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Perakende Yapı Endüstrisinde Yapı Marketleri İle Küçük Esnafların Müşterilerin Satınalma Davranışları Üzerindeki Etkisini Belirlemeye Yönelik Bir Araştırma

Year 2006, Issue: 27, - 4, 01.04.2006

Yrd. Doç. Dr. Murat Selim Selvi Ögr. Gör. İbrahim Kılıç

Abstract

Yapı malzemelerine olan ihtiyaç giderek artmakta ve tüketiciler bu malzemeleri satan perakendeciler arasında tercih yapmak durumunda kalmaktadırlar. Bu çalışmanın temel amacı, yapı marketleri ile küçük esnafların bazı avantajlı ve dezavantajlı yönlerinin tüketicilerin satınalma davranışları üzerindeki etkisinin belirlenmesidir. Araştırmada veri toplama yöntemi olarak anket kullanılmıştır. Yapı marketleri ve küçük esnaflardan alışveriş yapan müşterilerin demografik ve diğer bazı özellikleri Ki-Kare Testi uygulanarak karşılaştırılmış ve cinsiyet, yaş, satınalma nedeni ve ürün bilgisi değişkenlerine göre anlamlı farklılıklar bulunmuştur. Diğer taraftan müşteriler, yapı marketleri ve küçük esnafların özelliklerinden bazılarının satınalma davranışları üzerinde olumlu; bazılarının ise olumsuz etkileri olduğunu belirtmişlerdir. Ayrıca, müşterilerin konuya ilişkin görüşlerinin bazı özelliklerine göre farklılık gösterdiği saptanmıştır

