PAYDAŞ TEORİSİ VE İŞLETMELERİN PAYDAŞLARI İLE İLİŞKİLERİNİN YÖNETİMİ

Year 2008, Issue: 31, 199 - 223, 11.05.2015

Fatmanur Ertuğrul

Abstract

Paydaş yönetimi ‘İş ve Toplum’ alanında ortaya konulan en önemli yaklaşımlardan biridir. Pazarlama, kurumsal finans ve stratejik yönetim gibi çeşitli alanlarda gerçekleştirilen pek çok çalışmanın hareket noktası olarak kabul edilmektedir. Bu çalışmada ise stratejik yönetim anlayışından hareketle işletme performansının paydaşların tatmin boyutu ile ölçülebileceği ve teorisyenlerin paydaş yönetiminin başarı yolunda hem bir amaç hem de bir araç olduğu konusundaki görüşleri irdelenmektedir. Bu bağlamda teorinin gelişimi, işletmeler için öncelikli paydaş sınıflandırmaları ve bu paydaşların işletme ile ilişkileri boyutunda çeşitli stratejiler ele alınmakta, kurulan ilişkinin kalitesi doğrultusunda da hem işletme hem de paydaşlar açısından karşılıklı değerdeki artışa yönelik önermeler konu edilmektedir.

Keywords

Paydaş, Paydaş Yönetimi, Stratejik Yönetim

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