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KOBİ SAHİP VE YÖNETİCİLERİNİN REKABET STRATEJİLERİNİ FARKLI PERFORMANS ÖLÇÜTLERİ AÇISINDAN DEĞERLENDİRMESİNE YÖNELİK BİR SAHA ARAŞTIRMASI

Year 2006, Issue: 15, - , 20.06.2015

Mehmet Aytekin Nihat Kaya Bülent Özkan

Abstract

Although strategies implemented by large firms have long been a primary subject in the literature and concern of practitioners, not as much studies and research have been done on the strategic dimension of Small and Medium-sized Enterprises (SMEs). Since SMEs differ from large firms in terms of their structure and approaches in many respects, strategies implemented successfully by the large firms may not become effective for the SMEs. For this reason it’s especially important to analyze SMEs in terms of strategies they follow. In this research, strategies implemented by the SMEs in metal and machine and equipment sector operating in the Marmara and Gebze region have been analyzed against a variety of performance criteria. In this study, a relationship is found between all the performance criteria considered and the following variables: the applications of programs to improve TQM, giving importance to the production of special products and services, application of comprehensive control procedures, and employing highly skilled personnel strategies

Keywords

SME competitive strategy performance quality

References

  • Audretsch D.B. Prince, Y. M. Thurik, A. R. (1999). “Do Small Firms Compete with Large Firms?”, Atlantic Economic Journal, 61 (2), 201- 209.
  • Azzone, G. and Cainarca, G. C. (1993). “The Strategic Role of Quality in Small Size Firms”, Small Business Economics, 5 (1), 63-76.
  • Brews, P. J. and Hunt, M.R. (1999). “Learning To Plan And Planning To Learn: Resolving The Planning School / Learning Scholl Debate”, Strategic Management Journal, 20, 889-913.
  • Caron H. and Harrison, J.S. (1999). “Manufacturing-based Relatedness, Synergy, and Coordination”, Strategic Management Journal, 20, 129- 145.
  • Curtis, D.A. (1983). Strategic Planning for Smaller Businesses, Newyork.
  • Dean, T.J. Brown, R.L. Bamford, C.E. (1997). “Differences in Large and Small Firm Responses to Environmental Context: Strategic Implications from a Comparative Analysis of Business Formations”, Strategic Management Journal, 19(7), 709-728.
  • Dijk, M.P.V. (1995). “Flexible specialization, The New Competition and Industrial Districts”, Small Business Economics, 7.
  • Golden, P.A. and Dollinger, M. (1993). “Cooperative Alliances and Competitive Entrepreneurship: Theory & Practice, 17 (6), 43-56. in Small Manufacturing Firms”,
  • Gomes-Casseres, B. (1997). “Alliance Strategies of Small Firms”, Small Business Economics. 9, 33-44.
  • Heunks, F. J. (1998). “Innovation, Creativity and Success”, Small Business Economics, 10 (3), 263-272.
  • Jarratt, D.G. (1998). “A Strategic Classification of Business Alliances: a Qualitative Perspective Built from A Study of Small and Medium-sized Enterprises”, Qualitative Market Research: An International Journal, 1(1), 39-49.
  • Karlsson, C. and Olsson, O. (1998). “Product Innovation in Small and Large Enterprises”, Small Business Economics, 10 (1), 31-46.
  • Kotler, P. and Armstrong, G. (1994). Principles of Marketing, Prentice Hall, London.
  • Lau, R.S.M. (1996). “Strategic Flexibility: A New Realty for World-Class Manufacturing”, S.A.M. Advanced Management Journal, Spring.
  • Levy, D.T. (1993). “Comment on Small Firms and Merger Mania”, Small Business Economics, 5 (4), 319-322.
  • Levy, M. and Powell, P. (1998). “SME fleexiblity and the Role of Information Systems”, Small Business Economics, 11, 183-196.
  • Long, C. and Vickers-Koch, M. (1995). “Using Core Capabilities to Create Competitive Advantage”, Organizational Dynamics, 24 (1), 7-22.
  • Ma, H. (2000). “Of Competitive Advantage. Kinetic and Positional”, Business Horizons, 43, 53-64.
  • Miller, C.C., Burke, L.M., Glick, W.H. (1998). “Cognitive Diversity Among Upper-Echelon Executives; Implications for Strategic Decision Processes”, Strategic Management Journal, 19 (1), 39-58.
  • Noteboom, B. (1994). “Innovation and Diffusion in Small Firms: Theory and Evidence”, Small Business Economics, 6 (5), 327-347.
  • Oster, M. S. (1994). Modern Competitive Analysis, Oxford University Press, Newyork.
  • Sackett, P.J. Maxwell, D.J. Lowenthal, P.A. (1997). “Customizing Manufacturing Strategy”, Integrated Manufactured Systems, 8/6.
  • Steinhoff, D. and Burgess, J.F. (1993). Small Business Management Fundamentals, McGraw Hill International Editions, Newyork,.
  • Sandvig, J.C. and Coakley, L. (1998). “Best Practices in Small Firm Diversification”, Business Horizons, 41 (3), 33-40.
  • Shafer, S.M. and Oswald, S.L. (1996). “Product-focused Manufacturing for Strategic Advantage”, Business Horizons, November-December. 24-29.
  • Thompson, A.A., and Strickland III, A.J. (1984). Strategic Management, McGraw-Hill.
  • Wright, P., Kroll, M., Parnell, J. (1996). Strategic Management Concepts and Cases, Englewood Cliffs, NJ: Prentice Hall.