Keywords

Anahtar Kavramlar: Perakende yapı endüstrisi satınalma davranışı

References

  • AMINE, A. and S.CADENAT (2003), “Efficient Retailer Assortment: A Consumer Choice Evaluation Perspective”, International Journal of Retail and Distribution Management, 31(10), pp.486–497.
  • BAKER, J, D. GREWAL and A. PARASURAMAN (1994), “The Influence of Store Environment on Quality Inferences and Store Image”, Journal of the Academy of Marketing Science, 22 (4), pp.328–339.
  • BOSE, P. and D.M. KEME (2002), “Liberalization, Entry and Product Quality in Transition Economies”, Economic Systems, 26 (4), pp.353–366.
  • BURT, S. and J.C. ENCINAS (2000), “The Role of Store Image in Retail Internationalisation”, International Marketing Review, 17(4–5), pp.433–453.
  • CHEN, Y.L, T. KWEI, R.J. SHEN and Y.H. HU (2005), “Market basket analysis in a multiple store environment” , Decision Support Systems, 40 (2), pp.339–354.
  • CHERNEV, A. (2003), “Product Assortment and Individual Decision Processes”, Journal of Personality& Social Psychology, 81(1), pp.151–162.
  • CURRY, A. (2003), “Opening Hours: The Contest Between Diminishing Resources and A 24/7 World”, The Journal of Acedemic Librarianship, 29 (6), pp.375–385.
  • DENNIS, D.L (2004), “Multi-Channel Marketing in The Retail Environment”, Journal of Consumer Marketing, 21(5), pp.356–359.
  • DENNIS, C., D. MARSLAND and T. COCKETT (2002), “Central Place Practice: Shopping Centre Attractiveness Measures, Hinterland Boundaries and The UK Retail Hierarchy”, Journal of Retailing and Consumer Services, 9 (4), pp.185-199.
  • ERDEM, O., A.B. OUMLIL and S. TUNCALP (1999), “Consumer Values and The Importance of Store Attributes”, International Journal of Retail and Distribution Management, 27 (4), pp.137-144.
  • FARHANGMEHR, M., S. MARQUES and S. JOAQUIM ( 2000), “Consumer and Retailer Perceptions of Hypermarkets and Traditional Retail Stores in Portugal”, Journal of Retailing and Consumer Services, 7(4), pp.197-206.
  • FARHANGMEHR, M., S. MARQUES and S. JOAQUIM ( 2001),” Hypermarkets Versus Traditional Retail Stores-Consumers’ and Retailers’ Perspectives in Braga: A Case Study ”, Journal of Retailing and Consumer Services, 8(4), pp.189-198.
  • FINN, A. and, J.J. LOUVIERE (1996), “Shopping Center Image, Consideration and Choice: Anchor Store Contribution”, Journal of Business Research, 35 ( 3), pp.241–251.
  • GEDENK, K. and S.A. NESLİN (1999), “The Role of Retail Promotion in Determining Future Brand Loyalty: Its Effect on Purchase Event Feedback”, Journal of Retailing, 75(4), pp. 433–459.
  • GREWAL, D., R. KRISHNAN, J. BAKER and B. NORM (1998), “The Effect of Store Name, Brand Name, and Price Discounts on Consumers’ Evaluations and Purchase Intentions”, Journal of Retailing, 74(3), pp.331–352.
  • GREWAL, D., M. LEVY, M. ANUJ and A. SHARMA (1999), “Planning Merchandising Decisions to Account for Regional and Product Assortment Differences”, Journal of Retailing, 75 (3), pp.405–424.
  • GREWAL, D., J. BAKER, M. LEVY, and G.B.VOSS (2003), “The Effects of Wait Expectations and Store Atmosphere Evaluations on Patronage Intentions in Service-Intensive Retail Stores”, Journal of Retailing, 79 (4), pp.259-268.
  • HERNANDEZ, T and D. BENNISON (2000), “The Art and Science of Retail Location Decision”, International Review of Retail and Distribution Management, 28 (8), pp.357–367.
  • HARDESTLY, D. M. and W.O. BEARDEN (2003), “Consumer Evaluations of Different Promotion Types and Price Presentations: The Moderating Role of Promotional Benefit Level”, Journal of Retailing, 79(1), pp.17–25.
  • HULTINK, E.J., A. GRIFFIN, S. HART and H.S.J. ROBBEN (1997), “Industrial New Product Launch Strategies and Product Development Performence”, Journal of Product Innovation Management, 14 (4), pp.243–257.
  • INDERST, R. and A. IRMEN (2005), “Shopping Hours and Price Competition” European Economic Review, 49(5), pp.1105–1124.
