Porter’ın Elmas Modeli ile Türk Hastanecilik Sektörünün Yapılsal Analizi: Gelişmekte olan Piyasadan Bir Vaka

Year 2019, Volume: 19 Issue: 1, 103 - 118, 01.01.2019

Pınar Özbılen

Abstract

Bu çalışma, Porter’ın elmas modelini Türk Hastane
endüstrisine uygulayarak, endüstrinin uluslararası rekabet avantajı
kaynaklarını açıklamaktadır. Çalışmanın amacı, Türk Hastane Sektörünün
rekabetçi yapısını anlamak ve elmas modelinin gelişmekte olan ülkelere
uygulanabilir olup olmadığını değerlendirmektir. Bu çalışmada yapılan Türk
hastane endüstrisine ilişkin ayrıntılı vaka incelemesi, saygın danışmanlık
firmalarının yayınlarından ve ulusal ve uluslararası raporlardan elde edilen
ikincil verilerin ve sektör temsilcileriyle yapılan mülakatların analizi ile
gerçekleştirilmiştir. Sonuçlar genellikle Porter’ın modelini desteklemektedir.
Şöyle ki, Türk hastane endüstrisi, yatırım-odaklı seviyede bulunan bir ülkenin
elmas modeline ait karakteristikleri göstermektedir. Kısacası, Türkiye; yüksek
teknoloji, modern tesisler, iyi eğitim almış nispeten düşük ücretli sağlık
personeli, uygun hava taşımacılığı ve güçlü hükümet desteğinden yararlanırken
tatmin edici derecede sofistike ulusal talepten ve gelişmiş destek
endüstrilerinden yoksundur.

Keywords

Uluslararası rekabet, Elmas Modeli, Türkiye, Hastanecilik Sektörü

A Structural Analysis of the Turkish Hospital Industry Using Porter’s Diamond Framework: A Case from an Emerging Market

Abstract

This study applies Porter’s diamond framework to the Turkish
Hospital industry, in an attempt to explicate the sources of international
competitive advantage. The main objective is to provide insights into the
competitive structure of the Turkish Hospital Industry and assess whether the
framework can be applied to a developing country setting. A detailed case study
of the Turkish hospital industry has been conducted with an examination of
secondary data from publications of prestigious consultancy firms and national
and international reports, and field interviews with four company executives
from the hospitals most preferred by foreign patients and two industry
association representatives from private insurance and medical device
industries (related/ supporting industries). The results are generally
supportive of Porter (1990); meaning that the Turkish hospital industry
exhibits the characteristics proposed by the diamond framework for a country at
an investment-driven stage. In brief, Turkey enjoys high technology, modern
facilities, well-trained relatively low-paid medical staff, favorable air
transportation and strong government support but lacks the satisfactorily
sophisticated home demand, advanced support and related industries.

Keywords

International competitiveness, Diamond framework, Turkey, Hospital Industry

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