KOBİ SAHİP VE YÖNETİCİLERİNİN REKABET STRATEJİLERİNİ FARKLI PERFORMANS ÖLÇÜTLERİ AÇISINDAN DEĞERLENDİRMESİNE YÖNELİK BİR SAHA ARAŞTIRMASI

Year 2006, Issue: 15, - , 20.06.2015

Mehmet Aytekin Nihat Kaya Bülent Özkan

Abstract

Son yıllarda büyük işletmelerce uygulanan rekabet stratejileri işletme literatüründe önemli oranda inceleme konusu olurken, Küçük ve Orta Ölçekli İşletmeler açısından bu alanda daha az araştırma yapılmıştır. Küçük ve Orta Ölçekli İşletmeler, büyük işletmelerle kıyaslandığında birçok yönden farklı yapı ve anlayışa sahiptirler. Bu farklı anlayışlara rağmen, büyük işletmelerde başarı ile uygulanan stratejilerin aynen KOBİ’lerde uygulanması olumsuz sonuçlara neden olabilir. Bu nedenle özellikle stratejik yaklaşımlar yönünden KOBİ’lerin daha detaylı incelenmesinde yarar vardır. Bu araştırmamızda makine ve ekipmanları sektörü ile metal sanayi sektöründe Gebze ve civarında faaliyet gösteren KOBİ’lerde değerlendirilmiştir. Bu değerlendirme sonucu; Toplam kaliteyi gerçekleştirmeye yönelik programları uygulama, Özel ürün yada hizmetlerin üretimine önem verme, Kapsamlı kontrol prosedürleri uygulama ve Yüksek nitelikli personel istihdam etme stratejileri ile incelenen tüm performans kriterleri arasında ilişki bulunmuştur

Keywords

KOBİ rekabet stratejisi performans kalite

References

  • Audretsch D.B. Prince, Y. M. Thurik, A. R. (1999). “Do Small Firms Compete with Large Firms?”, Atlantic Economic Journal, 61 (2), 201- 209.
  • Azzone, G. and Cainarca, G. C. (1993). “The Strategic Role of Quality in Small Size Firms”, Small Business Economics, 5 (1), 63-76.
  • Brews, P. J. and Hunt, M.R. (1999). “Learning To Plan And Planning To Learn: Resolving The Planning School / Learning Scholl Debate”, Strategic Management Journal, 20, 889-913.
  • Caron H. and Harrison, J.S. (1999). “Manufacturing-based Relatedness, Synergy, and Coordination”, Strategic Management Journal, 20, 129- 145.
  • Curtis, D.A. (1983). Strategic Planning for Smaller Businesses, Newyork.
  • Dean, T.J. Brown, R.L. Bamford, C.E. (1997). “Differences in Large and Small Firm Responses to Environmental Context: Strategic Implications from a Comparative Analysis of Business Formations”, Strategic Management Journal, 19(7), 709-728.
  • Dijk, M.P.V. (1995). “Flexible specialization, The New Competition and Industrial Districts”, Small Business Economics, 7.
  • Golden, P.A. and Dollinger, M. (1993). “Cooperative Alliances and Competitive Entrepreneurship: Theory & Practice, 17 (6), 43-56. in Small Manufacturing Firms”,
  • Gomes-Casseres, B. (1997). “Alliance Strategies of Small Firms”, Small Business Economics. 9, 33-44.
  • Heunks, F. J. (1998). “Innovation, Creativity and Success”, Small Business Economics, 10 (3), 263-272.
  • Jarratt, D.G. (1998). “A Strategic Classification of Business Alliances: a Qualitative Perspective Built from A Study of Small and Medium-sized Enterprises”, Qualitative Market Research: An International Journal, 1(1), 39-49.
  • Karlsson, C. and Olsson, O. (1998). “Product Innovation in Small and Large Enterprises”, Small Business Economics, 10 (1), 31-46.
  • Kotler, P. and Armstrong, G. (1994). Principles of Marketing, Prentice Hall, London.
  • Lau, R.S.M. (1996). “Strategic Flexibility: A New Realty for World-Class Manufacturing”, S.A.M. Advanced Management Journal, Spring.
  • Levy, D.T. (1993). “Comment on Small Firms and Merger Mania”, Small Business Economics, 5 (4), 319-322.
  • Levy, M. and Powell, P. (1998). “SME fleexiblity and the Role of Information Systems”, Small Business Economics, 11, 183-196.
  • Long, C. and Vickers-Koch, M. (1995). “Using Core Capabilities to Create Competitive Advantage”, Organizational Dynamics, 24 (1), 7-22.
  • Ma, H. (2000). “Of Competitive Advantage. Kinetic and Positional”, Business Horizons, 43, 53-64.
  • Miller, C.C., Burke, L.M., Glick, W.H. (1998). “Cognitive Diversity Among Upper-Echelon Executives; Implications for Strategic Decision Processes”, Strategic Management Journal, 19 (1), 39-58.
  • Noteboom, B. (1994). “Innovation and Diffusion in Small Firms: Theory and Evidence”, Small Business Economics, 6 (5), 327-347.
  • Oster, M. S. (1994). Modern Competitive Analysis, Oxford University Press, Newyork.
  • Sackett, P.J. Maxwell, D.J. Lowenthal, P.A. (1997). “Customizing Manufacturing Strategy”, Integrated Manufactured Systems, 8/6.
  • Steinhoff, D. and Burgess, J.F. (1993). Small Business Management Fundamentals, McGraw Hill International Editions, Newyork,.
  • Sandvig, J.C. and Coakley, L. (1998). “Best Practices in Small Firm Diversification”, Business Horizons, 41 (3), 33-40.
  • Shafer, S.M. and Oswald, S.L. (1996). “Product-focused Manufacturing for Strategic Advantage”, Business Horizons, November-December. 24-29.
  • Thompson, A.A., and Strickland III, A.J. (1984). Strategic Management, McGraw-Hill.
  • Wright, P., Kroll, M., Parnell, J. (1996). Strategic Management Concepts and Cases, Englewood Cliffs, NJ: Prentice Hall.
There are 27 citations in total.

