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ALTERNATİF TURİZM ÇEŞİDİ OLARAK KAPADOKYA BÖLGESİ’NDE KONGRE TURİZMİNİ GELİŞTİRME OLANAKLARI

Year 2009, Issue: 34, 139 - 164, 18.05.2015

Nur Ersun Kahraman Arslan

Abstract

Bu çalışmada; Kapadokya Bölgesi’nin kongre turizmi destinasyonu olarak geliştirilebilmesi için turizm arzını oluşturan unsurlar incelenmiş, mevcut yapısal sorunların giderilebilmesi ile ilgili öneriler geliştirilmiş, gerçekçi ve sürdürülebilir stratejiler oluşturularak kongre turizminin Bölge kalkınmasında “itici güç” olarak değerlendirilebilmesi imkanlarının ortaya konulması amaçlanmıştır.

Çalışma kapsamında kavramsal çerçevenin oluşturulabilmesi için ikincil veri kaynakları kullanılmış ve çalışma literatür tarama yöntemi ile gerçekleştirilmiştir.

Sorunların çözümüne yönelik olarak, kongre organizatörlerinin destinasyon seçimi konusundaki kararlarını etkileyen faktörlerin iyileştirilmesi, destinasyon imajının geliştirilmesi, arzu edilen hedeflere ulaşılabilmesini sağlayacak ortak bir vizyon oluşturulması suretiyle Bölge’nin rekabet gücünün artırılması, pazarlama alanında ortaya çıkan problemlerin çözümü ve kongre turizminde yer alan kuruluşlar arasındaki koordinasyonun sağlanabilmesi için çeşitli stratejiler önerilmiştir. 

