Conference Paper

The Criteria for Reliability

Volume: 31 October 30, 2023
  • Otilia Dornyeı
  • Zsolt Tegla
EN

The Criteria for Reliability

Abstract

We conducted a large sample representative survey to get a deeper understanding of the Hungarian population's opinion on what makes them think a product or service is trustworthy. The main objective of the research is to design the Reliable Product Rewards Programme around a set of research-acceptable metrics that are valid and acceptable to all in 2021 and beyond. The University of Óbuda will participate in the development of the Reliable Product reward scheme in the future. When assessing the reliability criteria, 6 out of 10 factors were included. Based on the results of the research, it is proposed that the following 6 factors should be included in the Reliable Product reward system: 1. product value for money 2. product quality 3. recommendation by others (acquaintances, friends, family) 4. satisfaction with the product, after previous tasting/use 5. trial, during previous tasting/use. In our further research, familiarity will be considered as a separate dimension 0 as a filtering criterion in the reward system.

Keywords

References

  1. Barney, J., & Hansen, M. (1994). Trustworthiness as a source of competitive advantage. Strategic Management Journal, 15(1), 175–190.
  2. Fischer, M., Wagner, N., & Albers, S. (2013). Investigating the performance of budget allocation rules: A Monte Carlo study. Marketing Science Institute Report, 13-114.
  3. Hetesi, E. (2011). Értelmezhető-e a lojalitás A B2b piacokon. Vezetéstudomány, (1).
  4. Hofmeister Tóth, Á., Simon, J., & Sajtos, L. (2003). Consumer satisfaction. Budapest, Hungary: Alinea.

Details

Primary Language

English

Subjects

Other Fields of Education (Other)

Journal Section

Conference Paper

Authors

Otilia Dornyeı This is me
Hungary

Zsolt Tegla This is me
Hungary

Early Pub Date

October 27, 2023

Publication Date

October 30, 2023

Submission Date

April 3, 2023

Acceptance Date

August 14, 2023

Published in Issue

Year 2023 Volume: 31

APA
Dornyeı, O., & Tegla, Z. (2023). The Criteria for Reliability. The Eurasia Proceedings of Educational and Social Sciences, 31, 160-164. https://doi.org/10.55549/epess.1381975