Athletes as Event Tourists: Consumption Patterns of Participants at the University Games in Turkey

Year 2012, Volume: 12 Özel Sayı, 55 - 59, 01.11.2012

Rıdvan Ekmekçi Serkan Berber

Abstract

The purpose of this study was to investigate participants’ consumer behaviors of 2010 Turkish Summer University Games. Total 307 male, 118 female participants (N: 426) was joined to study voluntarily. A questionnaire which includes 15 question (demographic and consumer information) applied to participants. The questionnaire designed to find participant consumer behavior includes travel, expenses, accommodation and general ideas about games, and facilities. 311 participants were athletes, 13 were referees, 38 were managers, 31 were trainers and 32 were volunteers. Participant average overnight stay mean was 3.5 days. 67 participants stayed 2 nights, 151 participants stayed 3 nights, 100 participants 4 nights, 70 was 5 nights. Average travel expenses were 446 Turkish liras (TL). Participants spent average 90.5 TL for food, 187 TL for accommodation, 81 TL for shopping, 42 TL for transport, 20 TL for facilities and 18 TL for other expenses. Participants’ average age was 23.3 years old and average monthly income was 921 TL

Keywords

Sport events, consumer, university games

Athletes as Event Tourists: Consumption Patterns of Participants at the University Games in Turkey

Abstract

Bu araştırmanın amacı 2010 Üniversiteler Arası Yaz Oyunları katılımcılarının tüketici davranışlarını belirlemektir. Çalışma 307 erkek, 118 kadın (N:426) katılımcı gönüllü olarak yer almıştır. Katılımcı tüketici davranışını ölçmek için geliştirilmiş olan anket Seyahat ve konaklama ile ilgili harcamaları ve oyunlar ve tesisler ile ilgili genel düşünceleri içermektedir. Katılımcıların 311’i sporcu, 13 tanesi hakem, 38’i yönetici, 31’i antrenör ve 32’si gönüllülerden oluşmaktadır. Katılımcıların konaklama ortalamaları 3.5 gün olmakla birlikte bunlardan 67’si 2 gece, 151’i 3 gece, 100’ü 4 gece ve 70 tanesi 5 gece konaklamıştır. Ortalama seyahat harcaması 446 TL olarak bulunmuştur. Katılımcılar ortalama olarak yeme içme amaçlı 90.5 TL, konaklama için 187 TL, ulaşım için 42 TL , tesisler için 20 TL ve diğer giderler için 18 TL harcama yapmışlardır. Katılımcıların yaş ortalaması 23.3 olmakla birlikte aylık gelirleri ortalama olarak 921 TL bulunmuştur

Keywords

Spor etkinlikleri, tüketici, üniversite oyunları

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