THE MEDIATING ROLE OF SOCIAL SUPPORT IN THE RELATIONSHIP BETWEEN COMPARISON ORIENTATION AND SATISFACTION WITH PARENTING IN MOTHERS WHO FOLLOW INSTAMOMS

Year 2026, Volume: 28 Issue: 1, 146 - 170, 15.03.2026

Gizem Sarısoy Aksüt

https://doi.org/10.16953/deusosbil.1528490

https://izlik.org/JA38LB75AE

Abstract

Social media platforms are widely used for information seeking, socialization, and advertising. Some of the prominent accounts on these platforms are those that focus on motherhood. Mothers known as “Instamoms,” who have a large number of followers on Instagram, are frequently followed by women who are either expecting a child or are already mothers. This study examined the mediating role of perceived social support in the relationship between social comparison orientation and parental satisfaction among mothers who follow Instamoms. The sample consisted of 107 mothers with at least one child aged 0–6 who actively followed Instamom accounts on Instagram. Participants completed a demographic information form, the Iowa–Netherlands Comparison Orientation Measure, the Multidimensional Scale of Perceived Social Support, and the Parenting Attitude Scale – Mother Form. Correlation analyses revealed that social comparison orientation was negatively and significantly associated with both parental satisfaction and perceived social support, whereas perceived social support was positively and significantly related to parental satisfaction. Furthermore, the indirect effect of social comparison orientation on parental satisfaction through perceived social support was found to be significant. These findings indicate a mediating role of perceived social support in this relationship. Overall, the results suggest that mothers with higher levels of social comparison orientation tend to perceive lower levels of social support, and this decrease in perceived social support is associated with lower parental satisfaction. The findings are discussed in light of the existing literature.

Keywords

Parenting Attitudes , Social Media , Comparison Orientation , Social Support , Instagram

INSTAGRAM ANNELERİNİ TAKİP EDEN ANNELERDE KARŞILAŞTIRMA YÖNELİMİ VE EBEVEYNLİKTEN ALINAN DOYUM DÜZEYİ ARASINDAKİ İLİŞKİDE SOSYAL DESTEĞİN ARACI ROLÜ

https://izlik.org/JA38LB75AE

Abstract

Sosyal medya platformları farklı alanlarda bilgi almak, sosyalleşmek, reklam yapmak gibi amaçlarla kullanılmaktadır. Bu platformlarda öne çıkan hesaplardan bazıları annelik üzerine yoğunlaşan hesaplardır. Instagram anneleri (Instamom) adı verilen ve Instagramda çok sayıda takipçiye sahip anneler yeni anne olacak veya hâlihazırda anne olmuş kadınlar tarafından sıklıkla takip edilmektedir. Bu çalışmada Instamomları takip eden annelerin karşılaştırma yönelim düzeyleri ve ebeveynlikten aldıkları doyum arasındaki ilişkide algılanan sosyal desteğin aracı rolü araştırılmıştır. Çalışmaya 0-6 yaş arasında çocuğu olan ve Instagram üzerinden aktif olarak Instamomları takip eden 107 anne katılım sağlamıştır. Katılımcılardan demografik bilgi formu, Iowa-Hollanda Karşılaştırma Yönelimi Ölçeği, Algılanan Sosyal Destek Ölçeği ve Ebeveynliğe Yönelik Tutum Ölçeği- Anne Formunu doldurmaları istenmiştir. Korelasyon analizlerine göre karşılaştırma yöneliminin ebeveynlikten alınan doyum ve algılanan sosyal destek düzeyi ile arasında negatif yönde anlamlı ilişki bulunmuşken, algılanan sosyal destek düzeyi annelikten alınan doyum ile pozitif yönde anlamlı bir ilişki göstermiştir. Bununla birlikte karşılaştırma yöneliminin algılanan sosyal destek aracılığıyla ebeveynlikten alınan doyum düzeyine dolaylı etkisi anlamlı bulunmuştur. Bulgular algılanan sosyal desteğin bu ilişkideki aracılık etkisine işaret etmektedir. Çalışma karşılaştırma yönelimi yüksek olan annelerin algıladıkları sosyal destek düzeyinin düştüğünü algılanan sosyal destek düzeyindeki düşüşün ise ebeveynlikten alınan doyum ile ilişkili olduğu sonucuna varmıştır. Çalışmanın bulguları alan yazındaki mevcut çalışmalar göz önünde bulundurularak tartışılmıştır.

Keywords

Ebeveynliğe Yönelik Tutumlar , Sosyal Medya , Karşılaştırma Yönelimi , Sosyal Destek , Instagram

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