Abstract
References
- Alba, J., Lynch, J., Weitz, B., Janiszevvski, C., Lutz, R., Sawyer, A., ve Wood, S., (1997), “Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces , Journal of Marketing, v: 61-3, s: 38-53
- Benjamin, R„ ve Wigand, R., (1995), “Electronic markets and Virtual value chains on the Information Superhighway”, Sloan Management Review, v: 36-2, s: 62-72
- Doyle, B„ Modahl, M. A., ve Abbott, B„ (1997), “Media & technology strategies”, httn://www. forrester.com, v: 1-7
- Ervvin, B„ Modahl, M. A., ve Johnson, J., (1997), “Business trade & technology strategies”, v: 1-1.
- Ghosh, S., (1998), “Making business sense of the Internet”, Harvard Business Review, v: 76-2, s: 126-135
- Heilbrunn, H., (1998), “Interactive Marketing in Europe”, Direct Marketing, v: 60-11, s: 56-59
- Hoffman, D., ve Novak, T. P., (1996), “Marketing in hypermedia computer-mediated environments: conceptual foundations”, Journal of Marketing, v: 60-3, s: 50-68
- Hoffman, D., Novak, T. P., ve Chatterjee, P., (1996), “Commercial scenarios for the Web: opportunities & challenges ,
- http://www.usc.edu/dept/annenberg/voll/issue3/hoffman.html
- Houlder, V., (1998), “Surfing in the wake of the Americans”, Financial Times, 17/06/1998, s: 17
- Kadison, M. L., Weisman, D. E., Modahl, M., Lieu, K. C., ve Levin, K., (1998), “On-line retail strategies”, http://www.forrester.com, v: 1-1.
- Lal, R., ve Sarvary, M., (1998). “Does the Internet always intensify price competition . Research Paper #1457R, Stanford University Graduate School of Business, s: 1-32
- Lee, H. G., ve Clark, T, H., (1996), ‘‘Market process reengineering through electronic market Systems: opportunities & challenges”, Journal of Management Information Systems, v: 13-3, s: 113-136
- Lockard, M„ (1998), “From paper to Cyberspace”, Target Marketine v 2 1-5. s: 49-50 '
- Mouyagar, W,. (1998), Opening Digital Markets, McGraw Hill, NewYork 2.Baskı
- Oltsik. J., Deutsch. W., ve Manoussoff, L., (1997). “Computing strategies”,
- hıtp://\vww.t-'>rresier,corn. v: 14-11
- Orler, V. J., ve Friedman, D. H.. (1998), “What consumeı-direct means to you”, Progressive Grocer, v: 77-4. s: 54-55
- Petratos, P., ve Vella, A., (1998), "The Internet & commerce: Vievvs from the other side of the Pond”, OR-40 Conference Paper, s: 1-32
- Rovvsom, M., (1998). “Bridging the gap from traditional marketing to electronic ccmmerce”, Direcl Marketing, v: 60-9, s: 23-25
- Sarkar. B.. (1996). “Intermediaries & Cybermediaries: A contiuning role for mediating players in the electronic marketplace”, bttp;//ww w.uşc.edu/depl/annerıberg/vol l/issue3/sarkar.hfml
- Sawyer. J„ Green. E. N„ ve Gerber, S., (1998), “European new media strategies , http://www.forrester.com v: 1-1
- Stenfıeld. C., (1996). “Electronic Commerce: An İntroduction to the Special Issue", http://www.uşçjdu/depL/annenberg/vol l/issue3/genintro himl
- Thornton, E., (1994), “Revolutıoıı in Japanese Retailing”, Fortune, 7/2/1994. s: 144
- Tunca, M. Z.. Hasköse. A. ve Yavuz, H„ (1999), “Cyber-Supply chain models for the 21st century”, Proceeedings of International Conference on Industrial Logistics ICIL’99, St. Petersburg, Russia 28 June- 1 July 1999. s: 354-360
- Wigan, R., ve Benjamin, I., (1996), “Electronic Commerce: Effects on
- pct;;onic Markets”,
- bJJi?,//www.usc.edu/depl/annenberg/voll/issue3/wjgan.html
- Yoegel. R„ (1997), “Global selling on the Internet”, Target Marketing v 20-3. s: 106-110 '
Abstract
References
- Alba, J., Lynch, J., Weitz, B., Janiszevvski, C., Lutz, R., Sawyer, A., ve Wood, S., (1997), “Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces , Journal of Marketing, v: 61-3, s: 38-53
- Benjamin, R„ ve Wigand, R., (1995), “Electronic markets and Virtual value chains on the Information Superhighway”, Sloan Management Review, v: 36-2, s: 62-72
- Doyle, B„ Modahl, M. A., ve Abbott, B„ (1997), “Media & technology strategies”, httn://www. forrester.com, v: 1-7
- Ervvin, B„ Modahl, M. A., ve Johnson, J., (1997), “Business trade & technology strategies”, v: 1-1.
