The Effect of Marketing Mix on Customer Behaviour

Abstract

Any business aiming to increase the selling process which is obviously very hard, thus, managers use marketing in order to motivate consumers to buy the products or the service. The success and long-term expansion of most businesses are dependent on increasing product awareness and ultimate acquisition. Most trade firms face a substantial issue in understanding how to assess and evaluate the impact of their integrated marketing communication operations on their overall company success. As marketing authors have pointed out, determining the effectiveness of sponsorship is the most difficult aspect of marketing communications campaigns. The purpose of this research is to study the impact of marketing mix on sales.

Keywords

• Marketing
• sales
• Personal-selling
• Promotion
• Advertising
• Public-relations
• Consumer

Supporting Institution

Arab American university of Palestine

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