero, A., Della Volpe, M., Palazzo, M., Conte, F., ... & Amabile, S. (2015). Developing a framework for measuring effectiveness of sustainability communications through corporate websites. Procedia Manufacturing, 3, 3615-3620.
  • Stevens, T. M., Aarts, N., Termeer, C. J. A. M., & Dewulf, A. (2016). Social media as a new playing field for the governance of agro-food sustainability. Current Opinion in Environmental Sustainability, 18, 99-106.
  • Taneja, S., & Toombs, L. (2014). Putting a face on small businesses: Visibility, viability, and sustainability the impact of social media on small business marketing. Academy of marketing studies journal, 18(1), 249.
  • Tench, R. & Jones, B. (2015). Social media: the Wild West of CSR communications. Social Responsibility Journal, 11 (2), 290-305.
  • Wallsbeck, F.E. & Johansson, U. (2014) Instagram marketing: when brands want to reach Generation Y with their communication. Bachelor thesis, Halmstad University, Sweden
  • Whitelock, J. & Rey, J. (1989). Cross-cultural advertising in Europe. International Marketing Review 15: 257-76. doi: 10.1080/02650487.1989.11107112.
  • Yeniçikti, N. T. (2016). Halkla ilişkiler araci olarak Instagram: sosyal medya kullanan 50 şirket üzerine bir araştirma. Selçuk Üniversitesi İletişim Fakültesi Akademik Dergisi, 9 (2), 92-115.
  • Zeren, D. & Nakıboğlu, G. (2009). Sürdürülebilir ürün tasarımında tanım ve yöntemler. Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 18 (2), 458-480.
  • Zeren, D. & Gökdağlı, N. (2019). Influencer vs Celebrity Endorser Performance on In-stagram: A Content Analysis. International Conference on Strategic Innovation Marketing and Tourism (ICSIMAT), 17-21 Temmuz 2019, Sakız Adası, Yunanistan.
  • Zeren, D. & Keşlikli, İ. (2019). Programatik reklamcılık: kavram, işleyiş ve potansiyeli açısından değerlendirmesi. Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 28 (2) , 312-326 Doi: 10.35379/cusosbil.628647
  • Bayrak, H. (2019), Türkiye’nin Dijital Haritası (2019) http://www.blogteb.com/turkiyenin-dijital-haritasi-2019/, Erişim Tarihi: 20 February 2019.
  • Borsa İstanbul, Şirketler için sürdürülebilirlik rehberi, Ekim 2014, https://www.borsaistanbul.com/data/kilavuzlar/surdurulebilirlik-rehberi.pdf, Erişim Tarihi: 01.11.2019. https://www.smallbizgenius.net/by-the-numbers/social-media-marketing-statistics/, Erişim Tarihi: 25.10.2019
  • Kamara, M., Coff, C. & Wynne, B. (2006). “GMO‟s and Sustainability”, http://itsma.blogs.com/verge/corporate_responsibility/index.html Statista (2019), statista.com/statistics/270735/most-valuable-turkish-brands/, Erişim Tarihi: 22.10.2019.
  • Teb (2019), Türkiye’nin Dijital Haritası (2019) http://www.blogteb.com/turkiyenin-dijital-haritasi-2019/, Erişim Tarihi: 20 February 2019.
  • WCED, United Nations. (1987). Report of the World Commission on Environment and Development: Our common future. http://www.un-documents.net/our-common-future.pdf
Year 2019, Volume: 28 Issue: 3, 91 - 108, 15.12.2019
https://doi.org/10.35379/cusosbil.652833

