Halkla İlişkiler Faaliyetlerinde Kullanılan Dil: T.C. Aile ve Sosyal Politikalar Bakanlığı Örneği

Year 2018, , 713 - 732, 30.07.2018

Ayşe Gül Soncu , Mustafa Cankut Kurt

https://doi.org/10.17680/erciyesiletisim.420509

Abstract

Bu çalışmada halkla ilişkiler faaliyetlerinde kullanılan dilin özellikleri ve unsurlarının
ortaya konulması, bu dilin çeşitli yaklaşımlar açısından incelenmesi ve bu doğrultuda
halkla ilişkiler faaliyetlerde kullanılan dilin genel karakteristiğinin tespit edilmesi
amaçlanmıştır. Çalışmanın amacına ulaşabilmesi ve sorulara cevap verilebilmesi
için halkla ilişkiler faaliyetlerinde kullanılan dil; retorik, söylem ve argümantasyon
kuramı yaklaşımları bağlamında ele alınmıştır. Araştırma bölümünde ise literatür
ışığında halkla ilişkilerde dil kullanımının incelenmesi için örnek olarak seçilen
T.C. Aile ve Sosyal Politikalar Bakanlığı’na ait farklı halkla ilişkiler metninin analizi
yapılmıştır.

Keywords

Halkla İlişkiler, Dil, Retorik, Söylem, Argümantasyon

The Use of Language in Public Relations Activities: The Example pf T.C. Ministry of Family and Social Policies

Abstract

In this study, the features, elements and the various approaches to the language in
public relations activities are examined. In this direction, it is aimed to identify the
general characteristics of the use of language in public relation. For this purpose
and the answering research questions; use of language in public relations activities
investigated in the aspect of rhetoric, semiotics, discourse and the argumentation
theory. And in the research different public relations text of T.C. Ministry of Family
And Social Policies analyzed for determining the Ministry’s use of language in public
relations activities.

Keywords

Public Relations, Language, Rhetoric, Discourse, Argumentation

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