ANALYSIS OF HEPSİBURADA AND TRENDYOL'S REPORTS IN THE CONTEXT OF SUSTAINABILITY

Yıl 2025, Cilt: 3 Sayı: 1, 26 - 41, 16.07.2025

Tuğba Öztürk Demir , Habibe Yelda Şener , Ercan Taşkın

Öz

E-commerce, which started in the 1970s, has become a significant economic player today and holds great importance in terms of sustainability. The relationship between e-commerce and sustainability has become evident in recent studies. Sustainable development is a process aimed at leaving a livable world for future generations. Especially with the leadership of the European Union countries, sustainability criteria require businesses to share their environmental, economic, and social impacts with the public. This paper examines the contributions of Turkey's leading online platforms, Hepsiburada and Trendyol, to the United Nations Sustainable Development Goals. The research analyzes the 2023 corporate sustainability reports in terms of their alignment with GRI Standards and their contributions to the UN's goals. The results show that the reports of both companies are in line with GRI Standards and contribute to certain sustainability goals.

Anahtar Kelimeler

E-commerce , Sustainability , Sustainable development , Environmental sustainability , Economic sustainability , Social sustainability

Sürdürülebilirlik Kapsamında Hepsiburada ve Trendyol’un Raporlarının İncelenmesi

Öz

E-ticaret, 1970'lerden başlayarak günümüzde önemli bir ekonomik oyuncu haline gelmiş ve sürdürülebilirlik açısından da büyük bir öneme sahip olmuştur. E-ticaret ve sürdürülebilirlik arasındaki ilişki, yapılan araştırmalarda belirginleşmiştir. Sürdürülebilir kalkınma, gelecek nesillere yaşanabilir bir dünya bırakmayı amaçlayan bir süreçtir. Özellikle Avrupa Birliği ülkelerinin öncülüğünde sürdürülebilirlik kriterleri, işletmelerin çevresel, ekonomik ve sosyal etkilerini kamuoyuyla paylaşmalarını beklemektedir. Bu makale, Türkiye'nin önde gelen iki online satış platformu Hepsiburada ve Trendyol'un, Birleşmiş Milletler Sürdürülebilir Kalkınma Amaçları'na katkılarını incelemektedir. Araştırma, 2023'teki kurumsal sürdürülebilirlik raporlarını, GRI Standartları'na uygunluk ve Birleşmiş Milletler hedeflerine katkı açısından analiz etmektedir. Sonuçlar, her iki şirketin raporlarının GRI Standartları ile uyumlu olduğunu ve belirli sürdürülebilirlik amaçlarına katkı sağladığını göstermektedir.

Anahtar Kelimeler

E-ticaret , Sürdürülebilirlik , Sürdürülebilir kalkınma , Çevresel sürdürülebilirlik , Ekonomik sürdürülebilirlik , Sosyal sürdürülebilirlik.

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