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The Impact of Corporate Social Responsibility on Job Satisfaction in Hotels

Year 2014, Volume: 14 Issue: 1, 125 - 135, 01.02.2014

Nilgün Avcı , İbrahim Akdemir

Abstract

The main objective of this research is to analyze the impact of corporate social responsibility on job satisfaction in hotels. Dimensions of corporate social responsibility used in the study include economic, philanthropic, and ethical aspects. A total of 229 employees in 7 hotels in Çesme area constitued the sample of this study. Data is collected through a structured questionnaire. After testing for the basic aspects of reliability and validity, regression and factor analyses are used to test the hypotheses of the study. The findings of the study show that ethical and economic dimensions of CSR have a positive effect on job satisfaction. In building of these findings, it is argued that CSR performance can be an effective way for companies to maintain a positive relationship with their employees and this study provides practical implications for hotel managers when implementing CSR and JS strategies

Keywords

Job satisfaction corporate social responsibility hotels

References

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Konaklama İşletmelerinde Kurumsal Sosyal Sorumluluk Algısının İş Doyumu Üzerine Etkisi

Year 2014, Volume: 14 Issue: 1, 125 - 135, 01.02.2014

Nilgün Avcı , İbrahim Akdemir

Abstract

Bu çalışmada, konaklama işletmelerinin kurumsal sosyal sorumluluk algılarının çalışanların iş doyumu üzerindeki etkileri araştırılmıştır. Çalışmada kurumsal sosyal sorumluluk; etik, gönüllülük ve ekonomik sosyal sorumluluk olarak üç boyutta ele alınmıştır. Araştırma yöntemi olarak alan araştırma yöntemi kullanılmış, yapılandırılmış anket tekniği ile veriler Çeşme’de faaliyet gösteren 4 ve 5 yıldızlı oteller, butik oteller ile tatil köylerinde çalışanlardan toplanmıştır. Toplanan verilere SPSS 16 paket programı kullanılarak, faktör analizi ve regresyon analizi uygulanmıştır. Çalışmanın bulguları,kurumsal sosyal sorumluluğun, etik ve ekonomik sosyal sorumluluk boyutlarınıniş doyumunu olumlu yönde etkilediğini göstermektedir.Bulgular, KSS uygulamalarının, işletmelerin işgörenleri ile ilişkilerinde olumlu etkisinin olabileceğini göstermektedir. Çalışmanın sonuçları, konaklama işletmeleri yöneticileri için pratikte, kurumsal sosyal sorumluluk ve iş doyumu stratejileri geliştirirken yararlı olabilir

