“Sinemalara On Yıllardır Uygulanan Yasaklardan Sonra” Suudi Halkının Sinema Salonlarında İzlemek İçin Seçtiği Filmleri Etkileyen Faktörleri Araştırmak

Öz

Bu çalışmanın amacı, Suudi izleyicilerin sinema salonlarında izlemek üzere belirli filmleri seçerken sıklıkla hangi faktörlere güvendiklerini belirlemekti. Bu araştırma konusunu ele almak için şu yedi faktör incelendi: Film yıldızları, yönetmenler, fragmanlar, genel reklamlar, kulaktan kulağa pazarlama, film türü ve film eleştirileri. Gerekli verileri toplamak için basit ama etkili bir araştırma aracı, yani bir anket oluşturuldu ve kullanıldı. Bu anket, Suudi izleyicilere ulaşmayı ve sinema salonlarında bulunan çok sayıda film arasından belirli filmleri izleme kararlarının arkasındaki nedenleri araştırmayı başardı. Ankete 87 Suudi katılımcıdan oluşan bir örneklem katıldı. Veri analizine göre, bir dizi faktör, Suudi izleyicilerin belirli bir filmi izleme kararlarını diğer faktörlerden daha fazla etkileyebilir. Suudi izleyicilerin kararlarını etkilediği tespit edilen iki ana faktör, filmin türü ve filmde rol alan oyunculardı. Ancak, daha geniş örneklemlerle ek araştırmalar yapılması ve Suudi izleyicilerin sinema salonlarına giderken film tercihlerini etkileyen daha fazla faktörün incelenmesi gerektiği anlaşılıyor.

Anahtar Kelimeler

• Sinema Filmleri
• Sinema Salonları
• Film Türleri
• Suudi Arabistan
• Suudi İzleyicileri

’After Decades of Ban on Cinemas’ Investigating the Factors Influencing Saudi People’s Choices of Films to Watch at Movie Theaters

Öz

The goal of this study was to identify the factors that Saudi audiences often depend on when selecting particular f ilms to watch at movie theatres. To address this research topic, the following seven factors were investigated: movie stars, directors, trailers, general advertising, word-of-mouth, film genre, and film reviews. A straightforward yet effective research tool, i.e., a questionnaire survey, was created and used to gather the required data. That survey could reach Saudi audiences and investigate the reasons behind their decisions to watch certain films out of the numerous available at movie theatres. A sample of 87 Saudi respondents participated in the survey. According to the data analysis, several factors could influence Saudi audiences’ decisions to watch a certain film more than other factors. The two main factors found to influence Saudi audiences’ decisions were the film genre and the actors starring in it. However, there is a need to conduct additional research with larger samples and look at more factors that are luckily to affect Saudi audiences’ film choices when going to movie theatres.

Anahtar Kelimeler

• Motion Pictures
• Movie theatres
• Film genre
• KSA
• Saudi Audiences

Kaynakça

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