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ELEKTRONİK PERAKENDECİLİK ELEKTRONİK ALIŞVERİŞ

Year 2006, Volume: 6 Issue: 1, 10 - 16, 01.05.2006

Ebru Enginkaya

Abstract

Günümüzde teknolojinin gelişmesi, internet kullanımının her geçen gün daha fazla bir oranda artması elektronik perakendecilik ve elektronik alışverişin de gelişmesini etkilemiştir. İnternete olan ilginin artması, geleneksel perakendeciliği elektronik ortama dönüştürmekte ve işletmelerin ürünlerini internet üzerinden pazarlamasını sağlamaktadır. Yeni bilgisayar ve iletişim teknolojileri tüketicilerin evlerinden çıkmadan tüm dünyadan alışveriş yapabilme imkanı sunmaktadır. Elektronik perakendecilik ve elektronik ortamda alışveriş tüketicilerin alışveriş yapma şekillerini, ürünleri ve perakendecilik sektörünü her geçen gün değiştirmektedir

References

  • ARASTA Alışveriş Merkezleri ve Perakendecileri Derneği Dergisi (1999): “Değişen Tüketici ve 21.yy Perakende Eğilimleri”, Kasım-Aralık, Sayı 14, ss. 50–56.
  • ARASTA Alışveriş Merkezleri ve Perakendecileri Derneği Dergisi (1999): “Şimdi Tıklayarak Kazanma Zamanı”, Temmuz-Ağustos, Sayı 12, ss.54–57.
  • ARASTA Alışveriş Merkezleri ve Perakendecileri Derneği Dergisi (1998): “Internet Perakendeciliği”, Temmuz-Ağustos, Sayı 6, ss.55-58.
  • ASLAN, Müge (2004): Mağazacılıkta Atmosfer; Derin Yayınları, İstanbul.
  • BERMAN Barry ve EVANS Joel R. (2001): Retail Management A Strategic Approach, Prentice Hall, USA, 2001.
  • DOHERTY N.F., CHADWİCK F.Ellis ve HART C.A. (1999): “Cyber Retailing in the UK: the potential of the Internet as a retail channel”, International Journal of Retail and Distribution Management, Vol 27, No 11, ss.22-36.
  • GUPTA, Sunil ve CHATTARJEE Rabikar (1997): “Consumer and Corparation Adaptation of the World Wide Web as a Commercial Medium” Electronic Marketing and The Consumer, ed:Robert A.Peterson, SAGE Publications Com.,London, ss.123-138.
  • HART, Cathy ve DOHERTY Neil (2000): “Retailer Adoption of the Internet”, European Journal of Marketing, Vol 34, No 8, ss.954–974.
  • INFOMAG (2001): “Online Perakendecilik”, Haziran, Sayı 8, ss.80–95.
  • KALAKOTA, Ravi ve WHINSTON Andrew B. (1997): Electronic Commerce, Massachusetts: Addison Wesley.
  • KIM, Eun Young ve KIM Youn-Kyung (2004): “Predicting Online Purchase Intentions for Clothing Products”, European Journal of Marketing, Vol 38, No 7, ss.883-897.
  • KOTLER, Philip ve ARMSTRONG, Gary(1999): Principles of Marketing, 8th.ed. New Jersey: Prentice-Hall Inc.
  • LEVY, Michael ve WEITZ, Barton A., (2001): Retailing Management, New York: McGraw-Hill Irwin.
  • PARK, Chung-Hoon ve KIM, Young Gul(2003): “Identifying key factors afecting consumer purchase behavior in an online shopping context” International Journal of Retail & Distribution Management, Vol 31, No 1, ss.16-29.
  • POWER (1998): “Tüketici Alışverişin Değişen Yüzü”, Temmuz, ss.54-67.
  • ROWLEY, Jennifer (1996): “Retailing and Shopping on the Internet”, International Journal of Retail and Distribution Management, Vol 24, No 3, ss.26–37.
  • SHETH, Jahdish N. ve SISODIA, Rajendra S. (1997): “Consumer Behaviour in the Future” Electronic Marketing and The Consumer, ed:Robert A.Peterson, SAGE Publications Com.,London, 1997, ss.25-37.
  • TEKİNAY, Aslı (2000): “E-Tailing Rüzgarı”, Capital, Mayıs, ss.124-126.
  • TIERNAN, Bernadette (2000), E-Tailing, Chicago: Dearborn Publishing.
  • VENKATESH, Alladi (1998): “Cybermarketscapes and Consumer Freedoms and Identities”, European Journal of Marketing, Vol 32, No 7/8, ss.664-676.
  • WARD, Michael ve LEE, Michael J. (2000): “Internet Shopping, Consumer Research and Product Branding”, Journal of Product and Brand Management, Vol 9, No 1, ss.6-20.

Year 2006, Volume: 6 Issue: 1, 10 - 16, 01.05.2006

Ebru Enginkaya

Abstract

Development of the technology and increasing of internet usage effect e-retailing and electronic shopping improvements. Recent interest in the internet as a medium for commerce has raised the usefulness of retailing on www. The growing interest in retailing over the internet converts the traditional retailing to electronic retailing, market the products on line by web sites. New computer and communication technologies make it possible for consumers to shop the world from their homes Electronic retailing and electronic shopping
change the way people shop as well as the structure
of the consumer goods and retailing industries.

