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Framing the Future: A Comparative Study of Landscape and Portrait Modes in Video Recording and Audience Engagement in Bayan College, Oman
Abstract
This research paper explores the influence of video aspect ratios on audience engagement among students of Bayan College, Oman. With the growing consumption of mobile-first content and the surge in short-form videos, the study investigates how landscape (16:9) and portrait (9:16) formats perform regarding viewer retention, interaction, and preference. The findings offer actionable insights for content creators and media professionals in Oman by combining quantitative survey responses and Instagram engagement metrics. This study significantly shows that portrait (9:16) videos outperform landscape (16:9) videos in terms of audience engagement, especially for short-form content on mobile platforms.
Keywords
References
- Abboud, G. D. (2021). Enhancing mobile advertising performance using new creative formats of digital video advertising.
Details
Primary Language
English
Subjects
Communication Technology and Digital Media Studies
Journal Section
Research Article
Authors
Publication Date
December 26, 2025
Submission Date
October 16, 2025
Acceptance Date
November 28, 2025
Published in Issue
Year 2025 Volume: 3 Number: 2
APA
Anbazhagan, H. (2025). Framing the Future: A Comparative Study of Landscape and Portrait Modes in Video Recording and Audience Engagement in Bayan College, Oman. Eurasian Journal of Media Communication and Culture Studies, 3(2), 89-94. https://doi.org/10.69999/emedia.1804950
AMA
1.Anbazhagan H. Framing the Future: A Comparative Study of Landscape and Portrait Modes in Video Recording and Audience Engagement in Bayan College, Oman. EMEDIA. 2025;3(2):89-94. doi:10.69999/emedia.1804950
Chicago
Anbazhagan, Hariharan. 2025. “Framing the Future: A Comparative Study of Landscape and Portrait Modes in Video Recording and Audience Engagement in Bayan College, Oman”. Eurasian Journal of Media Communication and Culture Studies 3 (2): 89-94. https://doi.org/10.69999/emedia.1804950.
EndNote
Anbazhagan H (December 1, 2025) Framing the Future: A Comparative Study of Landscape and Portrait Modes in Video Recording and Audience Engagement in Bayan College, Oman. Eurasian Journal of Media Communication and Culture Studies 3 2 89–94.
IEEE
[1]H. Anbazhagan, “Framing the Future: A Comparative Study of Landscape and Portrait Modes in Video Recording and Audience Engagement in Bayan College, Oman”, EMEDIA, vol. 3, no. 2, pp. 89–94, Dec. 2025, doi: 10.69999/emedia.1804950.
ISNAD
Anbazhagan, Hariharan. “Framing the Future: A Comparative Study of Landscape and Portrait Modes in Video Recording and Audience Engagement in Bayan College, Oman”. Eurasian Journal of Media Communication and Culture Studies 3/2 (December 1, 2025): 89-94. https://doi.org/10.69999/emedia.1804950.
JAMA
1.Anbazhagan H. Framing the Future: A Comparative Study of Landscape and Portrait Modes in Video Recording and Audience Engagement in Bayan College, Oman. EMEDIA. 2025;3:89–94.
MLA
Anbazhagan, Hariharan. “Framing the Future: A Comparative Study of Landscape and Portrait Modes in Video Recording and Audience Engagement in Bayan College, Oman”. Eurasian Journal of Media Communication and Culture Studies, vol. 3, no. 2, Dec. 2025, pp. 89-94, doi:10.69999/emedia.1804950.
Vancouver
1.Hariharan Anbazhagan. Framing the Future: A Comparative Study of Landscape and Portrait Modes in Video Recording and Audience Engagement in Bayan College, Oman. EMEDIA. 2025 Dec. 1;3(2):89-94. doi:10.69999/emedia.1804950
