Abstract
This artlcle describes an Information Processing approach that provldes a conceptual foundation for explalnlng the effects of people's nutrition knovvledge on thelr food choice behavlor. Information Processing approach focuses on the psychological processes involved in acqulring nutrition Information, storing it in memory, retrieving it at a later time and uslng nutrition knovvledge İn declsion making. İn addltlon, the factors affectlng people's food choice behavlor are explained. İn the vievv of Information procceslng approach, the use of soclal marketing ttrategy to create sucessful nutrition education programs Is dls-cussed. The result of such efforts has the potential to help nutrition educators and polleymakers develop mora effectlve nutrition Information programs.
Keywords
References
- Kotler, P. ve S.J. levy, .Broadenlng ttıe Concept of Marketlng». Journal o» Marketlng. 33. January 1969. ss. 10-15.
- Kotler, P„ Marketlng Management, 4. Baskı. Englevvood Cllffs. Naw Jersey: Prentice-Hall, İne., 1980.
- Kotlar, P. ve G. Zaltman, -Soclal Marketing: An Approach to Planned Soclal Cbange», Journal of Marketing, 35, July 1971, 89. 3-12.
- Peterson, E., -Making Nutrition Education Really Work», Journal of Nutrition Education, 12 (2), 1980. ss. 92-93.
- Harper, A.E., -Science and the Conaumer-, Journal of Nutrltion Education. 11 (4), 1979. aa. 171-175.
- Hochbaum, G.M., -Strategies and Thelr Rationale for Changing People's Eating Habits*. Journal of Nutrltion Education. 13 11). 1981. ss. 59-65.
- Engel. J.F.. R.D. Blackvvell ve D.T. Koll8t. Conaumer Behavior. 3. Baskı. The Dryden Press, 1978.
- Baysal. A., -Türkiye'de Şimdiye Kadar Beslenme Üzerine Yapılmış olan Araştırmalara bir Bakış-. II. Gıda ve Beslenme Simpozyumu. TÜBİTAK. 1977. ss. 1-15.
- Olson, C.M. ve A.H. Glllespie, -Highllghts of the Dlscussions-, Journel of Nutrition Education, 13 (1), 1981. ss. 76-79.
- Sima. L.S., -Further Thoughts on Research Perspectlve İn Nutrition Education-, Journal of Nutrition Education, 13 (1), 1981, ss. 70-75.
- Palto, G.H., -Anthropological Contributions to Nutrition Education Research-, Journal of Nutrition Education, 13, 1981, ss. 2-8.
- Bettman, J.R., H.K. Kassarjian ve R.J. lutz. .Consumer Behavior-, Revlevv of Marketing 1978, G. Zaltman ve T.V. Bonoma (ed ). American Marketing As-sociation, 1978, »s. 194-229.
- Olson, C.J., ve L.S. Sime. -Assesslng Nutrition Knovvledge from an Information Processing Perspectlve». Journal of Nutrition Education. 12 (3). 1980. ss. 157-161.
- Assael, H.. Consumer Behavior and Marketing Action. Callfornia: Kent Pub-lishing Company. 1981.
- Kassarjian, H.H. ve J.B. Cohen. -Cognitlve Dissonance and Consumer Behavior: Reactions to the Surgeon General's Report on Smoking and Health-, Califomia Management Review, 1965, ss. 55-64.
- Bettman, J.R., «Memory Factors İn Consumer Cholce: A Revievv», Journal of Marketing. 43, 1979, ss. 37-53.
- McGulre, W.J., «Some Intemal Psychological Factors Influenclng Consumer Cholce», Journal of Consumer Research, 2, 1976, ss. 302-319.
- Ajzen, I., ve M. Fishbein, Understanding Attltudos and Predicting Soclal Be-havior, Englevvood Cliffs, New Jersey: Prentlce-Hall, İne., 1980.
- Balrd, P.C., ve H.G. Schultz, «The Marketing Concept Applied to «SelIIng> Good Nutrition». Journal of Nutrition Education, 8, 1976, ss. 13-17.
