METİN MADENCİLİĞİNİN TALEP PLANLAMADAKİ ROLÜNÜN İNCELENMESİ

Yıl 2021, Cilt: 32 Sayı: 2, 286 - 306, 31.08.2021

Erkan Işıklı

https://doi.org/10.46465/endustrimuhendisligi.796901

Öz

Uzun dönem kârlılık ve müşteri memnuniyeti açısından en parlak ürün çeşitlerini belirlemek, günümüz imalatçıları için stratejik bir öneme sahiptir. Bu amaç doğrultusunda, dış çeşitliliği azaltmayı sağlayan çeşitli işlemsel modellere ihtiyaç duyulur. Özellikle ana ve ikame talebin belirlenebilmesi için geliştirilecek talep tahmin modelleri kritik öneme sahiptir. Ancak, yapılandırılabilir ürünlerde olduğu gibi kestirilecek parametre sayısı fazlaca olduğunda, bu modeller genellikle “boyutsallık lanetine” maruz kalır. Yapılandırılabilir ürünler, önceden tanımlanmış ürün özelliklerinin çeşitli kombinasyonlarıdır. Çok sayıda ve derinlikteki ürün özelliği, talep tahmin sürecini rahatlıkla zorlaştırabilir çünkü teorik olarak böyle bir ürün milyonlarca farklı kombinasyonda yapılandırılabilir. Bu çalışmada, yapılandırılabilir bir ürün için müşteri değerlendirmeleri kullanılarak, büyük miktarda kritik bilgi kaybetmeden ürün özelliklerinin sayısını azaltıp talep tahmini sürecinin nasıl desteklenebileceği tartışılmıştır. Başvurulan çeşitli metin madenciliği tekniklerinin ürettiği sonuçlar, talep modelleri oluşturulurken, bu gibi niteliksel modellerin daha iyi bir çıkarım ve öngörü elde etmek için kullanılabileceğini göstermektedir.

Anahtar Kelimeler

İş analitiği, Metin madenciliği, Talep planlama, Yapılandırılabilir ürün

Kaynakça

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