“Sinemalara On Yıllardır Uygulanan Yasaklardan Sonra” Suudi Halkının Sinema Salonlarında İzlemek İçin Seçtiği Filmleri Etkileyen Faktörleri Araştırmak

Year 2025, Issue: 27, 60 - 72, 14.11.2025

Mustafa Yousry

https://doi.org/10.26650/4boyut.2025.1787026

Abstract

Bu çalışmanın amacı, Suudi izleyicilerin sinema salonlarında izlemek üzere belirli filmleri seçerken sıklıkla hangi faktörlere güvendiklerini belirlemekti. Bu araştırma konusunu ele almak için şu yedi faktör incelendi: Film yıldızları, yönetmenler, fragmanlar, genel reklamlar, kulaktan kulağa pazarlama, film türü ve film eleştirileri. Gerekli verileri toplamak için basit ama etkili bir araştırma aracı, yani bir anket oluşturuldu ve kullanıldı. Bu anket, Suudi izleyicilere ulaşmayı ve sinema salonlarında bulunan çok sayıda film arasından belirli filmleri izleme kararlarının arkasındaki nedenleri araştırmayı başardı. Ankete 87 Suudi katılımcıdan oluşan bir örneklem katıldı. Veri analizine göre, bir dizi faktör, Suudi izleyicilerin belirli bir filmi izleme kararlarını diğer faktörlerden daha fazla etkileyebilir. Suudi izleyicilerin kararlarını etkilediği tespit edilen iki ana faktör, filmin türü ve filmde rol alan oyunculardı. Ancak, daha geniş örneklemlerle ek araştırmalar yapılması ve Suudi izleyicilerin sinema salonlarına giderken film tercihlerini etkileyen daha fazla faktörün incelenmesi gerektiği anlaşılıyor.

Keywords

Sinema Filmleri , Sinema Salonları , Film Türleri , Suudi Arabistan , Suudi İzleyicileri

’After Decades of Ban on Cinemas’ Investigating the Factors Influencing Saudi People’s Choices of Films to Watch at Movie Theaters

Abstract

The goal of this study was to identify the factors that Saudi audiences often depend on when selecting particular f ilms to watch at movie theatres. To address this research topic, the following seven factors were investigated: movie stars, directors, trailers, general advertising, word-of-mouth, film genre, and film reviews. A straightforward yet effective research tool, i.e., a questionnaire survey, was created and used to gather the required data. That survey could reach Saudi audiences and investigate the reasons behind their decisions to watch certain films out of the numerous available at movie theatres. A sample of 87 Saudi respondents participated in the survey. According to the data analysis, several factors could influence Saudi audiences’ decisions to watch a certain film more than other factors. The two main factors found to influence Saudi audiences’ decisions were the film genre and the actors starring in it. However, there is a need to conduct additional research with larger samples and look at more factors that are luckily to affect Saudi audiences’ film choices when going to movie theatres.