References

  • ARASTA Alışveriş Merkezleri ve Perakendecileri Derneği Dergisi (1999): “Değişen Tüketici ve 21.yy Perakende Eğilimleri”, Kasım-Aralık, Sayı 14, ss. 50–56.
  • ARASTA Alışveriş Merkezleri ve Perakendecileri Derneği Dergisi (1999): “Şimdi Tıklayarak Kazanma Zamanı”, Temmuz-Ağustos, Sayı 12, ss.54–57.
  • ARASTA Alışveriş Merkezleri ve Perakendecileri Derneği Dergisi (1998): “Internet Perakendeciliği”, Temmuz-Ağustos, Sayı 6, ss.55-58.
  • ASLAN, Müge (2004): Mağazacılıkta Atmosfer; Derin Yayınları, İstanbul.
  • BERMAN Barry ve EVANS Joel R. (2001): Retail Management A Strategic Approach, Prentice Hall, USA, 2001.
  • DOHERTY N.F., CHADWİCK F.Ellis ve HART C.A. (1999): “Cyber Retailing in the UK: the potential of the Internet as a retail channel”, International Journal of Retail and Distribution Management, Vol 27, No 11, ss.22-36.
  • GUPTA, Sunil ve CHATTARJEE Rabikar (1997): “Consumer and Corparation Adaptation of the World Wide Web as a Commercial Medium” Electronic Marketing and The Consumer, ed:Robert A.Peterson, SAGE Publications Com.,London, ss.123-138.
  • HART, Cathy ve DOHERTY Neil (2000): “Retailer Adoption of the Internet”, European Journal of Marketing, Vol 34, No 8, ss.954–974.
  • INFOMAG (2001): “Online Perakendecilik”, Haziran, Sayı 8, ss.80–95.
  • KALAKOTA, Ravi ve WHINSTON Andrew B. (1997): Electronic Commerce, Massachusetts: Addison Wesley.
  • KIM, Eun Young ve KIM Youn-Kyung (2004): “Predicting Online Purchase Intentions for Clothing Products”, European Journal of Marketing, Vol 38, No 7, ss.883-897.
  • KOTLER, Philip ve ARMSTRONG, Gary(1999): Principles of Marketing, 8th.ed. New Jersey: Prentice-Hall Inc.
  • LEVY, Michael ve WEITZ, Barton A., (2001): Retailing Management, New York: McGraw-Hill Irwin.
  • PARK, Chung-Hoon ve KIM, Young Gul(2003): “Identifying key factors afecting consumer purchase behavior in an online shopping context” International Journal of Retail & Distribution Management, Vol 31, No 1, ss.16-29.
  • POWER (1998): “Tüketici Alışverişin Değişen Yüzü”, Temmuz, ss.54-67.
  • ROWLEY, Jennifer (1996): “Retailing and Shopping on the Internet”, International Journal of Retail and Distribution Management, Vol 24, No 3, ss.26–37.
  • SHETH, Jahdish N. ve SISODIA, Rajendra S. (1997): “Consumer Behaviour in the Future” Electronic Marketing and The Consumer, ed:Robert A.Peterson, SAGE Publications Com.,London, 1997, ss.25-37.
  • TEKİNAY, Aslı (2000): “E-Tailing Rüzgarı”, Capital, Mayıs, ss.124-126.
  • TIERNAN, Bernadette (2000), E-Tailing, Chicago: Dearborn Publishing.
  • VENKATESH, Alladi (1998): “Cybermarketscapes and Consumer Freedoms and Identities”, European Journal of Marketing, Vol 32, No 7/8, ss.664-676.
  • WARD, Michael ve LEE, Michael J. (2000): “Internet Shopping, Consumer Research and Product Branding”, Journal of Product and Brand Management, Vol 9, No 1, ss.6-20.
There are 21 citations in total.

Details

Other ID JA65AY85DF
Journal Section Research Article
Authors

Ebru Enginkaya This is me

Publication Date May 1, 2006
Published in Issue Year 2006 Volume: 6 Issue: 1

Cite

APA Enginkaya, E. (2006). ELEKTRONİK PERAKENDECİLİK ELEKTRONİK ALIŞVERİŞ. Ege Academic Review, 6(1), 10-16.
AMA Enginkaya E. ELEKTRONİK PERAKENDECİLİK ELEKTRONİK ALIŞVERİŞ. ear. May 2006;6(1):10-16.
Chicago Enginkaya, Ebru. “ELEKTRONİK PERAKENDECİLİK ELEKTRONİK ALIŞVERİŞ”. Ege Academic Review 6, no. 1 (May 2006): 10-16.
EndNote Enginkaya E (May 1, 2006) ELEKTRONİK PERAKENDECİLİK ELEKTRONİK ALIŞVERİŞ. Ege Academic Review 6 1 10–16.
IEEE E. Enginkaya, “ELEKTRONİK PERAKENDECİLİK ELEKTRONİK ALIŞVERİŞ”, ear, vol. 6, no. 1, pp. 10–16, 2006.
ISNAD Enginkaya, Ebru. “ELEKTRONİK PERAKENDECİLİK ELEKTRONİK ALIŞVERİŞ”. Ege Academic Review 6/1 (May 2006), 10-16.
JAMA Enginkaya E. ELEKTRONİK PERAKENDECİLİK ELEKTRONİK ALIŞVERİŞ. ear. 2006;6:10–16.
MLA Enginkaya, Ebru. “ELEKTRONİK PERAKENDECİLİK ELEKTRONİK ALIŞVERİŞ”. Ege Academic Review, vol. 6, no. 1, 2006, pp. 10-16.
Vancouver Enginkaya E. ELEKTRONİK PERAKENDECİLİK ELEKTRONİK ALIŞVERİŞ. ear. 2006;6(1):10-6.