Spor Hizmeti Sunan Kurumlarda Algılanan Hizmet Kalitesinin Sportif Değişkenlere Göre İncelenmesi

Abstract

Bu araştırmanın amacı, spor hizmeti sunan kurumlarda algılanan hizmet kalitesinin bazı sportif değişkenlere göre farklılaşıp farklılaşmadığını incelemektir. Araştırma, nicel araştırma yöntemlerinden betimsel tarama modeliyle yürütülmüştür. Çalışma grubunu spor hizmeti sunan kurumlarda aktif olarak spor yapan 916 birey oluşturmaktadır. Verilerin toplanmasında demografik ve sportif özellikleri belirlemeye yönelik sorular ile Algılanan Hizmet Kalitesi Ölçeği kullanılmıştır. Elde edilen veriler istatistiksel paket programı aracılığıyla analiz edilmiş; spor yapma sıklığı değişkenine göre karşılaştırmalarda tek yönlü varyans analizi (ANOVA), sporcu lisansına sahip olma durumu ve birden fazla spor branşıyla ilgilenme durumuna göre karşılaştırmalarda bağımsız örneklemler için t-testi uygulanmıştır. İstatistiksel anlamlılık düzeyi p<0,05 olarak kabul edilmiştir. Araştırma bulguları, spor yapma sıklığına göre algılanan hizmet kalitesinin bazı alt boyutlarında anlamlı farklılıklar olduğunu göstermektedir. Sporcu lisansına sahip bireylerin, program kalitesi, etkileşim kalitesi ve çıktı kalitesi boyutlarında daha yüksek algı düzeylerine sahip oldukları belirlenmiştir. Buna karşılık, birden fazla spor branşıyla ilgilenme durumuna göre algılanan hizmet kalitesi alt boyutlarında anlamlı bir farklılık saptanmamıştır. Elde edilen sonuçlar, spor hizmeti sunan kurumlarda hizmet kalitesi algısının bireylerin sportif deneyim ve katılım düzeyleriyle ilişkili olduğunu ortaya koymaktadır.

Keywords

• Spor hizmetleri
• algılanan hizmet kalitesi
• sportif değişkenler

Supporting Institution

Çukurova Üniversitesi Bilimsel Araştırma Projeleri Koordinasyon Birimi (BAP) – Proje No: TDK-2023-15750

Project Number

TDK-2023-15750

Ethical Statement

Bu çalışma, Çukurova Üniversitesi Sosyal Bilimler Enstitüsü bünyesinde yürütülen doktora tezinden üretilmiştir. Araştırma sürecinde gönüllülük esasına uyulmuş, katılımcılar bilgilendirilmiş ve bilimsel araştırma ve yayın etiği ilkelerine uygun hareket edilmiştir.

Thanks

Bu çalışmanın yürütülmesi sürecinde desteklerinden dolayı Çukurova Üniversitesi Bilimsel Araştırma Projeleri Koordinasyon Birimi’ne teşekkür ederiz.

Examining Perceived Service Quality in Sports Service Institutions in Terms of Sportive Variables

Abstract

The purpose of this study was to examine whether perceived service quality in institutions providing sports services differs according to certain sportive variables, particularly frequency of participation in sports, sports license status, and engagement in multiple sports branches. The research was conducted using a quantitative approach based on the descriptive survey model. The study group consisted of 916 individuals who actively participate in sports activities in sports service institutions. Data were collected through questions addressing demographic and sportive characteristics, along with the Perceived Service Quality Scale. The data were analyzed using a statistical software package; one-way analysis of variance (ANOVA) was employed to examine differences based on frequency of participation in sports, while independent samples t-tests were used for comparisons according to sports license status and engagement in more than one sports branch. The level of statistical significance was set at p<0.05. The findings indicated that perceived service quality differed significantly across several sub-dimensions depending on frequency of participation in sports. In addition, participants holding a sports license reported higher perception levels particularly in program quality, interaction quality, and outcome quality dimensions. In contrast, no significant differences were observed in perceived service quality sub-dimensions based on engagement in multiple sports branches. Overall, the results suggest that perceptions of service quality in sports service institutions are closely associated with individuals’ levels of sportive experience and patterns of participation.

Keywords

• Sports Service
• Perceived Service Quality
• Sportive Variables

Supporting Institution

This study was supported by the Scientific Research Projects Coordination Unit of Çukurova University (BAP), Project No: TDK-2023-15750.

Project Number

TDK-2023-15750

Ethical Statement

This study was derived from a doctoral dissertation conducted at the Institute of Social Sciences, Çukurova University. The research was carried out in accordance with the principles of research and publication ethics, and participation was based on voluntary informed consent.

Thanks

The authors would like to thank the Scientific Research Projects Coordination Unit of Çukurova University for their support.

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