RISK PREFERENCES OF LEAN STARTUPS IN INTERNATIONAL MARKET ENTRY: THE MODERATOR EFFECT OF CLUSTER RESOURCES

Abstract

The aim of this research is to investigate the tendency of lean startups established in Technology Development Zones to prefer countries with high technological and market uncertainty in the international market entry process and the moderating effect of cluster resources provided by Technology Development Zones on this relationship. The unit of analysis of the study is organizations. In this context, the data obtained through questionnaires from 120 start-up firms operating in a total of 10 different Technology Development Zones established in Ankara, Istanbul, Izmir, Bursa and Kocaeli, the five largest cities of Turkey, were tested with Structural Equation Modeling. While the findings indicate a positive and significant relationship between lean enterprise and uncertainty levels, no significant results were obtained regarding the moderating relationship, which constitutes the main contribution of the study. While the evidences show a positive and significant relationship between lean practices and the tendency to prefer risky country markets in entering the international market, no significant results were obtained regarding the moderator relationship, which constitutes the main contribution of the study. These results show that technology development zones do not serve their founding purposes.

Keywords

• Lean Startup
• Market Uncertainty
• Technological Uncertainty
• Clustering
• Cluster Resources

Supporting Institution

TUBITAK

Project Number

TUBITAK 3005_SOBAG 323K043

Thanks

This study is derived from the doctoral thesis " Lean Enterprise Strategies and Host Country Uncertainty in Start-up Firms: The Moderating Effect of Cluster Resources " prepared within the scope of the 1001 project managed by Professor Tulay Ilhan Nas and numbered SOBAG-323K043 supported by TUBİTAK. We would like to thank TUBITAK for their support.

ULUSLARARASI PAZARLARA GİRİŞTE YALIN START-UP FİRMALARIN RİSK TERCİHLERİ: KÜME KAYNAKLARININ DÜZENLEYİCİ ETKİSİ

Abstract

Bu çalışmanın amacı, Teknoloji Geliştirme Bölgelerinde kurulan yalın girişimlerin, uluslararası pazarlara giriş süreçlerinde teknolojik ve pazar belirsizliği yüksek ülkeleri tercih etme eğilimini ve Teknoloji Geliştirme Bölgeleri'nin sağladığı kümelenme kaynaklarının bu ilişki üzerindeki düzenleyici etkisini incelemektir. Çalışmanın analiz birimini örgütler oluşturmaktadır. Bu bağlamda Türkiye'nin beş büyük ili olan Ankara, İstanbul, İzmir, Bursa ve Kocaeli'nde kurulan toplam 10 farklı Teknoloji Geliştirme Bölgesinde faaliyet gösteren 120 start-up firmasından soru kağıdı aracılığıyla elde edilen veriler Yapısal Eşitlik Modellemesi ile test edilmiştir. Bulgular genel olarak değerlendirildiğinde, yalın uygulamalar ile uluslararası pazarlara girişte riskli ülke pazarlarını tercih etme eğilimi arasında olumlu ve anlamlı bir ilişki olduğunu gösterirken, düzenleyici ilişkiye ilişkin anlamlı bir sonuca ulaşılamamıştır. Diğer bir ifadeyle, Teknoloji Geliştirme Bölgelerinin kuruluş amaçlarına hizmet etmediklerini göstermektedir

Keywords

• YALIN START-UP FİRMALAR
• PAZAR BELİRSİZLİĞİ
• TEKNOLOJİ BELİRSİZLİĞİ
• KÜME KAYNAKLARI

Project Number

TUBITAK 3005_SOBAG 323K043

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