Abstract

References

  • Alikılıç, İ. & Özkan, B. (2018). Bir sosyal medya pazarlama trendi, hatırlı pazarlama ve etkileyiciler: Instagram fenomenleri üzerine bir araştırma. Uluslararası Sosyal Bilimler Dergisi 1(2): 43-57
  • Balcı, Ş. ve Bekiroğlu, O. (2012). İçerikten anlama giden bir tünel olarak içerik çözümlemesi: 2011 genel seçimlerinde ak parti tv reklamları üzerine bir araştırma, Özlem Güllüoğlu (ed), İletişim Bilimlerinde Araştırma Yöntemleri Görsel Metin Çözümleme, Ütopya Yayınevi, Ankara.
  • Barutçu, S., & Toma, M. (2013). Sürdürülebilir Sosyal Medya Pazarlamasi ve Sosyal Medya Pazarlamasi Etkinliğinin Ölçümü. Journal of Internet Applications & Management/İnternet Uygulamaları ve Yönetimi Dergisi, 4(1).
  • Basri, W. S. M. & Siam, M. R. A. (2019). Social media and corporate communication antecedents of SME sustainability performance, Journal of Economic and Administrative Sciences, 35(3), 172-182.
  • Berelson, B. (1952). Content analysis in communication research. Free Press, New York, US.
  • Bergström, T., & Bäckman, L. (2013). Marketing and PR in Social Media: How the utilization of Instagram builds and maintains customer relationships.
  • Bern, J. & Niman, N.V. (2014). A user study of hashtags as a marketing tool on Instagram. KTH Royal Institute of Technology, Stockholm, Sweden.
  • Biaudet, S. (2017). Influencer marketing as a marketing tool: The process of creating an Influencer Marketing Campaign on Instagram, Degree Thesis, Yrkeshögskolan Arcada, Finlandiya.
  • Brown, A. D. & Starkey, K. (1994). The effect of organizational culture on communication and information. Journal of Management Studies, 31 (6), 807-828.
  • Carrigan, M. & Szmigin, I. (1998). The usage and portrayal of older models in contemporary consumer advertising. Journal of Marketing Practice: Applied Marketing Science 4(8): 231-248. doi: 10.1108/EUM0000000004544.
  • Che, J. Cheung, C. & Thadani, D. (2017). Consumer purchase decision in Instagram stores: the role of consumer trust. Proceedings of the 50th Hawaii International Conference on System Sciences, Hawaii, USA, pp 24-33.
  • Cılızoğlu, G.Y. & Çetinkaya, A. (2019). Selfie’den reklama: Instagram’da e-kaynakların paylaşımları üzerine bir inceleme. Arel İletişim Çalışmaları Dergisi, 12: 71-106. Çabuk, S., Südaş, H. D., & Zeren, D. (2015). Sahip olmak yerine paylaşmak: tüketicilerin paylaşma davranışlarının unsurlarını belirlemeye yönelik bir çalışma. Çankırı Karatekin Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 6(1), 151-168.
  • De Veirmann, M., Cauberghe, V. & Hudders, L. (2017). Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude. International Journal of Advertising 36 (5): 798-828.
  • Diaconu, M., Oancea, O. & Brinzea, M. (2016). Integrated marketing communication, instrument of modern organizations development in terms of sustainability, 5(2), 270-277.
  • Dovleac, L. (2015). the Role of new communication technologies in companies’ sustainability, Bulletin of the Transilvania University of Braşov Series V: Economic Sciences, 8 (57), 33-40.
  • Etter, M. (2014). Broadcasting, reacting, engaging: three strategies for csr communication in Twitter. Journal of Communication Management, 18 (4), 322-342. https://doi.org/10.1108/JCOM-01-2013-0007
  • Frommer, D. (2010). Here’s how to use Instagram. Business Insider. https://www.businessinsider.com/Instagram-2010-11?op=1.
  • Gong, X, (2014). Strategic customer engagement on Instagram. Master thesis, KTH Royal Institute of Technology, Stockholm, Sweden.
  • Goor, M. (2012). Instagram: a content analysis into marketing on Instagram. Master thesis, University of Amsterdam, Amsterdam, Netherlands.
