DİJİTAL ÖDEME SİSTEMLERİNİN 25 YILI

Öz

Bu çalışmanın amacı, dijital ödeme sistemlerine yönelik ilk çalışmanın yapıldığı 1997 yılından günümüze kadar geçen 25 yıllık süreçte hazırlanmış çalışmaların, genel bir haritasını çıkarmaktır. Dijital ödeme sistemleri literatürünün genel bir haritasını çıkarmak için hazırlanmış bu çalışmada, Web of Science veri tabanında bulunan ve Social Sciences Citation Index'te taranan dergiler bibliyometrik analiz yöntemi kullanılarak incelenmiştir. Yapılan inceleme sonucunda dijital ödeme sistemleri çalışmalarında kullanılan anahtar kelimeler ve bu çalışmalara yapılan atıflar haritalandırılarak literatürün genel bir profili çıkarılmıştır. Analiz sonuçlarının görselleştirilmesi için “VOSviewer” programı kullanılarak bilimsel haritaların görselleştirilmesi gerçekleştirilmiştir. Dijital ödeme sistemleri konusunda çalışmaların başladığı 1997 yılından günümüze kadar uzanan yaklaşık 25 yılda yayımlanmış 1326 çalışma tespit edilmiş ve bu çalışmaların tamamı analize dahil edilmiştir. Bu analizler sonucunda 1997-2021 yılları arasında yayımlanan çalışmalar, ülkeye ve yayımlandığı dergiye göre kategorize edilip, yıllara göre yoğunlukları belirlenmiştir. 2013 yılından itibaren artan bir ivme yakalayan dijital ödeme sistemleri konusunda en fazla Çin, ABD ve Hindistan'da çalışmalar yapıldığı görülmüştür. Özellikle teknoloji ve pazarlama dergilerinde sıkça yayımlanan dijital ödeme sistemlerine ait çalışmalarda mobil ödemeler, güvenlik, güven ve mobil cüzdan anahtar kelimeleri dikkat çekmektedir. Bu sayede, dijital ödeme sistemleri ile ilgili bugüne kadar yapılmış çalışmalar gözden geçirilmiş olup, çalışma sonuçları özellikle pazarlama literatürü açısından halihazırda çalışılmamış konulara ulaşılması açısından rehber niteliği taşımaktadır.

Anahtar Kelimeler

• Dijital ödeme sistemleri
• mobil ödeme
• bibliyometrik analiz

25 YEARS OF DIGITAL PAYMENT SYSTEMS

Abstract

This study aims to make a general map of the studies prepared in the 25 years since the first study on digital payment systems was carried out in 1997. In this study, which was prepared to make a general map of the literature of digital payment systems, the journals in the Wos database and scanned in the SSCI were examined using the bibliometric analysis method. Keywords used in digital payment systems studies and references to these studies were mapped, and a general profile of the literature was taken. Visualization of scientific maps was carried out using the "VOSviewer" program to visualize the analysis results. In approximately 25 years since the beginning of the studies on digital payment systems in 1997, 1326 studies have been identified, and all these studies have been included in the analysis. Whereby these analyses, the studies published between 1997 and 2021 were categorized according to the country and the journal in which they were published. Since 2013, most studies have been carried out in China, the USA, and India on digital payment systems, which have gained increasing momentum. Mobile payments, security, trust, and mobile wallet keywords are especially notable in the studies of digital payment systems published frequently in technology and marketing journals. So, the studies carried out so far on digital payment systems have been reviewed. Finally, the studies are a guide to reaching the subjects that have not already been studied, especially in terms of marketing literature.

Keywords

• Digital payment system
• mobile payment
• bibliometric analysis

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