Yapay Zekâ ile Üretilmiş Yanlış Bilgi ve Dezenformasyonun Ekonomi Üzerine Etkileri

Year 2024, Volume: 12 Issue: 4, 2349 - 2360, 23.10.2024

Zeynep Karaş

https://doi.org/10.29130/dubited.1537268

Abstract

Bu çalışma, Dünya Ekonomik Forumu'nun yakın vadede küresel istikrara yönelik en önemli tehdit olarak tanımladığı Yapay Zekâ (YZ) kaynaklı yanlış bilgi/dezenformasyonun ekonomi üzerindeki potansiyel sonuçlarını araştırmaktadır. Yanlış ve/veya sahte bilginin ekonomi üzerindeki etkilerini belirlemek için, bu çalışma çerçevesinde detay, bağlam ve anlam açısından zengin bilgi toplamayı ve analiz etmeyi içeren nitel araştırma yöntemi tercih edilmiş ve YZ kaynaklı yanlış/yanıltıcı bilginin potansiyel etkileri ve sonuçlarına ilişkin şu çıkarımlar ve tespitler yapılmıştır: Yanlış/yanıltıcı bilgi, tüketici güvenine ciddi şekilde zarar vererek gelirlerin azalmasına ve işletmelerin itibarlarının zedelenmesine yol açabilmektedir. Sahte haberler ve yorumlar, tüketicilerin kararlarını etkileyerek markalara zarar verebilmekte ve kriz yönetimi çabaları ile azalan tüketici sadakati sonucunu doğurabilmektedir. Finansal piyasalarda, yanlış bilgilendirme yatırımcılar arasında farklı görüşler oluşturarak piyasa dalgalanmalarına yol açabilmektedir. Tedarik zincirlerinde ise, yanlış bilginin yayılması operasyonları aksatabilmekte ve önemli ekonomik sonuçlar doğurabilmektedir. YZ destekli dezenformasyon, potansiyel olarak siyasi istikrarı ve ekonomik politikaları etkileyerek ek riskler oluşturabilmektedir. YZ teknolojisi ilerledikçe, ülkeler, özellikle küçük işletmeler için uyum maliyetlerini artırabilecek Avrupa Birliği YZ Yasası gibi katı düzenlemeler uygulamaktadır. Bu çalışma, YZ'nin potansiyel olumsuz etkilerini araştırarak, YZ'nin ekonomi üzerindeki etkisinin karmaşık ve çok yönlü doğası hakkında artan farkındalığa katkıda bulunmayı amaçladığı için önemli olarak değerlendirilebilecektir.

Keywords

Yapay Zeka, YZ, Yanlış Bilgi, Dezenformasyon, Ekonomi

Effects of AI-Generated Misinformation and Disinformation on the Economy

Abstract

This study investigates the potential consequences of AI-driven misinformation/disinformation on the economy, which the World Economic Forum has identified as the most significant threat to global stability in the near term. To determine the effects of false and/or fake information on the economy, qualitative research method which involves collecting and analyzing information that is rich in detail, context, and meaning was preferred within the framework of this study, and the following inferences and conclusions were drawn regarding the potential implications and consequences of AI-generated mis/disinformation. Mis/disinformation can severely damage consumer trust, leading to reduced revenue and tarnished reputations for businesses. Fake news and reviews can harm consumers by influencing their decisions and can damage brands, resulting in crisis management efforts and decreased consumer loyalty. In financial markets, dis/misinformation can create divergent opinions among investors, leading to market volatility. Within supply chains, the spread of false information can disrupt operations and have significant economic consequences. AI-driven disinformation can pose additional risks, potentially affecting political stability and economic policies. As AI technology advances, countries are implementing stricter regulations, such as the EU AI Act, which may increase compliance costs, particularly for smaller businesses. This study can be considered important as it aims to contribute to a growing awareness of the complex and multifaceted nature of the impact of AI on the economy by investigating the potential negative effects of AI.

Keywords

Artificial Intelligence, AI, Misinformation, Disinformation, Economy

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