Keywords

İş doyumu kurumsal sosyal sorumluluk konaklama işletmeleri

References

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  • Alakavuklar, O.N., Kılıçaslan, S. ve Öztürk, E.B. (2009)“Türkiye’de Hayırseverlikten Kurumsal Sosyal Sorumluluğa Geçiş: Bir Kurumsal Değişim Öyküsü”Yönetim AraştırmalarıDergisi,9(2):103-143.
  • Ararat, M. (2008)“A Development Perspective for Corporate Social Responsibility: Case of Turkey”Corporate Governance, 8(3):271-285.
  • Arnett, D.B., Laverie, D.A. ve McLane, C. (2002)“Using Job Satisfaction and Pride as Internal- Marketing Tools”Cornell Hotel and Restaurant Administration Quarterly, 43(2):87-96.
  • Bielak, D., Bonini, S.M.J. ve Oppenheim, J.M. (2007)“CEOs on Strategy and Social Issues. The McKinsey Quarterly, Web Exclusive, October”,http:// www.mckinseyquarterly.com/article_page.aspx?ar=2056 &pagenum=7, (22/06/2012).
  • Berger, I.E., Cunningham, P.H. ve Drumwright, M.E. (2006)“Identity, Identification, and Relationship Through Social Alliances”Journal of the Academy of Marketing Science, 34(2): 128-137.
  • Bies, R.J., Bartunek, J.M., Fort, T.L. ve Zald, M.N. (2007)“Corporation as Social Chance Agents: Individual, Interpersonal, Institutional and Environmental Dynamics”Academy of Management Review, 32:788-793.
  • Boddy, C.R., Ladyshewsky, R.K. ve Galvin, P. (2010)“The Influence of Corporate Psychopaths on Corporate Social Responsibility and Organizational Commitment to Employees”Journal of Business Ethics, 97:1-19.
  • Bonache, J. (2005)“Job Satisfaction Among Expatriates, Repatriates and Domestic Employees: The Perceived Impact of International Assignments on Workrelated Variables”Personnel Review, 34(1):110-124.
  • Bowen, H.R. (1953)Social Responsibilities of Businessman, New York, Harper&Row.
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  • Brammer, S., Millington, A. ve Rayton, B. (2007)“The Contribution of Corporate Social Responsibility to Organizational Commitment”International Journal of Human Resource Management,18(10):1701-1719.
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  • Carroll, A.B. (1979)“A Three Dimensional Conceptual Model of Corporate Social Performance”Academy of Management of Review, 4(4):497-505.
  • Carroll, A.B. (1991)“The Pyramid of Corporate Social Responsibility:Toward the Moral Management of Organizational Stakeholders”Business Horizons,4:39-48.
  • Claydon, T. ve Doyle, M. (1996)“Trusting Me, Trusting You? The Ethics of Employee Empowerment”Personnel Review,25(6):13-25.
  • Collier, J. ve Esteban, R. (2007)“Corporate Social Responsibility and Employee Commitment”Business Ethics: A European Revie. 16(1):19-33.
  • Çalışkan, O. ve Ünüsan, Ç. (2011)“Otel Çalışanlarının Kurumsal Sosyal Sorumluluk Algısının İş Tatmini ve İşte Kalma Niyetine Etkisi”Anatolia: Turizm Araştırmaları Dergisi,22(2):154-166.
  • Ertuna, B. ve Tükel, A. (2009)“Türkiye’de KSS Uygulamaları: Geleneksel ve Küresel Arasında”Yönetim Araştırmaları Dergisi, 9(2):145-172.
  • Font, X., Walmsley, A., Cogotti, S., McCombes, L. ve Häusler, N. (2012)“Corporate Social Responsibility: The Disclosure-Performance Gap”Tourism Management, 33:1544-1553.
  • Garay, L. ve Font, X. (2012) “Doing Good to Do Well? Corporate Social Responsibility Reasons, Practices and Impacts in Small and Medium Accommodation Enterprises”International Journal of Hospitality Management, 31:329-337.
  • Gil, I., Berenguer, G.ve Cervera, A. (2008)“The Roles of Service Encounters, Service Value, and Job Satisfaction in Achieving Customer Satisfaction in Business Relationships”Industrial Marketing Management, 37:921–939.
  • Golja, T. ve Nižić, M.K. (2010)“Corporate Socıal Responsibility in Tourism-The Most Popular Tourism Destinations in Croatia: Comparative Analysis”Managem ent,15(2):107-121.
  • Grosbois, D. (2012)“Corporate Social Responsibility Reporting by the Global Hotel Industry: Commitment, Initiatives and Performance”International Journal of Hospitality Manageme, 31:896-905.
  • Hair, J.F., Anderson, R.E., Tatham, R.L., ve Black, W. (2006). Multivariate Data Analysis. Prentice Hall. 6. Baskı. New Jersey.
  • Hansen, S.D., Dunford. B.B., Boss, A.D., Boss, W.R. ve Angermeier, I. (2011)“Corporate Social Responsibility and the Benefits of Employee Trust: A Cross-Disciplinary Perspective”J Bus Ethics, 102:29-45.
  • Henderson, J.C. (2007)“Corporate Social Responsibility and Tourism: Hotel Companies in Phuket, Thailand, After the Indian Ocean Tsunami”Hospitality Management, 26:228-239.
  • Homburg, C. ve Stock, R.M. (2004)“The Link Between Salespeople’s Job Satisfaction and Customer Satisfaction in a Business-to-Business Context: a Dyadic Analysis”Journal of Academy of Marketing Science, 32(2):144-158.
  • Inoue, Y. ve Lee,S.(2011)“Effects of Different Dimensions of Corporate Social Responsibility on Corporate Financial Performance in Tourism-Related Industries”Tourism Management,32:790-804.
  • Judge, T.A., Thoresen, C.J., Bono, J.E., ve Patton, G.K. (2001)“The Job Satisfaction-job Performance Relationship: A Qualitative and Quantitative Review”Psychological Bullet,127:376-407.
  • Kalaycı, Ş. (2008)SPSS Uygulamalı Çok Değişkenli İstatistik Teknikleri, 3.Baskı, Ankara, Asil Yayın Dağıtım Ltd. Şti.
  • Kang, K.H., Lee, S. ve Huh, C. (2010)“Impacts of Positive and Negative Corporate Social Responsibility Activities on Company Performance in the Hospitality Industry” International Journal of Hospitality Management, 29:72-82.
  • Kemper, A., Martin, R.L. (2010)“After the Fall:The Global Financial Crisis as a Test of Corporate Social Responsibility Theories”European Management Review, 7(4):229-240.
  • Kim, E.E.K., Kang, J. ve Mattila A.S. (2012)“The Impact of Prevention Versus Promotion Hope on CSR Activities”International Journal of Hospitality Managemen. 31:43-51.
  • Küskü, F. ve Erçek, M. (2000) ”Vatandaş Kuruluş Kavramı: Türk Kuruluşları İyi Birer Vatandaş mı?”Amme İdaresi Dergisi,33(3):79-95.
  • Küskü, F. ve Zarkada-Fraser, A. (2004)“An Empirical Investigation of Corporate Citizenship in Australia and Turkey”British Journal of Management, 15:57-72.
  • Lambert, E.G. Lynn, H.N. ve Barton, S.M.(2001)“The Impact of Job Satisfaction on Turnover Intent: A Test of a Structural Measurement Model Using a National Sample of Workers”The Social Science Journal, 38:233-250.
  • Larson, B.V., Flaherty, K.E.,Zablah,, A.R.,Brown T.J. ve Wiener, J.L. (2008)“Linking Cause-RelatedMarketing to Sales Force Responses and Performance in a Direct Selling Context” Journal of the Academy of Marketing Science, 36(2):271-277.
  • Lee, S. ve Heo, C.Y. (2009)“Corporate Social Responsibility and Customer Satisfaction Among US Publicly Traded Hotels and Restaurants”International Journal of Hospitality Management,28:635-637.
  • Lee, S. ve Park, S.Y. (2009)“Do Socially Responsible Activities Help Hotels and Casinos Achieve their Financial Goals?”International Journal of Hospitality Management,105-112.
  • Lee, H., Park, T.K., Moon, H.K., Yang, Y.H. ve Kim, C. (2009)“Corporate Philanthropy, Attitude Towards Corporations, and Purchase Intentions: a South Korea Study”Journal of Business Research, 62(10):939-946.
  • Lee, Y.Ki, Kim,Y.S., Lee, K.H, ve Li, D. (2011)“The Impact of CSR on Relationship Quality and Relationship Outcomes: A Perspective of Service Employees”International Journal of Hospitality Management,31(3):745:756.
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There are 79 citations in total.

