Year 2002,
Volume: 2 Issue: 2, 125 - 131, 01.10.2002
Abstract
İnternetin ticari ortamda kullanılmasının en önemli sonuçlarından birisi müşterilerin bütün süreçlere hakim olmasıdır Yeni ekonomi iş modellerinin bu özelliği müşterilerin sürekli olarak izlenmesi ve davranışlarının ölçümlenmesini gerektirmektedir. Bu çalışma müşteri davranışlarını izlemek amacıyla kullanılan bazı ölçütleri tanıtmak amacıyla hazırlanmıştır
References
- CRANE, Allen S.,(2004): “Actionable E-Metrics”, www.intelligententerprise.com /030201/6 03feat21.jhtm, 15.12.2004.
- CUTLER, Matt; STERNE, Jim (2004): “E-Metrics Customer Centric Solutions”, www.emetrics.org/ articles/whitepaper.html. 14.12.2004.
- “e-Everything Technology Enabled Customer Relationship Management”, www.webassociates .com,15.12.2004.
- “E-İş’te Müşteri Tanıma Ölçütleri,” Infomag, Ekim 2001.
- FRAWLEY,Andy (2004): “Evolving to CRM: How to Optimize Interactive Relationship Between You and Your Customer”, www.crm.ittoolbox.com /documents/document.asp?i=74, 20.12.2004.
- HOFACKER, Charles (2001): İnternet Marketing, N.J, John Wiley &Sons Inc.
- KRISHNAMURTHY, Sandeep (2003): ECommerce Management, Ohio, Thomson Publ.
- NELSON, Scot (2004): “The Eight Building Blocks of CRM”, www2.cio.com/analyst/ report1483.html, 10.12.2004.
- O'CONNOR, Arthur (2004): “How to Pick and Use the Right Metrics for CRM, Part I”,
- www.ecommerceguide.com/news/trends/article.php /778931, 20.12.2004.
- SEYBOLD, Patricia B.(1998): Customer.com, N.J, Times Business.
- STRAUSS, Judy; FROST, Raymond (2001): Emarketing, N.J., Prentice Hall.
Year 2002,
Volume: 2 Issue: 2, 125 - 131, 01.10.2002
Abstract
One of the most important results of commercial internet is controlling all of the purchasing proseses by the consumer. Because of the this characteristic of the internet based business model, consumers and consumer behaviours continiously observed and measured by companies. In this study we would like to explain some of these metrics and describe how these metrics using in e-commerce
References
- CRANE, Allen S.,(2004): “Actionable E-Metrics”, www.intelligententerprise.com /030201/6 03feat21.jhtm, 15.12.2004.
- CUTLER, Matt; STERNE, Jim (2004): “E-Metrics Customer Centric Solutions”, www.emetrics.org/ articles/whitepaper.html. 14.12.2004.
- “e-Everything Technology Enabled Customer Relationship Management”, www.webassociates .com,15.12.2004.
- “E-İş’te Müşteri Tanıma Ölçütleri,” Infomag, Ekim 2001.
- FRAWLEY,Andy (2004): “Evolving to CRM: How to Optimize Interactive Relationship Between You and Your Customer”, www.crm.ittoolbox.com /documents/document.asp?i=74, 20.12.2004.
- HOFACKER, Charles (2001): İnternet Marketing, N.J, John Wiley &Sons Inc.
- KRISHNAMURTHY, Sandeep (2003): ECommerce Management, Ohio, Thomson Publ.
- NELSON, Scot (2004): “The Eight Building Blocks of CRM”, www2.cio.com/analyst/ report1483.html, 10.12.2004.
- O'CONNOR, Arthur (2004): “How to Pick and Use the Right Metrics for CRM, Part I”,
- www.ecommerceguide.com/news/trends/article.php /778931, 20.12.2004.
- SEYBOLD, Patricia B.(1998): Customer.com, N.J, Times Business.
- STRAUSS, Judy; FROST, Raymond (2001): Emarketing, N.J., Prentice Hall.
There are 12 citations in total.
Details
| Other ID | JA77YU47NU |
|---|---|
| Journal Section | Research Article |
| Authors | |
| Publication Date | October 1, 2002 |
| Published in Issue | Year 2002 Volume: 2 Issue: 2 |