İhracat Yetenekleri ve Rekabet Avantajı İlişkisi: Türk İhracatçı Firmaları Üzerine Uygulamalı Bir Araştırma

Abstract

İhracat literatürde firmaların uluslararası pazarlara girmelerini sağlayan en basit stratejik seçenek olarak değerlendirilmiştir. Yabancı pazarların firmalar için taşıdığı en büyük risk ise belirsizliktir. İhracatçı firmalar, bu belirsizliği azaltmak ve yabancı pazarlarda rakipleri karşısında avantaj elde etmek için klâsik pazarlama yeteneklerine ilave farklı bir takım yeteneklere daha ihtiyaç duyarlar. Bu çerçevede, bu çalışmada ihracatçı firmalara yabancı pazarlarda rakipleri karşısında avantaj sağlayan yeteneklerin belirlenmesi amaçlanmıştır. Bu amaçla, Türkiye’de yerleşik 281 imalâtçı-ihracatçı firmanın 300 ihracat girişimi üzerinde gerçekleştirilen araştırma neticesinde, enformasyonel yeteneklerin maliyet ve ürün avantajıyla, ilişki kurma ve pazarlama yeteneklerinin ise maliyet, ürün ve hizmet avantajıylapozitif yönde ilişkili olduğu tespit edilmiştir.

Keywords

• Kaynak Tabanlı Görüş, İhracat Yetenekleri, Rekabet Avantajı

Relationship between Export Capabilities and Competitive Advantage: An Empirical Investigation on Turkish Exporters

Abstract

Within the literature, exporting is considered as the simplest strategic option which enables firms to access foreign markets. The greatest risk of foreign markets for firms is uncertainty. In order to decrease this uncertainty and gain advantage against competitors, exporter firms need some additional capabilities which are different from classical marketing capabilities. Within this context, this study aims to define the capabilities which enable exporter firms to gain advantage against competitors in foreign markets. For this aim, an empirical research is conducted with the 300 export venture of 281 Turkish manufacturer-exporters. The results showed that informational capabilities are positively related with cost and product while relationship and marketing capabilities positively related with cost, product and services

Keywords

• Resource Based View, Export Capabilities, Competitive Advantage

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