As a relatively new media, social media has been fairly researched by scholars emanating from Media and Communication Studies, Political Science, Public Administration and Sociology, just to mention a few. A considerable effort has been invested by these scholars to explore the dynamics and implications of social media. But the understanding of this phenomenon remains uncommon; yet most of the contributors to this discourse operate from Euro-American consciousness - which does not accurately capture the essence of African reality. Based on qualitative materials and Afrocentricity, this paper concedes that generally social media births casual social relations. But it argues that its unguarded nature as reflected in Mpofu's rants constitute an imminent threat to knowledge development in South Africa.
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As a relatively new media, social media has been fairly researched by scholars emanating from Media and Communication Studies, Political Science, Public Administration and Sociology, just to mention a few. A considerable effort has been invested by these scholars to explore the dynamics and implications of social media. But the understanding of this phenomenon remains uncommon; yet most of the contributors to this discourse operate from Euro-American consciousness - which does not accurately capture the essence of African reality. Based on qualitative materials and Afrocentricity, this paper concedes that generally social media births casual social relations. But it argues that its unguarded nature as reflected in Mpofu's rants constitute an imminent threat to knowledge development in South Africa.
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The author would like to record his gratitude to the undying spirit and solidarity of all victims of academic bullying.
Primary Language | English |
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Subjects | Communication and Media Studies |
Journal Section | Research Article |
Authors | |
Project Number | N/A |
Publication Date | May 1, 2023 |
Submission Date | March 10, 2023 |
Acceptance Date | April 25, 2023 |
Published in Issue | Year 2023 Volume: 7 Issue: 2 |
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