- Fleming, P.L., ve J.E. Brown, «Using Market Research Approaches İn Nutrl-tion Education., Journal of Nutrition Education, 13 (1), 1981, ss. 4-5.
Abstract
References
- Kotler, P. ve S.J. levy, .Broadenlng ttıe Concept of Marketlng». Journal o» Marketlng. 33. January 1969. ss. 10-15.
- Kotler, P„ Marketlng Management, 4. Baskı. Englevvood Cllffs. Naw Jersey: Prentice-Hall, İne., 1980.
- Kotlar, P. ve G. Zaltman, -Soclal Marketing: An Approach to Planned Soclal Cbange», Journal of Marketing, 35, July 1971, 89. 3-12.
- Peterson, E., -Making Nutrition Education Really Work», Journal of Nutrition Education, 12 (2), 1980. ss. 92-93.
- Harper, A.E., -Science and the Conaumer-, Journal of Nutrltion Education. 11 (4), 1979. aa. 171-175.
- Hochbaum, G.M., -Strategies and Thelr Rationale for Changing People's Eating Habits*. Journal of Nutrltion Education. 13 11). 1981. ss. 59-65.
- Engel. J.F.. R.D. Blackvvell ve D.T. Koll8t. Conaumer Behavior. 3. Baskı. The Dryden Press, 1978.
- Baysal. A., -Türkiye'de Şimdiye Kadar Beslenme Üzerine Yapılmış olan Araştırmalara bir Bakış-. II. Gıda ve Beslenme Simpozyumu. TÜBİTAK. 1977. ss. 1-15.
- Olson, C.M. ve A.H. Glllespie, -Highllghts of the Dlscussions-, Journel of Nutrition Education, 13 (1), 1981. ss. 76-79.
- Sima. L.S., -Further Thoughts on Research Perspectlve İn Nutrition Education-, Journal of Nutrition Education, 13 (1), 1981, ss. 70-75.
- Palto, G.H., -Anthropological Contributions to Nutrition Education Research-, Journal of Nutrition Education, 13, 1981, ss. 2-8.
- Bettman, J.R., H.K. Kassarjian ve R.J. lutz. .Consumer Behavior-, Revlevv of Marketing 1978, G. Zaltman ve T.V. Bonoma (ed ). American Marketing As-sociation, 1978, »s. 194-229.
- Olson, C.J., ve L.S. Sime. -Assesslng Nutrition Knovvledge from an Information Processing Perspectlve». Journal of Nutrition Education. 12 (3). 1980. ss. 157-161.
- Assael, H.. Consumer Behavior and Marketing Action. Callfornia: Kent Pub-lishing Company. 1981.
- Kassarjian, H.H. ve J.B. Cohen. -Cognitlve Dissonance and Consumer Behavior: Reactions to the Surgeon General's Report on Smoking and Health-, Califomia Management Review, 1965, ss. 55-64.
- Bettman, J.R., «Memory Factors İn Consumer Cholce: A Revievv», Journal of Marketing. 43, 1979, ss. 37-53.
- McGulre, W.J., «Some Intemal Psychological Factors Influenclng Consumer Cholce», Journal of Consumer Research, 2, 1976, ss. 302-319.
- Ajzen, I., ve M. Fishbein, Understanding Attltudos and Predicting Soclal Be-havior, Englevvood Cliffs, New Jersey: Prentlce-Hall, İne., 1980.
- Balrd, P.C., ve H.G. Schultz, «The Marketing Concept Applied to «SelIIng> Good Nutrition». Journal of Nutrition Education, 8, 1976, ss. 13-17.
- Fleming, P.L., ve J.E. Brown, «Using Market Research Approaches İn Nutrl-tion Education., Journal of Nutrition Education, 13 (1), 1981, ss. 4-5.
Details
| Primary Language | Turkish |
|---|---|
| Journal Section | Makaleler |
| Authors | |
| Publication Date | January 2, 1983 |
| Published in Issue | Year 1983 Issue: 4 |
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