Yeni Medya'da Çerçeveleme Dinamikleri

Year 2023, , 485 - 503, 30.01.2023

M. Salih Güran , Hüseyin Özarslan

https://doi.org/10.17680/erciyesiletisim.1189877

Abstract

İletişim çerçeveleri medya yoluyla iletişimde mesajın içeriğini oluşturan ögeleri yani konusunu, sorunsal niteliğini, atıfta bulunduğu toplumsal sorumluluk ilişkilerini, yargılamayı, çözüm önerisini içeren retorik sistemini oluşturmaktadır. Buna göre kültüre yerleşmiş çerçeveler iletişimde bağlam özeti ve etiketi olarak okur/izleyici ile medya çalışanı ve yöneticisi arasında kararlaştırılmış kodlardan oluşmaktadır. Medya çerçeveleri üzerinde sahip oldukları denetimle ana akım medya kurumları ve aktörleri kamusal iletişim üzerinde çok önemli gündem kurma ve kamuoyu hâkimiyeti kurmuştur. Ancak Internet çağının başlangıcından itibaren ortaya çıkan Yeni Medya; iletişimcileri ve kullanıcıları, yeni iletişim sistemini farklı temel dinamikler üzerine inşa etmeye çalışmaktadırlar.
Diğer yandan yeni medyanın geleneksel medyayla kurduğu karma medya sistemi eski toplumsal iletişim yapılarının işlevlerini sürdürmelerine de yardımcı olmuştur. Kamusal iletişim ile kişiler arası iletişimin iç içe girdiği bu alanda medya çerçeveleri ile okur çerçeveleri tanımı, sosyal medyada çerçeve kurma süreçleri, yayılan çerçevelerin yaşam döngüsü, yeni medya ile ana akım haber medyası arasındaki çerçeveleme etkileşimleri vb. gibi tartışma konuları araştırılmaktadır. Literatür taramamızda yeni medyada çerçeveleme teorisinin kullanıldığı bu yeni boyutlar sistematik olarak incelenmektedir.

Keywords

Çerçeveleme, yeni medya, sosyal medya, sanal topluluklar, karma medya sistemi., Framing, social media, new media, virtual communities, hybrid media system..

Supporting Institution

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Project Number

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Thanks

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Framing Dynamics In New Media

Abstract

Frames of communication are culturally defined conventions, codes between the communicator and the receiver/reader that include the theme of the communication context, referenced social responsibility relations, judgements, solution proposals etc.. In the realm of traditional mainstream media system, media frames gave very important agenda setting and public opinion forming powers to media institutions and workers. Yet, with the beginnings of the internet age, new media communicators and users established the new communication system on new fundamental dynamics.
On the other hand, a new hybrid media system developed by the cooperation of the traditional mainstream media and the various new media platforms, that ultimately gave new life to old media while giving credential and wider scope to new media communicators. This established a new field of discussions in framing research that included problem themes like re-defining media frames and audience frames, frame setting processes in the social media, the life-cycles of propagating frames, framing interactions between institutional media and new media etc.. Our review attempts a systematisation of framing related problem areas in the field of new media research.

Keywords

Framing, new media, social media, virtual communities, hybrid media system.

Project Number

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