GEOGRAPHICAL DISTRIBUTION OF MODERN AND POSTMODERN ACCOMMODATION SUPPLY: A CASE STUDY OF İZMİR (TURKEY)

Year 2019, Volume: 28 Issue: 1, 33 - 50, 15.07.2019

Ersin Demir Gözde Emekli

Abstract

In this study, the geographical distribution of modern accommodation facilities and postmodern sharing
residences in Izmir are compared. First, the geographical distribution of traditional facilities was
observed by using the data of Izmir Provincial Directorate of Culture and Tourism. Afterwards, the
locations of local residents who included their living spaces in CouchSurfing and Airbnb were
determined. In this respect, 392 CouchSurfers were selected by random sampling method and they
completed an online survey. The spatial data of Airbnb residences, on the other hand, were obtained
from Airdna.
According to the findings, modern supply is concentrated in districts such as Çeşme (96-35%), Selçuk
(19-7%) and Menderes (15-5%) which are characterized by sea-sun-sand and material, whereas
postmodern supply is concentrated in Karşıyaka (181-12%), Bornova (161-11%), and Buca (61-4%)
which are outside the traditional accommodation corridor and focus on non-material culture. On the
other hand, the supply of Airbnb provides accommodation in the districts such as Çeşme (339-32%),
Urla (46-4%) and Karaburun (44-4%) where traditional facilities are generally concentrated. The
geographical distribution of modern (69-25%) and postmodern (235-16%) supply in central Izmir shows
parallelism only in Konak. When this similarity on the district is examined on a quarter levels however,
it turns out that the facilities are concentrated in central and coastal quarters and adjacent quarters
whereas the residences are more dispersed and are located in the outskirts.
In conclusion, the opening of residences in tourism by individuals, adopting the sharing culture, has
brought about more balanced distribution of accommodation within the destination. It has provided a
range of locations and prices as well as creating an alternative accommodation possibility and this
situation allows post-tourists to go outside of tourist bubble and transition to areas in the back regions
which are the actual residential areas.

Keywords

Postmodern tourism, network society, sharing economy, CouchSurfing, Airbnb, Izmir

GEOGRAPHICAL DISTRIBUTION OF MODERN AND POSTMODERN ACCOMMODATION SUPPLY: A CASE STUDY OF İZMİR (TURKEY)

Abstract

Bu çalışmada, modern turizmin geleneksel konaklama tesisleri ile postmodern turizmin paylaşım
konutlarının coğrafi dağılışı ve bu dağılışın nedenleri İzmir ölçeğinde ele alınmıştır. İlk olarak, İzmir İl
Kültür ve Turizm Müdürlüğü verilerinden yararlanılarak, geleneksel konaklama tesislerinin coğrafi
dağılışı yapılmıştır. Daha sonra, yaşam alanlarını CouchSurfing ve Airbnb platformlarına dâhil eden
yerel sakinlerin kümelendiği lokasyonlar tespit edilmiştir. Bu bağlamda, CouchSurfing platformu
üzerinden rastgele örneklem yöntemiyle belirlenen 392 kişiye çevrimiçi anket uygulanmış, Airbnb
konutlarının mekânsal verileri ise Airdna aracılığıyla elde edilmiştir.
Çalışma kapsamında, modern arz unsurlarının; deniz-kum-güneş ve maddi kültür öğeleriyle karakterize
olan Çeşme (96-%35), Selçuk (19-%7), Menderes (15-%5) gibi ilçelerde, postmodern arz unsurlarının
ise Karşıyaka (181-%12), Bornova (161-%11), Buca (61-%4) gibi geleneksel konaklama koridorunun
dışarısında kalan ve maddi olmayan kültür öğeleri merkezli destinasyonlarda yoğunlaştığı saptanmıştır.
Ayrıca, Airbnb arz unsurları ağırlıklı olarak geleneksel konaklama tesislerinin kümelendiği; Çeşme
(339-%32), Urla (46-%4), Karaburun (44-%4) gibi diğer ilçelerde alternatif konaklama imkânı
sağlamaktadır. Modern (69-%25) ile postmodern (235-%16) arz unsurlarının kent merkezindeki coğrafi
dağılışı, sadece Konak’ta paralellik göstermektedir. İlçe bazındaki bu benzerlik, mahalle ölçeğinde
irdelendiğinde ise geleneksel tesislerin merkez kıyı ve bunların çeperinde yoğunlaştığı, paylaşım
konutlarının ise çok daha saçaklı bir özellik sergileyerek arka mahallerde kümelendiği bulunmuştur.
Sonuç olarak, paylaşım kültürünü benimsemiş ağ toplumunca kişisel konutların arz unsuru olarak
turizme açılması, konaklama olanaklarının daha dengeli dağılışını beraberinde getirmiş, lokasyon ve
fiyat çeşitliliği sağlamış ve alternatif konaklama imkânı oluşturmuştur. Bu durum ise post-turistlerin
turist balonu dışarısına çıkmasını ve kurgulanmış ön bölgelerden, yerel sakinlerin yaşam alanları olan
arka bölgelere geçmesini sağlamıştır. 

Keywords

Postmodern turizm, ağ toplumu, paylaşım ekonomisi, CouchSurfing, CouchSurfing, Airbnb

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