Abstract
References
- Baalbaki Imad B. and Naresh K. Malhotra, “Marketing Management Bases for International Market Segmentation: An Alternate Look at the Standardization/Customization Debate", International Marketing Revievv, Vol:10, No:1, 1993, s.19-44.
- Boddevvyn J.J., Robin Soehl and Jacques Picard, “Standardization in International Marketing: Is Ted Levitt in Fact Right?”, Business Horizons, November-December, 1986, s.69-75.
- Cateora Philip R., International Marketing, Sixth Edition, Richard D. Irvvin İne., Homewood llliois 1987.
- Czinkota Michael R. and llkka A. Ronkinen, Global Marketing, The Dreyden Press, Fort Worth, 1996.
- Douglas Susan P. and Yoram Wind, “The Myth of Globalization”, The Colombia Journal of World Business, Vol:22, No:4, VVinter 1987, s. 19-29.
- Hill John S. and Richard R. Stili, “Adapting Products to LDS Tastes”, Harvard Business Revievv, March-April 1984, s.92-101.
- Huszagh Sandra M., Richard J.Fox and Ellen Day, “Global Marketing: An Empirical Investigation”, Columbia Journal of World Business, Vol:21, (Tvventieth Anniversary Issue), 1986, s.31-43.
- Jain Subhash C., “Standardization of International Marketing Strategy: Some Research Hypotheses”, Journal of Marketing, Vol:53, January 1989, s.70-79.
- Johnson Jean L. and VVİboon Arunthanes, “İdeal and Actual Product Adaptation in US Exporting Firms’’, International Marketing Revievv, Vol:12, No:3, 1995, s.31-46.
- Keegan Warren, Multinational Marketing Management, Second Edition, Prentice Hail İne., New Jersey, 1980.
- Keegan VVarren, “Five Strategies for Multinational Marketing”, Eds: Hans Thorelli and Helmut Becker, International Marketing Strategy, Revised Edition, Pergamon Press, New York 1980, s.191-196.
- Kotabe Masaaki, “Efficiency vs. Effecttiveness Orientation of Global Sourcing Strategy: A Comparison of U.S. and Japanese Multinational Companies”, Academy of Management Executive, Vol:12, lssue:4, November 1998, s.107-119.
- Kotabe Masaaki and Kristian Helsen, Global Marketing Management, John VViley and Sons İne., New York, 1998.
- Lemak David J. and VVibon Arunthanes, “Global Business Strategy: A Contingency Approach”, Multinational Business Revievv, Vol:5, lssue:1, Spring 1997, s.26-37.
- Levitt Theodore, “The Globalization of Markets”, Harvard Business Revievv, May/June 1983, s.92-102.
- Ohmae Kenichi, “The Global Logic of Strategic Alliances", Harvard Business Revievv, March/April 1989, s.143-155.
- Quelch John A. and Helen Bloom, “The Return of The Country Manager1, McKinsey Ouarterly, lssue:2, 1996, s.30-43.
- Quelch John A. and Edvvard J. Hoff, “Customizing Global Marketing”, Harvard Business Revievv, Vol:64, May-June, 1986, s.59-68.
- Rosen Barry Nathan, “Global Products: When Do They Make Strategic Sense? , Advances in International Marketing, Vol:4, 1990, s.57-71.
- Samiee Saeed and Kendall Roth, “The Influence of G'obal Market^ Standardization on Performance”, Journal of Marketing, Vol. 56, Aprıl 1992, s.1-17.
- Szymanski David M., Sundar G. Bharadvvaj and P. Rajan Varadarajan, “Standardization versus Adaptation of International Marketing Strategy. n Empirical Investigation”, Journal of Marketing, Vol:57, October 1993, s.1-17.
- Tek Ö Baybars, Pazarlama İlkeleri, Global Yönetimsel Yaklaşım, Türkiye Uygulamaları, Cem Ofset Matbaacılık A.Ş., İstanbul, 1997.
- Terpstra Vern, International Marketing, Fourth Edition, Dryden Press, Chicago 1987.
- Toyne Brian and Peter G.P. VValters, Global Marketing Management: A Strategic Perspective, Allyn and Bacon, Boston, 1989.
- Verhage Bronislavv J. , Lee D. Dahringer and Edvvard W. Cundiff, “Wıll a Global Marketing Strategy Work? An Energy Conservatıon Perspective Journal of the Academy of Marketing Science, Vol:17, No:2, 1989, s.129-136.
- Wills James, A. Çoşkun Samlı, and Laurence Jacobs, “Developing Global Products and Marketing Strategies: A Construct and A Research Agenda , Journal of Academy of Marketing Science, Vol:19, No:1, 1991, s.1-9.