  • KRISTENSEN, G. and Z. TKOCZ (1994), “The Determinants of Distance to Shopping Centers in An Urban Model Context”, Journal of Regional Science, 34 (3), pp.425–443.
  • LEE, J.K.H. and J.H. STECKEL (1999), “Consumer Strategies for Purchasing Assortments within A Aingle Product Class”, Journal of Retailing, 75 (3), 387–403.
  • LUKAS, B. A. and A. MENON (2004), “New Product Quality: Intended and Unintended Consequences of New Product Development Speed”, Journal of Business Research, 57(11), pp.1258–1264.
  • MANNA, D.K., P. SURAJIT, and A. KULANDAIYAN (2004), ”Warranty Cost Estimation of A Multi-Module Product”, International Journal of Quality and Reliability Management, 21(1), pp.102-117.
  • MURTHY, D.N.P. and I. DJAMALUDIN (2002), “New Product Warranty: A Literature Review”, International Journal of Production Economics, 79(3), pp.231–260.
  • NOLL, J. (2004), “Comparing Quality Signals as Tools of Consumer Protection: Are Warranties Always Better Than Advertisements to Promote Higher Product Quality?”, International Review of Law and Economics, 24 (2), pp.227–239.
  • OPPEWAL, H. and K. KOELEMEIJES (2005), “More Choice is Beter: Effects of Assortment Size and Composition on Assortment Evaluation”, International Journal of Research in Marketing, 22 (1), pp.45–60.
  • POYSER, S. (2005), “Shopping Center Design, Decline and Crime”, International Journal of Police Science & Management, 7 (2), pp.123–136.
  • REED, P., J. MCCARTHY, L. NERMEN and J. DEJONGH (2002), “The Role of Stimuli in A Virtual Shopping Environment: A Test of Predictions Derived from Conditioning Models of Marketing Firms”, Journal of Economic Psychology, 23 (4), pp.449-467.
  • SAIT, R. (2005), “Türkiye’de Perakende (Retail Markets) Sektörü”, İnternet Adresi: http://www.e-konomistdergi.com/makaleler/perakende.htm, Eri- şim Tarihi: 27.05.2005.
  • SASHIL, C.M. and L.W. STERN (1995), “Product Differentiation and Market Performence in Producer Goods Industries”, Journal of Business Research, 33 (2), pp.115–127.
  • SEVERIN, V., J.J. LOUVIERE and A. FINN, (2001), “The Stability of Retail Shopping Choices over Time and Across Countries”, Journal of Retailing, 77 (2), pp.185-202.
  • SHIMP, T. A. and M.P. MOODY (2000), “In Search of A Theoretical Explanation for The Credit Card Effect”, Journal of Business Research, 48 (1), pp.17–23.
  • SIMONSON, H. (1999), “The Effect of Product Assortment on Buyer Preferences”, Journal of Retailing,75 (3), pp.347–370.
  • SINHA, I. and R. BATRA (1999), “The Effect of Consumer Price Consciousness on Private Label Purchase”, International Journal of Research in Marketing, 16(3), 237–251.
  • SOO J. T., S L. KHAI., H L. GUAN (2001), “Warranty and Warrantor Reputations as Signals of Hybrid Product Quality”, European Journal of Marketing, 35 (1/2), pp.110-132.
  • TEKİNAY, N.A. (2005),“Yapı Marketleri Sıra Anadolu’da”, İnternet Adresi: http://www.capital.com.tr/haber.aspx, Erişim Tarihi: 01.01.2005.
  • TURLEY, L.W. and R.E. Milliam (2000), “Atmospheric Effects on Shopping Behavior: A Review of The Experimental Evidence”, Journal of Business Research, 49 (2), pp.193–211.
  • URAL, A. ve İ. KILIÇ (2005). Bilimsel Araştırma Süreci ve SPSS ile Veri Ana- lizi, Detay Yayıncılık, Ankara, 185s.
  • URBAN, T.L. (1998), “An Inventory-Theoretic Approach to Product Assortment and Shelf-Space Allocation”, Journal of Retailing, 74 (1), pp.15–35.
  • YANG, Z.Z. (2002), “Microanalysis of Shopping Center Location in Terms of Retail Supply Quality and Environmental Impact”, Journal of Urban Planning and Development, 128 (3), pp.139–149.
  • YILMAZ, V. (2004) “Consumer Behavior in Shopping Center Choice”, Social Behavior and Responsibility, 32 (8), pp.783–790.
  • YOO, C., J. PARK and D. J. MACINNIS (1998), “Effects of Store Characteristics and in-Store Emotional Experiences on Store Attitude”, Journal of Business Research, 42 (3), pp.253-263.