Keywords

Turizm Kongre Kongre Turizmi Kongre Büroları Kapadokya

References

  • ABBEY, J.R.Maj ve Christine K. LINK; (1994), “The Convention and Meeting Sector – its Operation and Research Needs’’, Travel Tourism and Hospitality Research, (2nd ed.), New York, John Wiley & Sons., ss.273-283
  • AKAT, Ömer; (2000), Pazarlama A ırlıklı Turizm letmecili i, Ekin Yayı- nevi, Bursa, 316s.
  • AVCIKURT, Cevdet; (2005), Turizmde Tanıtma ve Satı Geli tirme, De i
  • im Yayınları, kinci Baskı, stanbul, 177s.
  • AYMANKUY, Yusuf; (2003), Kongre Turizmi ve Fuar Organizasyonları, Detay Yayıncılık, Ankara, 248s.
  • BAHAR, Ozan ve Metin KOZAK; (2006), Turizm Ekonomisi, Detay Yayıncı- lık, Ankara, 208s.
  • BAHAR, Ozan ve Metin KOZAK; (2005), Küreselle me Sürecinde Uluslara- rası Turizm ve Rekabet Edebilirlik, Detay Yayıncılık, Ankara, 240s. BALO LU,
  • ehmus ve Mehmet MANGALO LU; (2001), “Tourism
  • Destination Images of Turkey, Egypt, Greece and Italy As Perceived
  • by US-Based Tour Operators and Travel Agents”, Tourism
  • Management, Vol.22, No.1, ss.1-9
  • BALO LU, ehmus ve KenW. McCLEARY; (1999), “A Model of Destination Image Formation”, Annals of Tourism Research, 26(4), ss.868-870
  • BLAIN, Carmen Rae; (2001), “Destination Branding in Destination Marketing Organizations”, Unpublished, Masters of Business Administration, University of Calgary. N.N. Calgary, Alberta, Canada, 160 s.
  • BOZKURT, Rü tü; (2007a), “Turizm letmecilerinin Kapadokya’dan Bakı la- rı”, Dünya Gazetesi, 30.08.2007, s.19.
  • BOZKURT, Rü tü; (2007b), “Kapadokya Toplantısının Sonuç Bildirgesi”, Dünya Gazetesi, 06.09.2007, s.19.
  • BOYCE, Handan; (2008), “Kongre Elçisi Olalım”, TOV ZYON Dergisi, s- tanbul Ticaret Odası Yayını, 7(68), stanbul, ss.81-83.
  • Ç ZEL, Beyhan; (1999), “Kongre Turizmi, Kongre Organizasyonu ve Antalya Bölgesinin Kongre Turizmi Potansiyeli Sorunları ve Gelecekteki Bek- lentilere Yönelik Bir Ara tırma”, Yayınlanmamı Yüksek Lisans Tezi, Akdeniz Üniversitesi Sosyal Bilimler Enstitüsü, Antalya, 154 s.
  • DALLI, Özen; (2008), “Barselona Turizm Konsorsiyumu”, Yayınlanmamı Notlar, 36s.
  • EREN, Duygu ve brahim YILMAZ; (2005), “Kongre Turizmi ve Kapadok- ya’daki Kongre Olanaklarının De erlendirilmesi”, Kapadokya Toplan- tıları X: Kongre Turizmi (18 Nisan 2003), Erciyes Üniversitesi Nev- ehir Turizm 118s.
  • FYALL, Alan; Christine CALLAD ve Edvards BRENDA ; (2003), “Relationship Marketing: The Challenge for Destinations”, Annals of Tourism Research, 30(3), ss.644-659.
  • GETZ, Donald; Don ANDERSON ve Lorn SHEEHAN; (1998), “Roles, Issues and Strategies for Convention and Visitors Bureaux in Destination Planning and Product Development: A Survey of Canadian Bureaux”, Tourism Management, 19(4), August 1998, ss.331-340.
  • GOETSCH, L. David ve Davis B. STANLEY; (1997), Introduction to Total Quality, New Jersey, Pentice-Hall, Inc., 762s.
  • HACIO LU, Necdet; (2000), Seyahat Acentacılı ı ve Tur Operatörlü ü, Uluda Üniversitesi Güçlendirme Vakfı (V PA ) Yayını, Bursa, 144s.
  • ÇÖZ, Orhan; (2001), Turizm letmelerinde Pazarlama, Turhan Kitabevi, Ankara, 395s.
  • JOHNSON, S.Richard; (1993), “TQM: Leadership for the Quality Transformation”, Milwaukee, Wisconsin: ASQC Quality Press, 26(1), ss.73-75.
  • KOZAK, Nazmi; Meryem A. KOZAK ve Metin KOZAK ; (2001), Genel Tu- rizm, Detay Yayıncılık, Ankara, 171s.
  • LEISEN, Birgit ; (2000), “Image Segmentation: The Case of Tourism Destination”, Journal of Services Marketing, 15(1), ss.49-66
  • MORRISON, Alastair M.; Stacey M. BRUEN ve Donald J. ANDERSON; (1998), “Convention Visitor Bureaux in the USA: A Profile of Bureaux, Bureau Executives and Budgets”, Journal of Travel Tourism Marketing, 7(1), ss.1-19.
  • OLALI, Hasan; (1998), Turizm Politikası ve Planlaması, Ege Üniversitesi, zmir, 462 s.
  • OPPERMAN, Martin ve CHON Kye-Sung; (1997), “Convention Participation Decision-Making Process”, Annals of Tourism Research, 24(1), ss.178-191.
  • OPPERMAN, Martin; (1996a), “Convention Cities-Images and Changing Fortunes”, The Journal of Tourism Studies, 7(1), May 96, ss.10-19.
  • OPPERMAN, Martin; (1996b), “Convention Destination Images: Analysis of Association Meeting Planner’s Perceptions”, Tourism Management, 17(3), ss.175-182.
  • ÖDEM , Bekir; (2008a), “Kapadokya ve Kesi en Tematik Turizm Rotaları”, Dünya Gazetesi, 24.08.2008, s.16.
  • ÖDEM , Bekir ; (2008b), nternet Adresi: “kapadokya ve turizm” ,www.teksatir.com.tr/koseyazisi/791/kapadokya_ve_turizm.aspx , Eri
  • im Tarihi: 24.10.2009.
  • ÖZDEM R, Gökçe; (2007), “Destinasyon Yönetimi ve Pazarlama Temelleri,
  • zmir için Bir Destinasyon Model Önerisi”, Yayınlanmamı Doktora
  • Tezi, Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü, zmir, 305s.
  • ÖZEN, Yılmaz; (1996), Kongre Turizmi ve Kongre Organizasyon Tekni i, Türkiye Seyahat Acenteleri Birli i, Ankara, 126s.
  • SENGE, Peter; (2000), Be inci Disiplin, Yapı Kredi Yayınları, stanbul, 431 s.
  • ÜNAL, Nadir; (2001), “Rekabet Düzeyi En Yüksek Sektör Turizm”, Standard, Sayı 470, Yıl 40, Ankara, ss.36-38.
  • ÜNÜSAN, Ça atay ve Mete SEZG N; (2005), Turizmde Strateji Eksenli Pazarlama leti imi, Nüve Yayınları, Konya, 325s.