Abstract
References
- Baalbaki Imad B. and Naresh K. Malhotra, “Marketing Management Bases for International Market Segmentation: An Alternate Look at the Standardization/Customization Debate", International Marketing Revievv, Vol:10, No:1, 1993, s.19-44.
- Boddevvyn J.J., Robin Soehl and Jacques Picard, “Standardization in International Marketing: Is Ted Levitt in Fact Right?”, Business Horizons, November-December, 1986, s.69-75.
- Cateora Philip R., International Marketing, Sixth Edition, Richard D. Irvvin İne., Homewood llliois 1987.
- Czinkota Michael R. and llkka A. Ronkinen, Global Marketing, The Dreyden Press, Fort Worth, 1996.
- Douglas Susan P. and Yoram Wind, “The Myth of Globalization”, The Colombia Journal of World Business, Vol:22, No:4, VVinter 1987, s. 19-29.
- Hill John S. and Richard R. Stili, “Adapting Products to LDS Tastes”, Harvard Business Revievv, March-April 1984, s.92-101.
- Huszagh Sandra M., Richard J.Fox and Ellen Day, “Global Marketing: An Empirical Investigation”, Columbia Journal of World Business, Vol:21, (Tvventieth Anniversary Issue), 1986, s.31-43.
- Jain Subhash C., “Standardization of International Marketing Strategy: Some Research Hypotheses”, Journal of Marketing, Vol:53, January 1989, s.70-79.
- Johnson Jean L. and VVİboon Arunthanes, “İdeal and Actual Product Adaptation in US Exporting Firms’’, International Marketing Revievv, Vol:12, No:3, 1995, s.31-46.
- Keegan Warren, Multinational Marketing Management, Second Edition, Prentice Hail İne., New Jersey, 1980.
- Keegan VVarren, “Five Strategies for Multinational Marketing”, Eds: Hans Thorelli and Helmut Becker, International Marketing Strategy, Revised Edition, Pergamon Press, New York 1980, s.191-196.
- Kotabe Masaaki, “Efficiency vs. Effecttiveness Orientation of Global Sourcing Strategy: A Comparison of U.S. and Japanese Multinational Companies”, Academy of Management Executive, Vol:12, lssue:4, November 1998, s.107-119.
- Kotabe Masaaki and Kristian Helsen, Global Marketing Management, John VViley and Sons İne., New York, 1998.
- Lemak David J. and VVibon Arunthanes, “Global Business Strategy: A Contingency Approach”, Multinational Business Revievv, Vol:5, lssue:1, Spring 1997, s.26-37.
- Levitt Theodore, “The Globalization of Markets”, Harvard Business Revievv, May/June 1983, s.92-102.
- Ohmae Kenichi, “The Global Logic of Strategic Alliances", Harvard Business Revievv, March/April 1989, s.143-155.
- Quelch John A. and Helen Bloom, “The Return of The Country Manager1, McKinsey Ouarterly, lssue:2, 1996, s.30-43.
- Quelch John A. and Edvvard J. Hoff, “Customizing Global Marketing”, Harvard Business Revievv, Vol:64, May-June, 1986, s.59-68.
- Rosen Barry Nathan, “Global Products: When Do They Make Strategic Sense? , Advances in International Marketing, Vol:4, 1990, s.57-71.
- Samiee Saeed and Kendall Roth, “The Influence of G'obal Market^ Standardization on Performance”, Journal of Marketing, Vol. 56, Aprıl 1992, s.1-17.
- Szymanski David M., Sundar G. Bharadvvaj and P. Rajan Varadarajan, “Standardization versus Adaptation of International Marketing Strategy. n Empirical Investigation”, Journal of Marketing, Vol:57, October 1993, s.1-17.
- Tek Ö Baybars, Pazarlama İlkeleri, Global Yönetimsel Yaklaşım, Türkiye Uygulamaları, Cem Ofset Matbaacılık A.Ş., İstanbul, 1997.
- Terpstra Vern, International Marketing, Fourth Edition, Dryden Press, Chicago 1987.
- Toyne Brian and Peter G.P. VValters, Global Marketing Management: A Strategic Perspective, Allyn and Bacon, Boston, 1989.
- Verhage Bronislavv J. , Lee D. Dahringer and Edvvard W. Cundiff, “Wıll a Global Marketing Strategy Work? An Energy Conservatıon Perspective Journal of the Academy of Marketing Science, Vol:17, No:2, 1989, s.129-136.
- Wills James, A. Çoşkun Samlı, and Laurence Jacobs, “Developing Global Products and Marketing Strategies: A Construct and A Research Agenda , Journal of Academy of Marketing Science, Vol:19, No:1, 1991, s.1-9.
Details
| Primary Language | Turkish |
|---|---|
| Journal Section | Makaleler |
| Authors | |
| Publication Date | December 31, 2000 |
| Published in Issue | Year 2000 Issue: 16 |
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