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Year 2003, Volume: 3 Issue: 1, 119 - 137, 01.05.2003

Kaan Yaralıoğlu Haluk Köksal

Abstract

Bu çalis mada bir tahminleme ve karar verme teknigi olarak gelis tirilen Analitik Hiyerars i Proses (AHP) teknigi, yeni ürün fikirlerinin degerlendirilmesi amac iyla yeniden gِozden geçirilmistir. Bu amaçla AHP algoritmasi, yeni ürün fikirlerinin degerlendirilmesine uygun bir karar hiyerar sisi ile birlikte düzenlenerek olu sturulan model bir ornek üzerinde coِzülmus tür

References

  • ARMACOST, R. L., (1994): “Identification of Determinant Attributes Using The Analytic Hierarchy Process”, Journal of Academy of Marketing Science, Fall, Vol. 22, pp. 383.
  • CALANTONE, Roger J., BENEDETTO , C. Anthony Di and SCHMİDT, Jeffrey B. (1999): “Using the Analytic Hierarchy process in New Product Screening” The Journal of Product Innovation Management, Vol. 16, pp. 65-76.
  • COOPER, R. G., (1984): “The Impact of New Product Strategies”, Industrial Marketing Management, Vol. 12, pp. 243-256.
  • COOPER, R. G., KLEİNSCHMİDT, Elko (1986): “An Investigation into the New Product Process: Steps, Deficiencies, and Impact” The Journal Product of Innovation Management, Vol. 13, pp. 71-85.
  • COOPER, R. G., KLEİNSCHMİDT, Elko (1988):“Resource Allocation in the New Product Process”, Industrial Marketing Management, Vol.17, pp.249-262.
  • COOPER, Robert G., (1994): “New Products: The Factors that Drive Success”, International Marketing Review, Vol. 11, pp. 60-76.
  • CRAWFORD, C. Merle, (1979): “New Product Failure Rates-facts and fallacies”, Research Management, September, pp. 9-13.
  • DWYER, Larry and MELLOR, Robert (1991): “Organizational Environment, New Product Process Activities, and Project Outcomes”, The Journal of Product Innovation Management, Vol. 8, pp. 39-48.
  • EDGETT, Scott, SHİPLEY,David and FORBES,Giles (1992): “Japanese and British Companies Compared: Contributing factors to Success and Failure in NPD”, The Journal of Product Innovation Management, Vol. 19, pp. 3-10.
  • JOHNE, Axel and SNELSON,Patricia (1987): “Innovate or Die”, Management Today, November, pp. 133.
  • KOِKSAL, Mehmet Haluk (1996): “The Critical Marketing success and Failure Factors in New Product development in the UK Electronics Industry” Unpublished Phd Thesis, University of Exeter, September.
  • MİN, H. (1994): “Location Analysis of International Consolidation Terminals Using the Analytic Hierarchy Process”, Journal of Business Logistics, Vol. 15, pp. 20-25.
  • MONTOYA, Mitzi M. and CALANTONE, Roger (1994):“Determinants of New Product Performance: A Review and Meta Analysis”, The Journal of Product Innovation Management, Vol.11, pp.397-417.
  • PAGE, Albert L. (1993): “Assessing New Product Development Practices and Performance: Establishing Crucial norms”, The Journal of Product Innovation Management, Vol. 10, pp. 273-290.
  • PARTOVİ, Fariborz Y. (1994): “Determining What to Benchmark: An Analytic HierarchyProcess Approach”, International Journal of Operations & Production Management, Vol. 14, pp .25-39.
  • SAATY, T. L. (1980): Analytic Hierarchy Process, McGraw Hill, New York.
  • SAATY, T. L. (1990): Multi-criteria Decision Making: Analytic Hierarchy Process, RWS Publications, Pittsburgh.
  • TECK, M. C. , MENG, C. C., CHEE, B. O.and Theong, H. T. (1997): “Analytical Procedures for New and Matured Industries”, Managerial Auditing Journal, Vol. 12/3, pp. 123-134.
  • THOMAS, Robert J. (1993): New Product Development: Managing and Forecasting Strategic Success, John Wiley and Sons Inc., New York.
  • YARALIOĞLU, K. (1999): “Analitik Hiyerars i Proses (AHP) Modeli ile Genel Seçim Sonuçlari ni n Ongoِrülmesi”, 4. Ulusal Ekonometri ve Istatistik Sempozyumu, pp. 981- 997, Antalya.
  • YARALIOĞLU,K. (2001) : “Performans Degerlendirmede Analitik Hiyerars i Proses”, DEU. Iktisadi ve Idari Bilimler Fakültesi Dergisi, Cilt 16, Say 1, pp. 137-145, Izmir,
  • ZHUANG, Lee, WİLLİAMSON,David and CARTER, Mike (1999): “Innovate or LiquidateAre All Organisations Convinced? A twophased study into the innovation process”, Management Decision, Vol. 37, pp. 57-71.