Year 2009, Issue: 34, 139 - 164, 18.05.2015

Nur Ersun Kahraman Arslan

Abstract

References

  • ABBEY, J.R.Maj ve Christine K. LINK; (1994), “The Convention and Meeting Sector – its Operation and Research Needs’’, Travel Tourism and Hospitality Research, (2nd ed.), New York, John Wiley & Sons., ss.273-283
  • AKAT, Ömer; (2000), Pazarlama A ırlıklı Turizm letmecili i, Ekin Yayı- nevi, Bursa, 316s.
  • AVCIKURT, Cevdet; (2005), Turizmde Tanıtma ve Satı Geli tirme, De i
  • im Yayınları, kinci Baskı, stanbul, 177s.
  • AYMANKUY, Yusuf; (2003), Kongre Turizmi ve Fuar Organizasyonları, Detay Yayıncılık, Ankara, 248s.
  • BAHAR, Ozan ve Metin KOZAK; (2006), Turizm Ekonomisi, Detay Yayıncı- lık, Ankara, 208s.
  • BAHAR, Ozan ve Metin KOZAK; (2005), Küreselle me Sürecinde Uluslara- rası Turizm ve Rekabet Edebilirlik, Detay Yayıncılık, Ankara, 240s. BALO LU,
  • ehmus ve Mehmet MANGALO LU; (2001), “Tourism
  • Destination Images of Turkey, Egypt, Greece and Italy As Perceived
  • by US-Based Tour Operators and Travel Agents”, Tourism
  • Management, Vol.22, No.1, ss.1-9
  • BALO LU, ehmus ve KenW. McCLEARY; (1999), “A Model of Destination Image Formation”, Annals of Tourism Research, 26(4), ss.868-870
  • BLAIN, Carmen Rae; (2001), “Destination Branding in Destination Marketing Organizations”, Unpublished, Masters of Business Administration, University of Calgary. N.N. Calgary, Alberta, Canada, 160 s.
  • BOZKURT, Rü tü; (2007a), “Turizm letmecilerinin Kapadokya’dan Bakı la- rı”, Dünya Gazetesi, 30.08.2007, s.19.
  • BOZKURT, Rü tü; (2007b), “Kapadokya Toplantısının Sonuç Bildirgesi”, Dünya Gazetesi, 06.09.2007, s.19.
  • BOYCE, Handan; (2008), “Kongre Elçisi Olalım”, TOV ZYON Dergisi, s- tanbul Ticaret Odası Yayını, 7(68), stanbul, ss.81-83.
  • Ç ZEL, Beyhan; (1999), “Kongre Turizmi, Kongre Organizasyonu ve Antalya Bölgesinin Kongre Turizmi Potansiyeli Sorunları ve Gelecekteki Bek- lentilere Yönelik Bir Ara tırma”, Yayınlanmamı Yüksek Lisans Tezi, Akdeniz Üniversitesi Sosyal Bilimler Enstitüsü, Antalya, 154 s.
  • DALLI, Özen; (2008), “Barselona Turizm Konsorsiyumu”, Yayınlanmamı Notlar, 36s.
  • EREN, Duygu ve brahim YILMAZ; (2005), “Kongre Turizmi ve Kapadok- ya’daki Kongre Olanaklarının De erlendirilmesi”, Kapadokya Toplan- tıları X: Kongre Turizmi (18 Nisan 2003), Erciyes Üniversitesi Nev- ehir Turizm 118s.
  • FYALL, Alan; Christine CALLAD ve Edvards BRENDA ; (2003), “Relationship Marketing: The Challenge for Destinations”, Annals of Tourism Research, 30(3), ss.644-659.
  • GETZ, Donald; Don ANDERSON ve Lorn SHEEHAN; (1998), “Roles, Issues and Strategies for Convention and Visitors Bureaux in Destination Planning and Product Development: A Survey of Canadian Bureaux”, Tourism Management, 19(4), August 1998, ss.331-340.