Details

Primary Language Turkish
Journal Section Articles
Authors

Mehmet Aytekin This is me

Nihat Kaya This is me

Bülent Özkan This is me

Publication Date June 20, 2015
Published in Issue Year 2006 Issue: 15

Cite

APA Aytekin, M., Kaya, N., & Özkan, B. (2015). KOBİ SAHİP VE YÖNETİCİLERİNİN REKABET STRATEJİLERİNİ FARKLI PERFORMANS ÖLÇÜTLERİ AÇISINDAN DEĞERLENDİRMESİNE YÖNELİK BİR SAHA ARAŞTIRMASI. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi(15).
AMA Aytekin M, Kaya N, Özkan B. KOBİ SAHİP VE YÖNETİCİLERİNİN REKABET STRATEJİLERİNİ FARKLI PERFORMANS ÖLÇÜTLERİ AÇISINDAN DEĞERLENDİRMESİNE YÖNELİK BİR SAHA ARAŞTIRMASI. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi. June 2015;(15).
Chicago Aytekin, Mehmet, Nihat Kaya, and Bülent Özkan. “KOBİ SAHİP VE YÖNETİCİLERİNİN REKABET STRATEJİLERİNİ FARKLI PERFORMANS ÖLÇÜTLERİ AÇISINDAN DEĞERLENDİRMESİNE YÖNELİK BİR SAHA ARAŞTIRMASI”. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, no. 15 (June 2015).
EndNote Aytekin M, Kaya N, Özkan B (June 1, 2015) KOBİ SAHİP VE YÖNETİCİLERİNİN REKABET STRATEJİLERİNİ FARKLI PERFORMANS ÖLÇÜTLERİ AÇISINDAN DEĞERLENDİRMESİNE YÖNELİK BİR SAHA ARAŞTIRMASI. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi 15
IEEE M. Aytekin, N. Kaya, and B. Özkan, “KOBİ SAHİP VE YÖNETİCİLERİNİN REKABET STRATEJİLERİNİ FARKLI PERFORMANS ÖLÇÜTLERİ AÇISINDAN DEĞERLENDİRMESİNE YÖNELİK BİR SAHA ARAŞTIRMASI”, Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, no. 15, June 2015.
ISNAD Aytekin, Mehmet et al. “KOBİ SAHİP VE YÖNETİCİLERİNİN REKABET STRATEJİLERİNİ FARKLI PERFORMANS ÖLÇÜTLERİ AÇISINDAN DEĞERLENDİRMESİNE YÖNELİK BİR SAHA ARAŞTIRMASI”. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi 15 (June 2015).
JAMA Aytekin M, Kaya N, Özkan B. KOBİ SAHİP VE YÖNETİCİLERİNİN REKABET STRATEJİLERİNİ FARKLI PERFORMANS ÖLÇÜTLERİ AÇISINDAN DEĞERLENDİRMESİNE YÖNELİK BİR SAHA ARAŞTIRMASI. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi. 2015.
MLA Aytekin, Mehmet et al. “KOBİ SAHİP VE YÖNETİCİLERİNİN REKABET STRATEJİLERİNİ FARKLI PERFORMANS ÖLÇÜTLERİ AÇISINDAN DEĞERLENDİRMESİNE YÖNELİK BİR SAHA ARAŞTIRMASI”. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, no. 15, 2015.
Vancouver Aytekin M, Kaya N, Özkan B. KOBİ SAHİP VE YÖNETİCİLERİNİN REKABET STRATEJİLERİNİ FARKLI PERFORMANS ÖLÇÜTLERİ AÇISINDAN DEĞERLENDİRMESİNE YÖNELİK BİR SAHA ARAŞTIRMASI. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi. 2015(15).

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