Year 2006, Issue: 27, - 4, 01.04.2006

Yrd. Doç. Dr. Murat Selim Selvi Ögr. Gör. İbrahim Kılıç

Abstract

References

  • AMINE, A. and S.CADENAT (2003), “Efficient Retailer Assortment: A Consumer Choice Evaluation Perspective”, International Journal of Retail and Distribution Management, 31(10), pp.486–497.
  • BAKER, J, D. GREWAL and A. PARASURAMAN (1994), “The Influence of Store Environment on Quality Inferences and Store Image”, Journal of the Academy of Marketing Science, 22 (4), pp.328–339.
  • BOSE, P. and D.M. KEME (2002), “Liberalization, Entry and Product Quality in Transition Economies”, Economic Systems, 26 (4), pp.353–366.
  • BURT, S. and J.C. ENCINAS (2000), “The Role of Store Image in Retail Internationalisation”, International Marketing Review, 17(4–5), pp.433–453.
  • CHEN, Y.L, T. KWEI, R.J. SHEN and Y.H. HU (2005), “Market basket analysis in a multiple store environment” , Decision Support Systems, 40 (2), pp.339–354.
  • CHERNEV, A. (2003), “Product Assortment and Individual Decision Processes”, Journal of Personality& Social Psychology, 81(1), pp.151–162.
  • CURRY, A. (2003), “Opening Hours: The Contest Between Diminishing Resources and A 24/7 World”, The Journal of Acedemic Librarianship, 29 (6), pp.375–385.
  • DENNIS, D.L (2004), “Multi-Channel Marketing in The Retail Environment”, Journal of Consumer Marketing, 21(5), pp.356–359.
  • DENNIS, C., D. MARSLAND and T. COCKETT (2002), “Central Place Practice: Shopping Centre Attractiveness Measures, Hinterland Boundaries and The UK Retail Hierarchy”, Journal of Retailing and Consumer Services, 9 (4), pp.185-199.
  • ERDEM, O., A.B. OUMLIL and S. TUNCALP (1999), “Consumer Values and The Importance of Store Attributes”, International Journal of Retail and Distribution Management, 27 (4), pp.137-144.
  • FARHANGMEHR, M., S. MARQUES and S. JOAQUIM ( 2000), “Consumer and Retailer Perceptions of Hypermarkets and Traditional Retail Stores in Portugal”, Journal of Retailing and Consumer Services, 7(4), pp.197-206.
  • FARHANGMEHR, M., S. MARQUES and S. JOAQUIM ( 2001),” Hypermarkets Versus Traditional Retail Stores-Consumers’ and Retailers’ Perspectives in Braga: A Case Study ”, Journal of Retailing and Consumer Services, 8(4), pp.189-198.
  • FINN, A. and, J.J. LOUVIERE (1996), “Shopping Center Image, Consideration and Choice: Anchor Store Contribution”, Journal of Business Research, 35 ( 3), pp.241–251.
  • GEDENK, K. and S.A. NESLİN (1999), “The Role of Retail Promotion in Determining Future Brand Loyalty: Its Effect on Purchase Event Feedback”, Journal of Retailing, 75(4), pp. 433–459.
  • GREWAL, D., R. KRISHNAN, J. BAKER and B. NORM (1998), “The Effect of Store Name, Brand Name, and Price Discounts on Consumers’ Evaluations and Purchase Intentions”, Journal of Retailing, 74(3), pp.331–352.
  • GREWAL, D., M. LEVY, M. ANUJ and A. SHARMA (1999), “Planning Merchandising Decisions to Account for Regional and Product Assortment Differences”, Journal of Retailing, 75 (3), pp.405–424.
  • GREWAL, D., J. BAKER, M. LEVY, and G.B.VOSS (2003), “The Effects of Wait Expectations and Store Atmosphere Evaluations on Patronage Intentions in Service-Intensive Retail Stores”, Journal of Retailing, 79 (4), pp.259-268.
  • HERNANDEZ, T and D. BENNISON (2000), “The Art and Science of Retail Location Decision”, International Review of Retail and Distribution Management, 28 (8), pp.357–367.
  • HARDESTLY, D. M. and W.O. BEARDEN (2003), “Consumer Evaluations of Different Promotion Types and Price Presentations: The Moderating Role of Promotional Benefit Level”, Journal of Retailing, 79(1), pp.17–25.
  • HULTINK, E.J., A. GRIFFIN, S. HART and H.S.J. ROBBEN (1997), “Industrial New Product Launch Strategies and Product Development Performence”, Journal of Product Innovation Management, 14 (4), pp.243–257.
  • INDERST, R. and A. IRMEN (2005), “Shopping Hours and Price Competition” European Economic Review, 49(5), pp.1105–1124.
  • KRISTENSEN, G. and Z. TKOCZ (1994), “The Determinants of Distance to Shopping Centers in An Urban Model Context”, Journal of Regional Science, 34 (3), pp.425–443.
  • LEE, J.K.H. and J.H. STECKEL (1999), “Consumer Strategies for Purchasing Assortments within A Aingle Product Class”, Journal of Retailing, 75 (3), 387–403.