ANALYTIC HIERARCHY PROCESS AS A MANAGERIAL DECISION TOOL IN THE EVALUATION OF NEW PRODUCT IDEAS

Year 2003, Volume: 3 Issue: 1, 119 - 137, 01.05.2003

Kaan Yaralıoğlu Haluk Köksal

Abstract

In this study, Analytic Hierarchy Process (AHP), that was developed as an estimation and decisionmaking technique for managers, is reviewed for the evaluation of new product ideas. The AHP algorithm is solved on a hypothetical example consistent with the hierarchy developed to evaluate new product ideas

References

  • ARMACOST, R. L., (1994): “Identification of Determinant Attributes Using The Analytic Hierarchy Process”, Journal of Academy of Marketing Science, Fall, Vol. 22, pp. 383.
  • CALANTONE, Roger J., BENEDETTO , C. Anthony Di and SCHMİDT, Jeffrey B. (1999): “Using the Analytic Hierarchy process in New Product Screening” The Journal of Product Innovation Management, Vol. 16, pp. 65-76.
  • COOPER, R. G., (1984): “The Impact of New Product Strategies”, Industrial Marketing Management, Vol. 12, pp. 243-256.
  • COOPER, R. G., KLEİNSCHMİDT, Elko (1986): “An Investigation into the New Product Process: Steps, Deficiencies, and Impact” The Journal Product of Innovation Management, Vol. 13, pp. 71-85.
  • COOPER, R. G., KLEİNSCHMİDT, Elko (1988):“Resource Allocation in the New Product Process”, Industrial Marketing Management, Vol.17, pp.249-262.
  • COOPER, Robert G., (1994): “New Products: The Factors that Drive Success”, International Marketing Review, Vol. 11, pp. 60-76.
  • CRAWFORD, C. Merle, (1979): “New Product Failure Rates-facts and fallacies”, Research Management, September, pp. 9-13.
  • DWYER, Larry and MELLOR, Robert (1991): “Organizational Environment, New Product Process Activities, and Project Outcomes”, The Journal of Product Innovation Management, Vol. 8, pp. 39-48.
  • EDGETT, Scott, SHİPLEY,David and FORBES,Giles (1992): “Japanese and British Companies Compared: Contributing factors to Success and Failure in NPD”, The Journal of Product Innovation Management, Vol. 19, pp. 3-10.
  • JOHNE, Axel and SNELSON,Patricia (1987): “Innovate or Die”, Management Today, November, pp. 133.
  • KOِKSAL, Mehmet Haluk (1996): “The Critical Marketing success and Failure Factors in New Product development in the UK Electronics Industry” Unpublished Phd Thesis, University of Exeter, September.
  • MİN, H. (1994): “Location Analysis of International Consolidation Terminals Using the Analytic Hierarchy Process”, Journal of Business Logistics, Vol. 15, pp. 20-25.
  • MONTOYA, Mitzi M. and CALANTONE, Roger (1994):“Determinants of New Product Performance: A Review and Meta Analysis”, The Journal of Product Innovation Management, Vol.11, pp.397-417.
  • PAGE, Albert L. (1993): “Assessing New Product Development Practices and Performance: Establishing Crucial norms”, The Journal of Product Innovation Management, Vol. 10, pp. 273-290.
  • PARTOVİ, Fariborz Y. (1994): “Determining What to Benchmark: An Analytic HierarchyProcess Approach”, International Journal of Operations & Production Management, Vol. 14, pp .25-39.
  • SAATY, T. L. (1980): Analytic Hierarchy Process, McGraw Hill, New York.
  • SAATY, T. L. (1990): Multi-criteria Decision Making: Analytic Hierarchy Process, RWS Publications, Pittsburgh.
  • TECK, M. C. , MENG, C. C., CHEE, B. O.and Theong, H. T. (1997): “Analytical Procedures for New and Matured Industries”, Managerial Auditing Journal, Vol. 12/3, pp. 123-134.
  • THOMAS, Robert J. (1993): New Product Development: Managing and Forecasting Strategic Success, John Wiley and Sons Inc., New York.
  • YARALIOĞLU, K. (1999): “Analitik Hiyerars i Proses (AHP) Modeli ile Genel Seçim Sonuçlari ni n Ongoِrülmesi”, 4. Ulusal Ekonometri ve Istatistik Sempozyumu, pp. 981- 997, Antalya.
  • YARALIOĞLU,K. (2001) : “Performans Degerlendirmede Analitik Hiyerars i Proses”, DEU. Iktisadi ve Idari Bilimler Fakültesi Dergisi, Cilt 16, Say 1, pp. 137-145, Izmir,
  • ZHUANG, Lee, WİLLİAMSON,David and CARTER, Mike (1999): “Innovate or LiquidateAre All Organisations Convinced? A twophased study into the innovation process”, Management Decision, Vol. 37, pp. 57-71.
There are 22 citations in total.

