This study aims to evaluate the performance of four insurance companies, two with national and two with international capital, operating in the Turkish insurance sector. For this purpose, a hybrid Multi-Criteria Decision-Making model consisting of Entropy and EDAS-M methods has been proposed. Firstly, objective weights related to performance evaluation criteria were obtained by Entropy method. In the second stage, the performance of insurance companies for the period 2015-2021 was evaluated and ranked according to the EDAS-M method. When the results obtained by entropy method are examined, it is observed that TA (Total Assets) criterion is the most important criterion for determining the performance of AXA Insurance Company, NK (Net Profit) criterion is the most effective criterion for the performance of Axa Life and Pension Company, NK (Net Profit) criterion is the most effective criterion for the performance of Anadolu Insurance Company and AP (Premium Received) criterion is the most effective criterion for the performance of Anadolu Life and Pension Company. The results of the EDAS-M method show that the best performing year of the other three companies, excluding AXA Life and Pension, is 2021.
Bu çalışma Türk sigorta sektöründe faaliyet gösteren ikisi ulusal ikisi uluslararası sermayeli dört sigorta şirketinin performans değerlendirmesini amaçlamaktadır. Bu amaç doğrultusunda Entropi ve EDAS-M yöntemlerinden oluşan hibrit bir Çok Kriterli Karar Verme (ÇKKV) modeli önerilmiştir. İlk olarak Entropi yöntemi ile performans değerlendirme kriterlerine ilişkin objektif ağırlıklar elde edilmiştir. İkinci aşamada ise sigorta şirketlerinin 2015-2021 dönemi performansları EDAS-M yöntemine göre değerlendirilip sıralanmıştır. Entropi yöntemi ile elde edilen sonuçlar incelendiğinde AXA Sigorta Şirketi’nin performansının belirlenmesinde önem ağırlığı en yüksek kriterin TA (Toplam Aktif) kriteri, Axa Hayat ve Emeklilik Şirketi’nin performansı üzerinde en etkili kriterin NK (Net Kâr), Anadolu Sigorta Şirketi’nin performansı üzerinde en etkili kriterin NK (Net Kâr) ve Anadolu Hayat ve Emeklilik Şirketi’nin performansı üzerinde en etkili kriterin AP (Alınan Prim) kriterleri olduğu gözlemlenmektedir. EDAS-M yöntemi sonuçları AXA Hayat ve Emeklilik hariç diğer üç şirketin en iyi performans gösterdiği yılın 2021 yılı olduğunu göstermektedir.
Primary Language | Turkish |
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Subjects | Banking and Insurance (Other) |
Journal Section | Makaleler |
Authors | |
Early Pub Date | April 28, 2024 |
Publication Date | April 30, 2024 |
Acceptance Date | December 29, 2023 |
Published in Issue | Year 2024 Issue: 67 |
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