The Hierarchy of Motivations Turning Manufacturers’ Attention to Reverse Logistics

Year 2018, Volume: 18 Issue: 2, 243 - 259, 01.04.2018

Metehan Feridun Sorkun

https://doi.org/10.21121/eab.2018237353

Cited By: 2

Abstract

The aim of this study is to outline the motivating

factors hierarchically, which turn the manufacturing

firms’ attention to reverse logistics. Effective reverse

logistics management provides many advantages

such as reducing operational costs, increasing

customer satisfaction, boosting brand value,

and meeting the requirements of environmental

regulations. Since reverse logistics helps firms

to accomplish wide range of goals, this research

searches for the fundamental motivation of

Turkish manufacturers to give emphasis on reverse

logistics. To this end, this study examines the

reverse logistics processes of the Turkish giant

manufacturing company, Vestel, for its electricelectronic

product groups. The nominal group

technique is applied with the participation of

Vestel managers, which provides the data on

how the goals aimed to accomplish via reverse

logistics interrelate. Then, interpretative structure

modelling is used to establish the hierarchy of

reverse logistics motivation factors. This hierarchy

shows the fundamental motivations through which

it is possible to accomplish many goals together.

Hence, the results of this study give guidance to

both policy makers and managers in formulating

their product return policies and strategies.

Keywords: reverse logistics, interpretative

structure modelling, recycling, waste management,

product recovery management, closed-loop supply

chain management.

Keywords

reverse logistics, interpretative structure modelling, recycling, waste management, product recovery management, closed-loop supply chain management

