TÜRKİYE'DE ALIŞVERİŞ TURİZMİNİN GELİŞİMİNE YÖNELİK NİTEL BİR ARAŞTIRMA

Abstract

Alışveriş, doğrudan tüketicilerin turizm faaliyetlerini etkileyen bir faktördür. İnsanlar, turizm faaliyetlerine gezi amacıyla katılmakta ve yaşadıkları bölgeden daha ucuz olan destinasyonlardan ürünler satın almaktadırlar. Bu çalışma, alışveriş potansiyeli bulunan destinasyonlarda turizmin geliştirilmesine yönelik nitel bir yaklaşımı incelemiştir. Çalışma kapsamında 34 kişi ile görüşme yapılmıştır. Yapılan analizler doğrultusunda, 4 tema, 7 kategori ve 77 kod belirlenmiştir. Çalışma sonuçlarına göre, alışveriş turizmi bağlamında Türkiye'nin yeri ile ilgili en çok vurgulanan kod, erişilebilirlik olmuştur. Sonuç bölümünde akademik ve sektörel öneriler sunulmuştur.

Keywords

• Alışveriş turizmi
• Türkiye’de alışveriş turizmi
• alışveriş turizmi destinasyonları
• nitel araştırma

A QUALITATIVE RESEARCH ON THE DEVELOPMENT OF SHOPPING TOURISM IN TÜRİYE

Abstract

Shopping directly affects consumers' tourism activity. People participate in tourism activities for sightseeing purposes and buy products from cheaper destinations than the region they live in. This study examined qualitative approaches to developing tourism in destinations with shopping potential. 34 people were interviewed within the scope of the study. In line with the analysis, 4 themes, 7 categories, and 77 codes were determined. According to the study results, the most emphasized code in the category of Türkiye's place in shopping tourism was affordability. Academic and sectoral recommendations were presented in the conclusion part.

Keywords

• shopping tourism
• shopping tourism in Türkiye
• shopping destinations
• Qualitative Research

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