BELİRSİZLİK ORTAMINDA YENİ ÜRÜN GELİŞTİRMEYE İLİŞKİN PORTFÖY OLUŞTURULMASI

Abstract

Firms as the foundations of the economic life should introduce new products to survive in the competition. The new product innovation is necessary. On the other hand, some uncertanities affecting the innovation process cause risks for the firms. Thus, the firms can create a portfolio including multi-new product to decrease the effects of these possible risks

Keywords

• Uncertainty, New Product, New Product Development

BELİRSİZLİK ORTAMINDA YENİ ÜRÜN GELİŞTİRMEYE İLİŞKİN PORTFÖY OLUŞTURULMASI

Abstract

Ekonomik hayatın temel unsurlarından olan firmaların, yaşamlarını sürdürebilmeleri için rekabet edebilecekleri yeni ürünleri pazara sunmaları gerekmektedir. Ancak bu faaliyeti etkileyen bazı belirsizlikler, firmalar için risklere neden olmaktadır. Bu nedenle, firmalar olası bu risklerin etkilerini dağıtmak ve azaltmak için birden fazla yeni üründen oluşan bir portföy oluşturabilirler

Keywords

• Belirsizlik, Yeni Ürün, Yeni Ürün Geliştirme, Proje

References

1. BALACHANDRA R., " Optimal Portfolio for R&D and NPD Projects", Northeastern University, Boston, MA 02115. 617.373.4755
2. BALACHANDRA R. and J.F. FRİAR, "Factors for Success in R&D Projects and New Product Innovation: A Contextual Framework", IEEE Transaction on Engineering Management, Vol; EM-44, No.3, August 1997.
3. COHEN Wesley M. and Daniel A. LEVİNTHAL, "Fortune Favors the Product Firm", Manegement Science, 40:227-251.,1994.
4. COOPER R. C., S.C. EDGETT and E.J. KLEİNSCHMİDT, "Portfolio Management for New Products", Reading MA: Addison Wesley, 1998.
5. DAVIS R.E., "The Role of Market Research in The Development of New Consumer Product", Journal of Product Innovation Management, Vol 10, 1993.
6. FRİAR J.F. and R. BALACHANDRA, "Spotting the Customer For Emerging Technologies", Research Technology Management, August 1999, Vol:42, No:4 .
7. GALBRAİTH J., "Desinging Complex Organizations", Reading MA: Addison-Wesley, 1973.
8. HAMEL Gary and C.K. PRAHALAD, "Corparete Imagination and Expeditionary Marketing", Harvard Business Review 69:81-92. 1991.

9. HİLTON Peter, "Handbook of New Product Development", Prentice -Hall Inc, 1961.
10. JOHNEF.A. and P.A. SNELSON, "Success Factors in Product Innovation : A Selective Review of Literature", Journal of Product Innovation Management, 1988, Vol:8.
11. KELLEY J.E., "Marketing Planning and Competitive Strategy", Englewood Cliffs, New Jersey, Prentice-Hall, İnc., 1972.
12. KRAUSHAR Peter M., "New Products and Diversification", London, Business Books Limited, 19 LEARNER David B., "Demain New Product Planning: A Case History", The Journal of Marketing Research Seciety, October, 1965.
13. MAİDİQUE M..A. and B.J.ZİRGER, "A Study of Success and Failure in Product Innovation: The case of The U.S. Electronic Industry", IEEE Transaction on Engineering Management, Vol; EM-31, No.4,1984
14. MULLİNS John W. and Daniel J. SUTHERLAND, "New Product Development in Rapidly Changing Markets: An Exploratory Study", Journal of Product Innovation Management, Vol 15, No 3, 1998.
15. MURPHY John H. , "New Products Need Special Management" ,Journal Of Marketing, Vol.26, No.4, October, 1962.
16. O'CONNOR P., "Implimenting a Stage-gate Process: A Muti-Company Perspective", Journal of Product Innovation Management, Vol 11, 1994.
17. ÖZER Muammer, "A Survey of New Product Evalution Models", Journal of Innovation Management, 1999, Vol: 10, No: 16.
18. SHANKLİN W.L. and J.K. RYANS, "Essentials of Marketing High Technology", Lexington, MA: Lexington Books. SHAPİRA Z., "Risk Taking: A Managerial Perspective", New York: Rus-sell, 1995.
19. SPENDER J., "Some Frontier Activities Strategy Theorzing", Journal of Management Studies , Vol 30, No 1, 1993.
20. SULTAN F., "Zenith: Marketing Research for High Definition Television(HDTV), Harvard Business School, Case 9-591-025, 1991.