Details

Other ID JA72KZ99CN
Journal Section Research Article
Authors

Kaan Yaralıoğlu This is me

Haluk Köksal This is me

Publication Date May 1, 2003
Published in Issue Year 2003 Volume: 3 Issue: 1

Cite

APA Yaralıoğlu, K., & Köksal, H. (2003). ANALYTIC HIERARCHY PROCESS AS A MANAGERIAL DECISION TOOL IN THE EVALUATION OF NEW PRODUCT IDEAS. Ege Academic Review, 3(1), 119-137.
AMA Yaralıoğlu K, Köksal H. ANALYTIC HIERARCHY PROCESS AS A MANAGERIAL DECISION TOOL IN THE EVALUATION OF NEW PRODUCT IDEAS. ear. May 2003;3(1):119-137.
Chicago Yaralıoğlu, Kaan, and Haluk Köksal. “ANALYTIC HIERARCHY PROCESS AS A MANAGERIAL DECISION TOOL IN THE EVALUATION OF NEW PRODUCT IDEAS”. Ege Academic Review 3, no. 1 (May 2003): 119-37.
EndNote Yaralıoğlu K, Köksal H (May 1, 2003) ANALYTIC HIERARCHY PROCESS AS A MANAGERIAL DECISION TOOL IN THE EVALUATION OF NEW PRODUCT IDEAS. Ege Academic Review 3 1 119–137.
IEEE K. Yaralıoğlu and H. Köksal, “ANALYTIC HIERARCHY PROCESS AS A MANAGERIAL DECISION TOOL IN THE EVALUATION OF NEW PRODUCT IDEAS”, ear, vol. 3, no. 1, pp. 119–137, 2003.
ISNAD Yaralıoğlu, Kaan - Köksal, Haluk. “ANALYTIC HIERARCHY PROCESS AS A MANAGERIAL DECISION TOOL IN THE EVALUATION OF NEW PRODUCT IDEAS”. Ege Academic Review 3/1 (May 2003), 119-137.
JAMA Yaralıoğlu K, Köksal H. ANALYTIC HIERARCHY PROCESS AS A MANAGERIAL DECISION TOOL IN THE EVALUATION OF NEW PRODUCT IDEAS. ear. 2003;3:119–137.
MLA Yaralıoğlu, Kaan and Haluk Köksal. “ANALYTIC HIERARCHY PROCESS AS A MANAGERIAL DECISION TOOL IN THE EVALUATION OF NEW PRODUCT IDEAS”. Ege Academic Review, vol. 3, no. 1, 2003, pp. 119-37.
Vancouver Yaralıoğlu K, Köksal H. ANALYTIC HIERARCHY PROCESS AS A MANAGERIAL DECISION TOOL IN THE EVALUATION OF NEW PRODUCT IDEAS. ear. 2003;3(1):119-37.