  • Hassan, A. (2014). Do brands targeting woman use instamarketing differently: a content analysis. In: Marketing Management Association Annual Conference Proceedings Spring 2014, Chicago, IL, pp 62-65
  • Holt, D. B. (2012). Constructing sustainable consumption: From ethical values to the cultural transformation of unsustainable markets. The ANNALS of the American Academy of Political and Social Science, 644(1), 236-255.
  • Hu, Y., Manikonda, L., & Kambhampati, S. (2014). What we Instagram: A first analysis of Instagram photo content and user types. In Eighth International AAAI conference on weblogs and social media.
  • Jaakonmäki, R., Oliver, M. & Jan, B. (2017). The impact of content, context, and creator on user engagement in social media marketing. Proceedings of the 50th Hawaii International Conference on System Sciences, http://hdl.handle.net/10125/41289.
  • Kaplan, A. M. & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68.
  • Kassarjian, H.H. (1977). Content analysis in consumer research. Journal of Consumer Research 4(1): 8-18 doi: 10.1086/208674.
  • Kayikçi, P., Armağan, K. & Dal, N. E. (2019). Sürdürülebilir pazarlama: kavramsal bir çalışma. Bucak İşletme Fakültesi Dergisi, 2 (1), 77-93.
  • Kolbe, R.H., Burnett, M.S. (1991). Content-analysis research: an examination of applications with directives for improving research reliability and objectivity. Journal of Consumer Research 18(2): 243-250.
  • Krippendorff, K. (1980). Validity in content analysis. In E. Mochmann (Eds), Computerstrategien für die kommunikationsanalyse, pp.69-112, Campus, Frankfurt, Germany.
  • Lee, J. & Hong, I.B. (2016). Predicting positive user responses to social media advertising: the roles of emotional appeal, informativeness and creativity. International Journal of Information Management 36(3):360-373. doi: 10.1016/j.ijinfomgt.2016.01.001.
  • Lyon, T.P. & Montgomery, A.W.J. (2013) Bus Ethics 118:747. https://doi.org/10.1007/s10551-013-1958-x
  • Nandagiri, V. & Philip, L. (2018). Impact of influencers from Instagram and youtube on their followers. International Journal of Multidisciplinary Research and Modern Education 4(1): 61-65.
  • Nwagbara, U. & Reid, P. (2013). Corporate social responsibility communication in the age of new media: towards the logic of sustainability communication, Review of International Comparative Management, 14 (3), 400-414.
  • Önce, A. G. & Marangoz, M. (2012). Pazarlamanın sürdürülebilir gelişmedeki rolü. In International Conference on Eurasian Economies, 389-397. Petkoski, D. & Twose, N. (2003), (Eds.) Public Policy for corporate social responsibility. http://info.worldbank.org/etools/docs/library/57434/publicpolicy_econference.pdf
  • Reilly, A. H. & Hynan, K.A. (2014), Corporate communication, sustainability, and social media: I’s not easy (really) being green, Business Horizons, 57, 747-758.
  • Reilly, A. H. & Larya, N. (2018), External communication about sustainability: corporate social responsibility reports and social media activity, Environmental Communication, 12 (5), 621-637.
  • Reilly, A. H. & Weirup, A. R. (2010). Sustainability initiatives, social media activity, and organizational culture: An exploratory study. Journal of sustainability and Green Business, November 28, 2012, http://www.Aabri.com/manuscripts/10621.pdf
  • Sabuncuoğlu İnanç, A. & Yağlıcı, M. (2018). Mahrem mekanlarını reklam alanına dönüştüren kadınlar: Instagram’ın yemek fenomenleri üzerine bir araştırma. Uluslararası Sosyal Bilimler Dergisi 1(2): 166-180.
