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KAYSERİ’DE YAŞAYAN BİREYLERİN GAZETE SATINALMA VE OKUMA ALIŞKANLIKLARI ÜZERİNE BİR ARAŞTIRMA

Year 1998, Issue: 13, 113 - 122, 31.12.1998

Abstract

      

References

  • Bartos, R., “Över 49: The Invisible Consumer Market,” Harvard Business Revievv 58 (January/February 1980), ss.140-148.
  • Bodec, B., “Market With a Future-Retirement,” Marketina And Media Decisions (December 1980), ss.74-120. ’
  • Capital. (Aralık 1995),
  • Darden, W.R., O. Erdem ve D.K. Darden, “A Comparison and Test of Three Causal Models of Patronage Intentions,” der. R.F. Lusch ve W.R. Darden. Patronaae Behavior anri Retail Management. New York: Elsevier-North Holland, 1982, ss.29-43.
  • Dursun, Y. Gençlerin Tüketicilik Rolünü Kazanmaları ['basılmamış doktora tezi) Erciyes Üniversitesi Sosyal Bilimler Enstitüsü, Kayseri, 1993 ’
  • Levy, S.J., “Social Class and Consumer Behavior," der. J.W. Newman On Knovvina the Consumer. New York: John Wiley and Sons, 1966, ss. 146-160.
  • Marketing Türkiye. 136 (15 Aralık 1QQB) s 70.
  • Milliyet, “Bilgi Çağının Taşrasındayız,” (14 Nisan 1997), s.7.
  • Morrison, A.J., 'Mass Media Use by Adults,” American Behavioral Scientist 23 (September/October 1979), ss.71-93. —
  • Moschis, G.P. Acguisition of the Consumer Role bv Adolescents Atlanta Georaia Georgia State University, 1978. ’
  • Moschis, G.P., ve R.L. Moore, * An Analysis of the Acquisition of Some Consumer Competencies Among Adolescents,” Journal of Consumer Affairs 12 (VVİnter 1978)
  • , Decision Making Among the Young: A Socialization Perspective ”
  • Journal of Consumer Research 6 (September 1979), ss.101-112.
  • Moschis, G.P., R.L. Moore ve T.J. Stanley, “An Exploratory Study of Brand Loyalty Development," Mvances in Consumer Research, vol. 11, der. T.C. Kinnear Ann Arbor MI: Association for Consumer Research, 1984, ss.412-417.
  • Newspaper Research Bureau, Senior Citizens and Newspapers New York Newspaper Research Project, 1981 '
  • O'Guinn, T.C., W. Lee ve R. Faber, ““Acculturation: The Impact of Divergent Paths «n Buyer Behavior,” Advances in Consumer Research vol. 13, der. R Lutz Ann Arbor MI Association for Consumer Research, 1984, ss.579-583.
  • Simmons Market Research Bureau, 1983 Study of Media and Markats zikreden H.W. Berkman ve C. Gilson, Advertisina. New York: Random House, İne., 1987, s.253.
  • Smith, R.B., "The Influence of Information Source on Brand Loyalty and Consumer Sex Roles of the Elderly," Advances in Consumer Research vol. 18, der. R.H. Holman ve M.R Solomon, Ann Arbor, MI: Association for Consumer Research, 1991, ss.673-680.
  • Smith. R. ve G.P Moschis, “A Socialization Perspective on Selected Consumer Characteristics of Elderly," Journal of Consumer Affairs 19 (Spring/Summer 1985),
Year 1998, Issue: 13, 113 - 122, 31.12.1998

Abstract

References

  • Bartos, R., “Över 49: The Invisible Consumer Market,” Harvard Business Revievv 58 (January/February 1980), ss.140-148.
  • Bodec, B., “Market With a Future-Retirement,” Marketina And Media Decisions (December 1980), ss.74-120. ’
  • Capital. (Aralık 1995),
  • Darden, W.R., O. Erdem ve D.K. Darden, “A Comparison and Test of Three Causal Models of Patronage Intentions,” der. R.F. Lusch ve W.R. Darden. Patronaae Behavior anri Retail Management. New York: Elsevier-North Holland, 1982, ss.29-43.
  • Dursun, Y. Gençlerin Tüketicilik Rolünü Kazanmaları ['basılmamış doktora tezi) Erciyes Üniversitesi Sosyal Bilimler Enstitüsü, Kayseri, 1993 ’
  • Levy, S.J., “Social Class and Consumer Behavior," der. J.W. Newman On Knovvina the Consumer. New York: John Wiley and Sons, 1966, ss. 146-160.
  • Marketing Türkiye. 136 (15 Aralık 1QQB) s 70.
  • Milliyet, “Bilgi Çağının Taşrasındayız,” (14 Nisan 1997), s.7.
  • Morrison, A.J., 'Mass Media Use by Adults,” American Behavioral Scientist 23 (September/October 1979), ss.71-93. —
  • Moschis, G.P. Acguisition of the Consumer Role bv Adolescents Atlanta Georaia Georgia State University, 1978. ’
  • Moschis, G.P., ve R.L. Moore, * An Analysis of the Acquisition of Some Consumer Competencies Among Adolescents,” Journal of Consumer Affairs 12 (VVİnter 1978)
  • , Decision Making Among the Young: A Socialization Perspective ”
  • Journal of Consumer Research 6 (September 1979), ss.101-112.
  • Moschis, G.P., R.L. Moore ve T.J. Stanley, “An Exploratory Study of Brand Loyalty Development," Mvances in Consumer Research, vol. 11, der. T.C. Kinnear Ann Arbor MI: Association for Consumer Research, 1984, ss.412-417.
  • Newspaper Research Bureau, Senior Citizens and Newspapers New York Newspaper Research Project, 1981 '
  • O'Guinn, T.C., W. Lee ve R. Faber, ““Acculturation: The Impact of Divergent Paths «n Buyer Behavior,” Advances in Consumer Research vol. 13, der. R Lutz Ann Arbor MI Association for Consumer Research, 1984, ss.579-583.
  • Simmons Market Research Bureau, 1983 Study of Media and Markats zikreden H.W. Berkman ve C. Gilson, Advertisina. New York: Random House, İne., 1987, s.253.
  • Smith, R.B., "The Influence of Information Source on Brand Loyalty and Consumer Sex Roles of the Elderly," Advances in Consumer Research vol. 18, der. R.H. Holman ve M.R Solomon, Ann Arbor, MI: Association for Consumer Research, 1991, ss.673-680.
  • Smith. R. ve G.P Moschis, “A Socialization Perspective on Selected Consumer Characteristics of Elderly," Journal of Consumer Affairs 19 (Spring/Summer 1985),
There are 19 citations in total.

Details

Primary Language Turkish
Journal Section Makaleler
Authors

Yunus Dursun This is me

Publication Date December 31, 1998
Published in Issue Year 1998 Issue: 13

Cite

APA Dursun, Y. (1998). KAYSERİ’DE YAŞAYAN BİREYLERİN GAZETE SATINALMA VE OKUMA ALIŞKANLIKLARI ÜZERİNE BİR ARAŞTIRMA. Erciyes Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi(13), 113-122.

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