GLOBAL PAZARLAMA VE URUN STANDARTLAŞTIRMA/UYARLAMA KARARI

Yıl 2000, Sayı: 16, 117 - 132, 31.12.2000

İnci Varinli

Öz

  

Anahtar Kelimeler

global pazarlama, ürün standartlaştırma, pazarlama

Kaynakça

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