- Ghosh, S., (1998), “Making business sense of the Internet”, Harvard Business Review, v: 76-2, s: 126-135
- Heilbrunn, H., (1998), “Interactive Marketing in Europe”, Direct Marketing, v: 60-11, s: 56-59
- Hoffman, D., ve Novak, T. P., (1996), “Marketing in hypermedia computer-mediated environments: conceptual foundations”, Journal of Marketing, v: 60-3, s: 50-68
- Hoffman, D., Novak, T. P., ve Chatterjee, P., (1996), “Commercial scenarios for the Web: opportunities & challenges ,
- http://www.usc.edu/dept/annenberg/voll/issue3/hoffman.html
- Houlder, V., (1998), “Surfing in the wake of the Americans”, Financial Times, 17/06/1998, s: 17
- Kadison, M. L., Weisman, D. E., Modahl, M., Lieu, K. C., ve Levin, K., (1998), “On-line retail strategies”, http://www.forrester.com, v: 1-1.
- Lal, R., ve Sarvary, M., (1998). “Does the Internet always intensify price competition . Research Paper #1457R, Stanford University Graduate School of Business, s: 1-32
- Lee, H. G., ve Clark, T, H., (1996), ‘‘Market process reengineering through electronic market Systems: opportunities & challenges”, Journal of Management Information Systems, v: 13-3, s: 113-136
- Lockard, M„ (1998), “From paper to Cyberspace”, Target Marketine v 2 1-5. s: 49-50 '
- Mouyagar, W,. (1998), Opening Digital Markets, McGraw Hill, NewYork 2.Baskı
- Oltsik. J., Deutsch. W., ve Manoussoff, L., (1997). “Computing strategies”,
- hıtp://\vww.t-'>rresier,corn. v: 14-11
- Orler, V. J., ve Friedman, D. H.. (1998), “What consumeı-direct means to you”, Progressive Grocer, v: 77-4. s: 54-55
- Petratos, P., ve Vella, A., (1998), "The Internet & commerce: Vievvs from the other side of the Pond”, OR-40 Conference Paper, s: 1-32
- Rovvsom, M., (1998). “Bridging the gap from traditional marketing to electronic ccmmerce”, Direcl Marketing, v: 60-9, s: 23-25
- Sarkar. B.. (1996). “Intermediaries & Cybermediaries: A contiuning role for mediating players in the electronic marketplace”, bttp;//ww w.uşc.edu/depl/annerıberg/vol l/issue3/sarkar.hfml
- Sawyer. J„ Green. E. N„ ve Gerber, S., (1998), “European new media strategies , http://www.forrester.com v: 1-1
- Stenfıeld. C., (1996). “Electronic Commerce: An İntroduction to the Special Issue", http://www.uşçjdu/depL/annenberg/vol l/issue3/genintro himl
- Thornton, E., (1994), “Revolutıoıı in Japanese Retailing”, Fortune, 7/2/1994. s: 144
- Tunca, M. Z.. Hasköse. A. ve Yavuz, H„ (1999), “Cyber-Supply chain models for the 21st century”, Proceeedings of International Conference on Industrial Logistics ICIL’99, St. Petersburg, Russia 28 June- 1 July 1999. s: 354-360
- Wigan, R., ve Benjamin, I., (1996), “Electronic Commerce: Effects on
- pct;;onic Markets”,
- bJJi?,//www.usc.edu/depl/annenberg/voll/issue3/wjgan.html
- Yoegel. R„ (1997), “Global selling on the Internet”, Target Marketing v 20-3. s: 106-110 '
Details
| Primary Language | Turkish |
|---|---|
| Journal Section | Makaleler |
| Authors | |
| Publication Date | June 30, 2002 |
| Published in Issue | Year 2002 Issue: 18 |
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