DENGELI PUAN KARTI YAPISININ BANKACILIK SEKTÖRÜ IÇIN GENIŞLETILMESI

Yıl 2021, Cilt: 32 Sayı: 1, 127 - 146, 30.04.2021

Gulsen Akman , Hakan Turan

https://doi.org/10.46465/endustrimuhendisligi.797129

Öz

Günümüz iş ortamında, rekabet avantajı şirketler için çok önemli bir konudur. Dengeli Puan Kartı (DPK), tanınan performans değerlendirme yöntemleri arasında öne çıkmıştır.DPK stratejileri eylemlere dönüştürdüğünden, sadece finansal göstergeleri değil aynı zamanda finansal olmayan göstergeleri de kucaklar. Dört perspektif içeren mevcut BSC, bankalar için mevcut değildir. DPK şirketler için etkili bir araç olsa da dinamik değildir ve varyasyona duyarlı değildir. Yöntemin bu zayıflığı risk ve çevik bakış açıları eklenerek giderilebilir. Bu çalışmanın amacı, bankalar için genişletilmiş bir DPK yapısı önermektir. Risk ve çevik bakış açılarının DPK'nIn mevcut perspektifleri ile etkileşimini ve ilişkilerini sunmak için bulanık DEMATEL yöntemi kullanılmıştır. Bulanık DEMATEL sonuçları, riskin beş perspektifle en çok ilgili perspektif olduğunu göstermektedir.

Anahtar Kelimeler

Organizational Performance, Organizasyonel Performans, Bankacılık, bulanık DEMATEL, Türkiye

EXTENSION OF THE BALANCED SCORECARD STRUCTURE FOR BANKING INDUSTRY

Öz

In today’s business environment, competitive advantage is a crucial issue for companies. The Balanced Scorecard (BSC) has become prominent within recognized performance appraisal methods. Since the BSC transforms strategies to the actions, it embraces not only financial indicators but also non-financial indicators. Existing BSC containing four perspectives are not available for banks. Although the BSC is effective tool for companies, it is not dynamic and it is not sensitive to the variation. This weakness of the method could be eliminated by adding risk and agile perspectives. The aim of this study is to propose an expanded BSC structure for banks. In order to present interaction and relations of risk and agile perspectives with existing perspectives of BSC, fuzzy DEMATEL method is used. The fuzzy DEMATEL results indicate that risk is the most involved perspective with five perspective

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