FİNANS SEKTÖRÜNDE KARİYER PLANINDA SOSYAL MEDYANIN ROLÜ: ÜNİVERSİTE ÖĞRENCİLERİ ÜZERİNDE AMPİRİK BİR ÇALIŞMA

Öz

Bu çalışma, finans sektöründe kariyer planlaması açısından sosyal medyanın rolünü incelemek amacıyla yürütülmüştür. Çalışma, planlı davranış teorisi ve teknoloji kabul modeli bakış açısıyla ele alınmış ilişkisel bir yapı test etmektedir. Bireylerin sosyal medyaya yönelik, kullanım kolaylığı algısı algılanan yararı etkilemektedir. Sosyal medya yoluyla bireylerin iş arama tutumu algılanan yarar ve algılanan kullanım kolaylığından etkilenmektedir. Ayrıca bireylerin tutumu ve davranışsal kontrol algıları iş arama niyetleri üzerinde etkilidir. Çalışmanın sosyal medya kanallarının kariyer planlaması üzerindeki etkisini ele alması literatüre katkı olarak değerlendirilebilmektedir.

Anahtar Kelimeler

• Kariyer Planlaması
• Sosyal Medya
• Planlı Davranış Teorisi
• Teknoloji Kabul Modeli

THE ROLE OF SOCIAL MEDIA IN CAREER PLANNING IN THE FINANCE SECTOR: AN EMPIRICAL STUDY ON UNIVERSITY STUDENTS

Öz

This study was conducted to examine the role of social media in terms of career planning in the finance sector. The study is tested with a relational structure that is addressed from the perspective of the theory of planned behavior and the technology acceptance model. Individuals' perception of ease of use towards social media affects perceived benefit. Individuals' job pursuit attitude through social media is affected by perceived usefulness and perceived ease of use. In addition, individuals' attitudes and behavioral control perceptions affect job pursuit intentions. The study's consideration of the impact of social media channels on career planning can be evaluated as a contribution to the literature.

Anahtar Kelimeler

• Career Planning
• Social Media
• Theory of Planned Behavior
• Technology Acceptance Model

Kaynakça

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