  • LUKAS, B. A. and A. MENON (2004), “New Product Quality: Intended and Unintended Consequences of New Product Development Speed”, Journal of Business Research, 57(11), pp.1258–1264.
  • MANNA, D.K., P. SURAJIT, and A. KULANDAIYAN (2004), ”Warranty Cost Estimation of A Multi-Module Product”, International Journal of Quality and Reliability Management, 21(1), pp.102-117.
  • MURTHY, D.N.P. and I. DJAMALUDIN (2002), “New Product Warranty: A Literature Review”, International Journal of Production Economics, 79(3), pp.231–260.
  • NOLL, J. (2004), “Comparing Quality Signals as Tools of Consumer Protection: Are Warranties Always Better Than Advertisements to Promote Higher Product Quality?”, International Review of Law and Economics, 24 (2), pp.227–239.
  • OPPEWAL, H. and K. KOELEMEIJES (2005), “More Choice is Beter: Effects of Assortment Size and Composition on Assortment Evaluation”, International Journal of Research in Marketing, 22 (1), pp.45–60.
  • POYSER, S. (2005), “Shopping Center Design, Decline and Crime”, International Journal of Police Science & Management, 7 (2), pp.123–136.
  • REED, P., J. MCCARTHY, L. NERMEN and J. DEJONGH (2002), “The Role of Stimuli in A Virtual Shopping Environment: A Test of Predictions Derived from Conditioning Models of Marketing Firms”, Journal of Economic Psychology, 23 (4), pp.449-467.
  • SAIT, R. (2005), “Türkiye’de Perakende (Retail Markets) Sektörü”, İnternet Adresi: http://www.e-konomistdergi.com/makaleler/perakende.htm, Eri- şim Tarihi: 27.05.2005.
  • SASHIL, C.M. and L.W. STERN (1995), “Product Differentiation and Market Performence in Producer Goods Industries”, Journal of Business Research, 33 (2), pp.115–127.
  • SEVERIN, V., J.J. LOUVIERE and A. FINN, (2001), “The Stability of Retail Shopping Choices over Time and Across Countries”, Journal of Retailing, 77 (2), pp.185-202.
  • SHIMP, T. A. and M.P. MOODY (2000), “In Search of A Theoretical Explanation for The Credit Card Effect”, Journal of Business Research, 48 (1), pp.17–23.
  • SIMONSON, H. (1999), “The Effect of Product Assortment on Buyer Preferences”, Journal of Retailing,75 (3), pp.347–370.
  • SINHA, I. and R. BATRA (1999), “The Effect of Consumer Price Consciousness on Private Label Purchase”, International Journal of Research in Marketing, 16(3), 237–251.
  • SOO J. T., S L. KHAI., H L. GUAN (2001), “Warranty and Warrantor Reputations as Signals of Hybrid Product Quality”, European Journal of Marketing, 35 (1/2), pp.110-132.
  • TEKİNAY, N.A. (2005),“Yapı Marketleri Sıra Anadolu’da”, İnternet Adresi: http://www.capital.com.tr/haber.aspx, Erişim Tarihi: 01.01.2005.
  • TURLEY, L.W. and R.E. Milliam (2000), “Atmospheric Effects on Shopping Behavior: A Review of The Experimental Evidence”, Journal of Business Research, 49 (2), pp.193–211.
  • URAL, A. ve İ. KILIÇ (2005). Bilimsel Araştırma Süreci ve SPSS ile Veri Ana- lizi, Detay Yayıncılık, Ankara, 185s.
  • URBAN, T.L. (1998), “An Inventory-Theoretic Approach to Product Assortment and Shelf-Space Allocation”, Journal of Retailing, 74 (1), pp.15–35.
  • YANG, Z.Z. (2002), “Microanalysis of Shopping Center Location in Terms of Retail Supply Quality and Environmental Impact”, Journal of Urban Planning and Development, 128 (3), pp.139–149.
  • YILMAZ, V. (2004) “Consumer Behavior in Shopping Center Choice”, Social Behavior and Responsibility, 32 (8), pp.783–790.
  • YOO, C., J. PARK and D. J. MACINNIS (1998), “Effects of Store Characteristics and in-Store Emotional Experiences on Store Attitude”, Journal of Business Research, 42 (3), pp.253-263.
There are 44 citations in total.

Details

Primary Language Turkish
Journal Section Makaleler
Authors

Yrd. Doç. Dr. Murat Selim Selvi This is me

Ögr. Gör. İbrahim Kılıç This is me

Publication Date April 1, 2006
Published in Issue Year 2006 Issue: 27

Cite

APA Selvi, Y. . D. . D. . M. S., & Kılıç, Ö. . G. . İ. (2006). Perakende Yapı Endüstrisinde Yapı Marketleri İle Küçük Esnafların Müşterilerin Satınalma Davranışları Üzerindeki Etkisini Belirlemeye Yönelik Bir Araştırma. Erciyes Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi(27), 4.

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