Details

Other ID JA38GB48YB
Journal Section Research Article
Authors

Nilgün Avcı

İbrahim Akdemir This is me

Publication Date February 1, 2014
Published in Issue Year 2014 Volume: 14 Issue: 1

Cite

APA Avcı, N., & Akdemir, İ. (2014). The Impact of Corporate Social Responsibility on Job Satisfaction in Hotels. Ege Academic Review, 14(1), 125-135.
AMA Avcı N, Akdemir İ. The Impact of Corporate Social Responsibility on Job Satisfaction in Hotels. ear. February 2014;14(1):125-135.
Chicago Avcı, Nilgün, and İbrahim Akdemir. “The Impact of Corporate Social Responsibility on Job Satisfaction in Hotels”. Ege Academic Review 14, no. 1 (February 2014): 125-35.
EndNote Avcı N, Akdemir İ (February 1, 2014) The Impact of Corporate Social Responsibility on Job Satisfaction in Hotels. Ege Academic Review 14 1 125–135.
IEEE N. Avcı and İ. Akdemir, “The Impact of Corporate Social Responsibility on Job Satisfaction in Hotels”, ear, vol. 14, no. 1, pp. 125–135, 2014.
ISNAD Avcı, Nilgün - Akdemir, İbrahim. “The Impact of Corporate Social Responsibility on Job Satisfaction in Hotels”. Ege Academic Review 14/1 (February 2014), 125-135.
JAMA Avcı N, Akdemir İ. The Impact of Corporate Social Responsibility on Job Satisfaction in Hotels. ear. 2014;14:125–135.
MLA Avcı, Nilgün and İbrahim Akdemir. “The Impact of Corporate Social Responsibility on Job Satisfaction in Hotels”. Ege Academic Review, vol. 14, no. 1, 2014, pp. 125-3.
Vancouver Avcı N, Akdemir İ. The Impact of Corporate Social Responsibility on Job Satisfaction in Hotels. ear. 2014;14(1):125-3.