The Effects of Burnout Syndrome on Materialist Tendencies and Compulsive Buying Behavior

Abstract

Numerous factors influence the tendency for materialism and compulsive shopping. Burnout, one of these factors, is a frequently seen situation, especially in working individuals. This study aims to reveal the effect of emotional exhaustion, personal accomplishment, and depersonalization which are the three sub-dimensions of burnout, on individuals' materialism tendencies and obsessive-compulsive and impulsive purchasing behaviors. Data was collected from 390 consumers over the age of 18 who live and work in Türkiye voluntarily through a survey form prepared for the research. Structural equation modelling was used in the analysis to measure impact. According to the results of the analysis, while emotional exhaustion positively affects materialist tendencies and impulsive buying, it does not affect obsessive-compulsive buying. While personal accomplishment negatively affects materialistic tendencies and obsessive-compulsive buying, it does not affect impulse buying. Finally, while depersonalization does not affect the materialist tendency, it positively affects obsessive-compulsive buying and impulsive buying.

Keywords

• compulsive buying behaviour
• materialism
• burnout syndrome
• impulsive buying
• structural equation modelling

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