  • Sheldon, P. & Bryant, K. (2016). Instagram: Motives for its use and relationship to narcissism and contextual age, Computers in Human Behavior, 58, 89-97.
  • Siano, A., Piciocchi, P., Vollero, A., Della Volpe, M., Palazzo, M., Conte, F., ... & Amabile, S. (2015). Developing a framework for measuring effectiveness of sustainability communications through corporate websites. Procedia Manufacturing, 3, 3615-3620.
  • Stevens, T. M., Aarts, N., Termeer, C. J. A. M., & Dewulf, A. (2016). Social media as a new playing field for the governance of agro-food sustainability. Current Opinion in Environmental Sustainability, 18, 99-106.
  • Taneja, S., & Toombs, L. (2014). Putting a face on small businesses: Visibility, viability, and sustainability the impact of social media on small business marketing. Academy of marketing studies journal, 18(1), 249.
  • Tench, R. & Jones, B. (2015). Social media: the Wild West of CSR communications. Social Responsibility Journal, 11 (2), 290-305.
  • Wallsbeck, F.E. & Johansson, U. (2014) Instagram marketing: when brands want to reach Generation Y with their communication. Bachelor thesis, Halmstad University, Sweden
  • Whitelock, J. & Rey, J. (1989). Cross-cultural advertising in Europe. International Marketing Review 15: 257-76. doi: 10.1080/02650487.1989.11107112.
  • Yeniçikti, N. T. (2016). Halkla ilişkiler araci olarak Instagram: sosyal medya kullanan 50 şirket üzerine bir araştirma. Selçuk Üniversitesi İletişim Fakültesi Akademik Dergisi, 9 (2), 92-115.
  • Zeren, D. & Nakıboğlu, G. (2009). Sürdürülebilir ürün tasarımında tanım ve yöntemler. Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 18 (2), 458-480.
  • Zeren, D. & Gökdağlı, N. (2019). Influencer vs Celebrity Endorser Performance on In-stagram: A Content Analysis. International Conference on Strategic Innovation Marketing and Tourism (ICSIMAT), 17-21 Temmuz 2019, Sakız Adası, Yunanistan.
  • Zeren, D. & Keşlikli, İ. (2019). Programatik reklamcılık: kavram, işleyiş ve potansiyeli açısından değerlendirmesi. Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 28 (2) , 312-326 Doi: 10.35379/cusosbil.628647
  • Bayrak, H. (2019), Türkiye’nin Dijital Haritası (2019) http://www.blogteb.com/turkiyenin-dijital-haritasi-2019/, Erişim Tarihi: 20 February 2019.
  • Borsa İstanbul, Şirketler için sürdürülebilirlik rehberi, Ekim 2014, https://www.borsaistanbul.com/data/kilavuzlar/surdurulebilirlik-rehberi.pdf, Erişim Tarihi: 01.11.2019. https://www.smallbizgenius.net/by-the-numbers/social-media-marketing-statistics/, Erişim Tarihi: 25.10.2019
  • Kamara, M., Coff, C. & Wynne, B. (2006). “GMO‟s and Sustainability”, http://itsma.blogs.com/verge/corporate_responsibility/index.html Statista (2019), statista.com/statistics/270735/most-valuable-turkish-brands/, Erişim Tarihi: 22.10.2019.
  • Teb (2019), Türkiye’nin Dijital Haritası (2019) http://www.blogteb.com/turkiyenin-dijital-haritasi-2019/, Erişim Tarihi: 20 February 2019.
  • WCED, United Nations. (1987). Report of the World Commission on Environment and Development: Our common future. http://www.un-documents.net/our-common-future.pdf
There are 53 citations in total.

Details

Primary Language Turkish
Journal Section Articles
Authors

Deniz Zeren 0000-0003-1197-5375

Nilufer Gökdagli This is me 0000-0003-1229-3456

Publication Date December 15, 2019
Submission Date November 29, 2019
Published in Issue Year 2019 Volume: 28 Issue: 3

Cite

APA Zeren, D., & Gökdagli, N. (2019). SÜRDÜRÜLEBİLİRLİKLE İLGİLİ BİR PAZARLAMA İLETİŞİMİ ARACI OLARAK INSTAGRAM: EN DEĞERLİ 25 MARKA ÜZERİNE BİR ARAŞTIRMA. Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 28(3), 91-108. https://doi.org/10.35379/cusosbil.652833