Keywords

Motion Pictures , Movie theatres , Film genre , KSA , Saudi Audiences

References

• Albert, S. (1998). "Movie Stars and the Distribution of Financially Successful Films in the Motion Picture Industry." Journal of Cultural Economics, 22, 249-270. DOI: [https://doi.org/10.1023/A:1007584017128] google scholar
• Austin, B. (1995). The Film Audience: An International Bibliography of Research. The Scarecrow Press, Inc. google scholar
• Austin, B. (1989). Immediate Seating: A Look at Movie Audiences. Wadsworth, Inc. google scholar
• Basurov, S., Chatterjee, S., & Ravid, S. (2003). "How Critical Are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets." Journal of Marketing, 67(4), 103-117. DOI: [https://doi.org/10.1509/jmkg.67.4.103.18692] google scholar
• Blandford, S., Barry, K., & Jim, H. (2001). The Film Studies Dictionary. Oxford University Press, Inc. google scholar
• Brooker, W. & Deborah, J. (2002). The Audience Studies Reader. London: Routledge. google scholar
• Burnett, R. (1991). Explorations in Film Theory: Selected Essays from Cine-Tracts. Indiana University Press. google scholar
• Carroll, N. (2003). The Philosophy of Horror or Paradoxes of the Heart. Routledge, Chapman and Hall, Inc. google scholar
• Datareportal (2025). Digital 2024 – Saudi Arabia. URL: [https://datareportal.com/reports/digital-2024-saudi-arabia] google scholar
• Elberse, A. (2007). "The Power of Stars: Do Star Actors Drive the Success of Movies?" Journal of Marketing, 71(4), 102-120. DOI: [https:// doi.org/10.1509/jmkg.71.4.102] google scholar
• Eliashberg, J. & Shugan, S. (1997). "Film Critics: Influencers or Predictors?" Journal of Marketing, 61(2), 68-78. DOI: [https://doi.org/10. 2307/1251831] google scholar
• Finsterwalder, J., Kuppelwieser, V., & De Villers, M. (2012). "The Effects of Film Trailers on Shaping Consumer Expectations in the Entertainment Industry – A Qualitative Analysis." Journal of Retailing and Consumer Services, 19(6), 589-595. DOI: [https://doi. org/10.1016/j.jretconser.2012.07.004] google scholar
• Fischoff, S. (1998). "Favourite Film Choices: Influences of the Beholder and the Beheld." Journal of Media Psychology, 3(4), 1-19. google scholar
• Fischoff, S., Antonio, J., & Lewis, D. (1998). "Favourite Films and Film Genres as a Function of Race, Age, and Gender." Journal of Media Psychology, 3(1), 1-9. google scholar
• Fischoff, S., Dimopoulos, A., & Nguyen, F. (2003). "Favourite Movie Monsters and Their Psychological Appeal." Imagination, Cognition and Personality, 22(4), 401-426. DOI: [https://doi.org/10.2190/CJ94-83FR-7HQW-2JK4] google scholar
• Fuller, K. (2001). At the Picture Show: Small-Town Audiences and the Creation of Movie Fan Culture. Virginia: University of Virginia Press. google scholar
• Gavilan, D., Fernandez-Lores, S., & Martinez Navarro, G. (2019). "The Influence of Online Ratings on Film Choice: Decision Making and Perceived Risk." Comunicacion y Sociedad, 32, 45-57. DOI: [https://doi.org/10.15581/003.32.37847] google scholar
• Holbrook, M. (1999). "Popular Appeal Versus Expert Judgments of Motion Pictures." Journal of Consumer Research, 26(2), 144-155. DOI: [https://doi.org/10.1086/209556] google scholar
• Litman, B. (1983). "Predicting the Success of Theatrical Movies: An Empirical Study." Journal of Popular Culture, Spring 1983, 159-171. google scholar
• Liu, Y. (2006). "Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue." Journal of Marketing, 70(3), 74-89. DOI: [https://www.doi.org/10.1509/jmkg.70.3.74] google scholar
• Newspaper Advertising Bureau (1986). "Movie Going in the United States." Newspaper Advertising Bureau, Inc. google scholar
• Ocak, A. (2023). "The Science of Film Selection: Exploring Factors Behind Movie Preferences." In H. Fettahlıoğlu & F. Bilginer Ozsaatcı (Eds.), Featured Topics in Digital Marketing and Applied Studies. Turkey: Ozgur Publishing and Distribution. DOI: [https://doi.org/ 10.58830/ozgur.pub311] google scholar
• Pascual, A. (2021, June 1). "Is Word of Mouth the Best Marketing for a Film?" URL: [https://beverlyboy.com/filmmaking/is-word-of-mouth-the-best-marketing-for-a-film/] google scholar
• Phillips, W. (1985). Analysing Films: A Practical Guide. New York: Holt, Rinehart & Winston. google scholar
• Plantinga, C. & Smith, M. (1999). Passionate Views: Film, Cognition, and Emotion. Baltimore, Maryland: Johns Hopkins University Press. google scholar
• Rosengren, E., Lawrence, W., & Philip, P. (1985). Media Gratifications Research. Sage Publications. google scholar
• Salwen, M. & Stacks, W. (2019). An Integrated Approach to Communication Theory and Research (3rd ed.). New York: Routledge. google scholar
• Vale, E. (2013). Vale's Technique of Screen and Television Writing. New York: Routledge. google scholar
• Wallace, W., Seigerman, A., & Holbrook, M. (1993). "The Role of Actors and Actresses in the Success of Films: How Much Is a Movie Star Worth?" Journal of Cultural Economics, 17(1), 1-27. DOI: [https://doi.org/10.1007/BF00820765] google scholar
• Wimmer, R. (2015). Mass Media Research: An Introduction (10th ed.). India: Cengage Group. google scholar
• Yu, K., Lu, H., Chin, C., & Jhou, Y. (2019). "Box Office Performance: Influence of Online Word-of-Mouth on Consumers' Motivations to Watch Movies." Social Behavior and Personality, 47(10), 1-17. DOI: [https://doi.org/10.2224/sbp.8162] google scholar