  • GOETSCH, L. David ve Davis B. STANLEY; (1997), Introduction to Total Quality, New Jersey, Pentice-Hall, Inc., 762s.
  • HACIO LU, Necdet; (2000), Seyahat Acentacılı ı ve Tur Operatörlü ü, Uluda Üniversitesi Güçlendirme Vakfı (V PA ) Yayını, Bursa, 144s.
  • ÇÖZ, Orhan; (2001), Turizm letmelerinde Pazarlama, Turhan Kitabevi, Ankara, 395s.
  • JOHNSON, S.Richard; (1993), “TQM: Leadership for the Quality Transformation”, Milwaukee, Wisconsin: ASQC Quality Press, 26(1), ss.73-75.
  • KOZAK, Nazmi; Meryem A. KOZAK ve Metin KOZAK ; (2001), Genel Tu- rizm, Detay Yayıncılık, Ankara, 171s.
  • LEISEN, Birgit ; (2000), “Image Segmentation: The Case of Tourism Destination”, Journal of Services Marketing, 15(1), ss.49-66
  • MORRISON, Alastair M.; Stacey M. BRUEN ve Donald J. ANDERSON; (1998), “Convention Visitor Bureaux in the USA: A Profile of Bureaux, Bureau Executives and Budgets”, Journal of Travel Tourism Marketing, 7(1), ss.1-19.
  • OLALI, Hasan; (1998), Turizm Politikası ve Planlaması, Ege Üniversitesi, zmir, 462 s.
  • OPPERMAN, Martin ve CHON Kye-Sung; (1997), “Convention Participation Decision-Making Process”, Annals of Tourism Research, 24(1), ss.178-191.
  • OPPERMAN, Martin; (1996a), “Convention Cities-Images and Changing Fortunes”, The Journal of Tourism Studies, 7(1), May 96, ss.10-19.
  • OPPERMAN, Martin; (1996b), “Convention Destination Images: Analysis of Association Meeting Planner’s Perceptions”, Tourism Management, 17(3), ss.175-182.
  • ÖDEM , Bekir; (2008a), “Kapadokya ve Kesi en Tematik Turizm Rotaları”, Dünya Gazetesi, 24.08.2008, s.16.
  • ÖDEM , Bekir ; (2008b), nternet Adresi: “kapadokya ve turizm” ,www.teksatir.com.tr/koseyazisi/791/kapadokya_ve_turizm.aspx , Eri
  • im Tarihi: 24.10.2009.
  • ÖZDEM R, Gökçe; (2007), “Destinasyon Yönetimi ve Pazarlama Temelleri,
  • zmir için Bir Destinasyon Model Önerisi”, Yayınlanmamı Doktora
  • Tezi, Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü, zmir, 305s.
  • ÖZEN, Yılmaz; (1996), Kongre Turizmi ve Kongre Organizasyon Tekni i, Türkiye Seyahat Acenteleri Birli i, Ankara, 126s.
  • SENGE, Peter; (2000), Be inci Disiplin, Yapı Kredi Yayınları, stanbul, 431 s.
  • ÜNAL, Nadir; (2001), “Rekabet Düzeyi En Yüksek Sektör Turizm”, Standard, Sayı 470, Yıl 40, Ankara, ss.36-38.
  • ÜNÜSAN, Ça atay ve Mete SEZG N; (2005), Turizmde Strateji Eksenli Pazarlama leti imi, Nüve Yayınları, Konya, 325s.
There are 42 citations in total.

Details

Primary Language Turkish
Journal Section Makaleler
Authors

Nur Ersun This is me

Kahraman Arslan This is me

Publication Date May 18, 2015
Published in Issue Year 2009 Issue: 34

Cite

APA Ersun, N., & Arslan, K. (2015). ALTERNATİF TURİZM ÇEŞİDİ OLARAK KAPADOKYA BÖLGESİ’NDE KONGRE TURİZMİNİ GELİŞTİRME OLANAKLARI. Erciyes Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi(34), 139-164.

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