Abstract
The continuous development of technology ensures that all instruments
used by individuals gain a more functional quality and play a role in providing
new opportunities to the service of people. Especially the rapid development of
communication technologies and the change in parallel directly affect the
communication habits and life practices of people.
In today's world, almost one in every two people is an internet user;
social media is an environment where people can share their opinions and
thoughts through the internet. This study aims to investigate the impact of
YouTube, which is categorized as user-centric content sites among social media
platforms, on users. In this study which is addressed within the framework of
uses and gratifications theory, field research was used, and questionnaire
technique was used in data collection. The data obtained from the research was
analyzed in SPSS, and the findings were interpreted. The study shows that the
new generation is more prone to and acquainted with using YouTube and creating
content, therefore, suggests that YouTube will become a more important media in
the future.
Keywords
References
- AYHAN, Bünyamin ve ÇAVUŞ Selahattin (2014). “İzleyici Araştırmalarında Değişim: Kullanım ve Doyumlardan Bağımlılığa”, Selçuk İletişim, 8 (2), 32-60.
- BLOOM, Kristen & JOHNSTON, Kelly M. (2013). “Digging into YouTube Videos: Using Media Literacy and Participatory Culture to Promote Cross-Cultural Understanding”, Journal of Media Literacy Education, 2(2), 3.
- BURGESS, Jean & GREEN, Joshua (2009). Youtube: Online Video and Participatory Culture, Cambridge, UK: Polity Press.
- CHENG Xu, DALE Cameron & LİU Jiangchuan (2008). “Statistics and Social Network of Youtube Videos”, In International Workshop on Quality of Service (IWQoS’08), IEEE, 229–238.
- COOKE, Mike & BUCKLEY, Nick (2008). “Web 2.0, Social Networks And The Future Of Market Research”, International Journal of Market Research, 50(2), 267–292.
- DİJCK, Jose Van (2013). The Culture of Connectivity, USA: Oxford University Press.
- FİSKE, John (1996). İletişim Çalışmalarına Giriş, Çev. Süleyman İrvan, Ankara: Bilim ve Sanat Yayınları.
- FUCHS, Christian (2017). Social Media: A Critical Introduction, Second Edition, Sage Publications.
- GOHEL, Hardik (2014). “Looking Back at the Evolution of the Internet”, CSI Communications - Knowledge Digest for IT Community, 38(6), 23-26.
- GÜNGÖR, Nazife (2011). İletişim, Kuramlar, Yaklaşımlar, Ankara: Siyasal Kitabevi.
- HEARSUM, Paula & INGLIS, Ian (2013). “The Emancipation of Music Video: YouTube and the Cultural Politics of Supply and Demand”, The Oxford Handbook of New Audiovisual Aesthetics, Oxford University Press.
- KAPLAN, Andreas M. & HAENLEİN, Michael (2010). “Users of the World, Unite! The Challenges and Opportunities of Social Media”, Business Horizons (2010) 53, ss. 59—68.
- LİETSALA, Katri & SİRKKUNEN, Esa (2008). Social Media: Introduction to The Tools and Processes of Participatory Economy, Tampere, Finlandiya: Tampere University Press.
- LİSTER Martin, DOVEY Jon, GİDDİNGS Seth, GRANT Iain & KELLY Kieran (2009). New Media: A Critical Introduction, New York: Routledge.
- SAFKO, Lon & BRAKE, David, (2009). The Social Media Bible: Tactics, Tools And Strategies Of Business Success, The Social Media Bible. New Jersey: John Wiley & Sons, Inc.
- SELWYN, Neil (2014). Change The Internet and education. Chairman’s Advisory, 19 Key Essays on How Internet Changing our Lives, OpenMind, BBVA. https://www.bbvaopenmind.com/wp-content/uploads/2014/03/BBVA-OpenMind-Internet-and-Education-Neil-Selwyn.pdf.pdf
- SNİCKARS, Pelle& VONDERAU, Patrick (Eds.) (2009). YouTube Readers, National Library of Sweden.
- TAPSCOTT, Don, & WİLLİAMS, Anthony D. (2006). Wikinomics. New York: Portfolio.
- YAYLAGÜL, Levent (2016). Kitle İletişim Kuramları Egemen ve Eleştirel Yaklaşımlar, 7. Baskı, Ankara: Dipnot Yayınları.
- WOOG, Adam (2009). A Great İdea Youtube, Chicago: Norwood House Press.
- “Auto-generated topics channels”, https://support.google.com/YouTube/ answer/2579942?hl=en, Erişim Tarihi: 16 Şubat 2019
- “The Top 500 Site on The Web”, https://www.alexa.com/topsites, Erişim Tarihi: 16 Şubat 2019
- Pew Research Center (2011), Why Americans Use Social Media, http://www.pewinternet.org/Reports/2011/Why-Americans-Use-Social-Media.aspx
- https://www.youtube.com/yt/about/press/ Erişim Tarihi: 12.03.2019
- https://webrazzi.com/2016/10/05/youtubeun-turkiye-kullanici-profili-arastirmasi/ Erişim Tarihi: 20.12.2018
- https://digitalreport.wearesocial.com/ Erişim Tarihi: 03.04.2018
Abstract
Teknolojinin sürekli
gelişmesi; bireylerin kullandığı her türlü aracın daha işlevsel bir nitelik
kazanmasını sağlamakta ve yeni olanakların insanların hizmetine sunulmasında
rol oynamaktadır. Özellikle bilişim teknolojilerindeki hızlı gelişim ve buna
paralel olarak yaşanan değişim insanların iletişim alışkanlıklarını ve yaşam
pratiklerini doğrudan etkilemektedir.