References

• Agrawal, S., Singh, R. K. ve Murtaza, Q. (2015) “A literature review and perspectives in reverse logistics” Resources, Conservation and Recycling, 97: 76-92.
• Aksen, D., Aras, N., ve Karaarslan, A. G. (2009) “Design and analysis of government subsidized collection systems for incentive-dependent returns” International Journal of Production Economics, 119(2): 308-327.
• Atık elektrikli ve elektronik eşyalar (AEEE) kontrolü yönetmeliği (2012), Resmi Gazete, adres: http://www. resmigazete.gov.tr/eskiler/2012/05/20120522-5.htm (17.04.2017).
• Atık Elektrikli ve Elektronik Eşyaların Kontrolü Yönetmeliği Belediye Uygulama Rehberi (2016), https:// recturkey.files.wordpress.com/2016/11/aeee_rehberi. pdf (12.05.2017) ISBN: 978-975-6180-45-7
• Attri, R., Dev, N., ve Sharma, V. (2013). “Interpretive structural modelling (ISM) approach: an overview” Research Journal of Management Sciences, 2(2): 3-8. Bai, C., ve Sarkis, J. (2013) “Flexibility in reverse logistics: a framework and evaluation approach” Journal of Cleaner Production, 47: 306-318.
• Bernon, M., Rossi, S., ve Cullen, J. (2011) “Retail reverse logistics: a call and grounding framework for research” International Journal of Physical Distribution & Logistics Management, 41(5): 484-510.
• Biehl, M., Prater, E., ve Realff, M. J. (2007) “Assessing performance and uncertainty in developing carpet reverse logistics systems” Computers & Operations Research, 34(2): 443-463.
• Blackburn, J. D., Guide, V. D. R., Souza, G. C., ve Van Wassenhove, L. N. (2004) “Reverse supply chains for commercial returns” California management review, 46(2): 6-22.
• Carter, C. R., ve Ellram, L. M. (1998) “Reverse logistics: a review of the literature and framework for future investigation” Journal of business logistics, 19(1): 85.
• Daugherty, P. J., Myers, M. B., ve Richey, R. G. (2002) “Information support for reverse logistics: the influence of relationship commitment” Journal of Business Logistics, 23(1): 85-106.
• Demirel, E., Demirel, N., ve Gökçen, H. (2016) “A mixed integer linear programming model to optimize reverse logistics activities of end-of-life vehicles in Turkey” Journal of Cleaner Production, 112: 2101-2113.
• DiMaggio, P. J. ve Powell, W. W. (2000) “The iron cage revisited institutional isomorphism and collective rationality in organizational fields” In Economics Meets Sociology in Strategic Management (143-166). Emerald Group Publishing Limited.
• Eisenhardt, K. M., ve Martin, J. A. (2000) “Dynamic capabilities: what are they?” Strategic management journal: 1105-1121.
• Elday (2015) https://elday.org/aeee/aeee-nedir/tanim. (24.04.2017).
• Fleischmann, M., Van Nunen, J. A., ve Gräve, B. (2003) “Integrating closed-loop supply chains and spare-parts management at IBM” Interfaces, 33(6): 44-56.
• Govindan, K., Palaniappan, M., Zhu, Q., ve Kannan, D. (2012) “Analysis of third party reverse logistics provider using interpretive structural modeling” International Journal of Production Economics, 140(1): 204-211.
• Huang, Y. C., ve Yang, M. L. (2014) “Reverse logistics innovation, institutional pressures and performance” Management Research Review, 37(7): 615-641.
• Huscroft R. J., Hazen T. B., Hall J. D., Skipper B. J., ve Hanna B. J. (2013) “Reverse logistics: past research, current management issues, and future directions” The International Journal of Logistics Management, 24(3): 304-327.
• Janes, F. R. (1988). “Interpretive structural modelling: a methodology for structuring complex issues” Transactions of the Institute of Measurement and Control, 10(3): 145-154.
• Jayaraman, V., ve Luo, Y. (2007) “Creating competitive advantages through new value creation: a reverse logistics perspective” The Academy of Management Perspectives, 21(2): 56-73.
• Jayaraman, V., Ross, A. D., ve Agarwal, A. (2008) “Role of information technology and collaboration in reverse logistics supply chains” International Journal of Logistics: Research and Applications, 11(6): 409-425.
• Kalkınma Bakanlığı Elektronik Çalışma Grubu Raporu (2015), “Onuncu Kalkınma Planı 2014-2018”, http://www. kalkinma.gov.tr/Pages/OzelIhtisasKomisyonuRaporlari. aspx, (24.04.2017). ISBN 978-605-9041-24-9.
• Kara, S., Rugrungruang, F., ve Kaebernick, H. (2007) “Simulation modelling of reverse logistics networks” International Journal of Production Economics, 106(1): 61-69.
• Kulshreshtha, P., ve Sarangi, S. (2001) “No return, no refund”: an analysis of deposit-refund systems” Journal of Economic Behavior & Organization, 46(4): 379-394.
• Kumar, S., ve Putnam, V. (2008) “Cradle to cradle: Reverse logistics strategies and opportunities across threeindustry sector”. International Journal of Production Economics, 115(2): 305-315.
• Öztürk, T. (2015) “Generation and management of electrical–electronic waste (e-waste) in Turkey” Journal of Material Cycles and Waste Management, 17: 411–421.
• Ravi, V., ve Shankar, R. (2005) “Analysis of interactions among the barriers of reverse logistics” Technological Forecasting and Social Change, 72(8): 1011-1029.
• Ravi, V. (2012) “Evaluating overall quality of recycling of e-waste from end-of-life computers” Journal of Cleaner Production, 20(1): 145-151.
• Rogers, Dale S., ve Ronald S. Tibben-Lembke. (1999). “Going backwards: reverse logistics trends and practices” Vol. 2. Pittsburgh, PA. Silva, D. A. L., Renó, G. W. S., Sevegnani, G., Sevegnani, T.
• B., ve Truzzi, O. M. S. (2013) “Comparison of disposable and returnable packaging: a case study of reverse logistics in Brazil” Journal of Cleaner Production, 47: 377-387.
• Škapa, R., ve Klapalová, A. (2012) “Reverse logistics in Czech companies: increasing interest in performance measurement” Management Research Review, 35(8): 676-692.
• Sorkun, MF ve Onay, M. (2016) “Ürün Modülerliğinin Ters Lojistik Süreçleri Üzerinden Tedarik Zinciri Stratejilerine Etkisi” Sosyal ve Beşeri Bilimleri Dergisi, 8(2): 41-57 ISSN: 1309 -8039.
• Sorkun, MF ve Onay, M. (2018)” The Effects of Companies’ Reverse Logistics Motivations on Their Reverse Logistics Networks” In: Hasan Dincer, Ümit Hacioglu, Serhat Yüksel (eds) Strategic Design and Innovative Thinking in Business Operations. Springer, Cham
• Srivastava, S. K. (2008) ”Network design for reverse logistics” Omega, 36(4): 535-548.
• Tibben-Lembke, R. S., ve Rogers, D. S. (2002) “Differences between forward and reverse logistics in a retail environment” Supply Chain Management: An International Journal, 7(5): 271-282.
• Tibben-Lembke, R. S. (2002) “Life after death: reverse logistics and the product life cycle” International Journal of Physical Distribution & Logistics Management, 32(3): 223-244.
• Vestel Şirketler Grubu (2016). https://www.vestel.com. tr/vestelsirketlergrubu (24.04.2017).
• Warfield, J. N. (1974). “Toward interpretation of complex structural models” IEEE Transactions on Systems, Man, and Cybernetics, 4(5): 405-417.
• Ye, F., Zhao, X., Prahinski, C., ve Li, Y. (2013) “The impact of institutional pressures, top managers' posture and reverse logistics on performance—Evidence from China” International Journal of Production Economics, 143(1): 132-143.