Dünyada ve Türkiye’de
neredeyse her iki kişiden birinin internet kullanıcısı olduğu günümüzde sosyal
medya insanların görüş ve düşüncelerini internetten paylaşabildikleri bir ortam
sunmaktadır. Bu çalışma, sosyal medya platformları içerisinde, kullanıcı merkezli
içerik siteleri olarak kategorize edilen YouTube’un kullanım motivasyonlarını
araştırmayı amaçlamaktadır. Kullanımlar ve doyumlar kuramı çerçevesinde ele
alınan bu çalışmada alan araştırması yöntemi uygulanmış, verilerin elde
edilmesinde ise anket tekniği kullanılmıştır. Araştırma sonucunda elde edilen
verilerin SPSS’de analizi yapılarak, ortaya çıkan bulgular yorumlanmıştır.
Çalışma YouTube’u yeni neslin kullanmaya daha yatkın ve aşina olduğunu
göstermekte, dolayısıyla bu sosyal medya platformunun sosyal medya
kullanıcıları açısından gelecekte daha da önem verilen bir mecra haline
geleceğini düşündürmektedir.
References
- AYHAN, Bünyamin ve ÇAVUŞ Selahattin (2014). “İzleyici Araştırmalarında Değişim: Kullanım ve Doyumlardan Bağımlılığa”, Selçuk İletişim, 8 (2), 32-60.
- BLOOM, Kristen & JOHNSTON, Kelly M. (2013). “Digging into YouTube Videos: Using Media Literacy and Participatory Culture to Promote Cross-Cultural Understanding”, Journal of Media Literacy Education, 2(2), 3.
- BURGESS, Jean & GREEN, Joshua (2009). Youtube: Online Video and Participatory Culture, Cambridge, UK: Polity Press.
- CHENG Xu, DALE Cameron & LİU Jiangchuan (2008). “Statistics and Social Network of Youtube Videos”, In International Workshop on Quality of Service (IWQoS’08), IEEE, 229–238.
- COOKE, Mike & BUCKLEY, Nick (2008). “Web 2.0, Social Networks And The Future Of Market Research”, International Journal of Market Research, 50(2), 267–292.
- DİJCK, Jose Van (2013). The Culture of Connectivity, USA: Oxford University Press.
- FİSKE, John (1996). İletişim Çalışmalarına Giriş, Çev. Süleyman İrvan, Ankara: Bilim ve Sanat Yayınları.
- FUCHS, Christian (2017). Social Media: A Critical Introduction, Second Edition, Sage Publications.
- GOHEL, Hardik (2014). “Looking Back at the Evolution of the Internet”, CSI Communications - Knowledge Digest for IT Community, 38(6), 23-26.
- GÜNGÖR, Nazife (2011). İletişim, Kuramlar, Yaklaşımlar, Ankara: Siyasal Kitabevi.
- HEARSUM, Paula & INGLIS, Ian (2013). “The Emancipation of Music Video: YouTube and the Cultural Politics of Supply and Demand”, The Oxford Handbook of New Audiovisual Aesthetics, Oxford University Press.
- KAPLAN, Andreas M. & HAENLEİN, Michael (2010). “Users of the World, Unite! The Challenges and Opportunities of Social Media”, Business Horizons (2010) 53, ss. 59—68.
- LİETSALA, Katri & SİRKKUNEN, Esa (2008). Social Media: Introduction to The Tools and Processes of Participatory Economy, Tampere, Finlandiya: Tampere University Press.
- LİSTER Martin, DOVEY Jon, GİDDİNGS Seth, GRANT Iain & KELLY Kieran (2009). New Media: A Critical Introduction, New York: Routledge.
- SAFKO, Lon & BRAKE, David, (2009). The Social Media Bible: Tactics, Tools And Strategies Of Business Success, The Social Media Bible. New Jersey: John Wiley & Sons, Inc.
- SELWYN, Neil (2014). Change The Internet and education. Chairman’s Advisory, 19 Key Essays on How Internet Changing our Lives, OpenMind, BBVA. https://www.bbvaopenmind.com/wp-content/uploads/2014/03/BBVA-OpenMind-Internet-and-Education-Neil-Selwyn.pdf.pdf
- SNİCKARS, Pelle& VONDERAU, Patrick (Eds.) (2009). YouTube Readers, National Library of Sweden.
- TAPSCOTT, Don, & WİLLİAMS, Anthony D. (2006). Wikinomics. New York: Portfolio.
- YAYLAGÜL, Levent (2016). Kitle İletişim Kuramları Egemen ve Eleştirel Yaklaşımlar, 7. Baskı, Ankara: Dipnot Yayınları.
- WOOG, Adam (2009). A Great İdea Youtube, Chicago: Norwood House Press.
- “Auto-generated topics channels”, https://support.google.com/YouTube/ answer/2579942?hl=en, Erişim Tarihi: 16 Şubat 2019
- “The Top 500 Site on The Web”, https://www.alexa.com/topsites, Erişim Tarihi: 16 Şubat 2019
- Pew Research Center (2011), Why Americans Use Social Media, http://www.pewinternet.org/Reports/2011/Why-Americans-Use-Social-Media.aspx
- https://www.youtube.com/yt/about/press/ Erişim Tarihi: 12.03.2019
- https://webrazzi.com/2016/10/05/youtubeun-turkiye-kullanici-profili-arastirmasi/ Erişim Tarihi: 20.12.2018
- https://digitalreport.wearesocial.com/ Erişim Tarihi: 03.04.2018
Details
| Primary Language | Turkish |
|---|---|
| Journal Section | Articles |
| Authors | |
| Publication Date | September 30, 2019 |
| Submission Date | May 28, 2019 |
| Published in Issue | Year 2019 Volume: 7 Issue: 2 |
